You can increase your website rankings and domain authority by utilizing these 20 tips related to off-page SEO. The following article will cover the most successful off-page seo techniques.
What is Off-Page SEO?
You launched your website and rolled out your on-page optimization, now it’s time to take your off-page search engine optimization (SEO) to another level. Establish your online authority and improve your digital presence with link building services.
Off-page SEO is for the acquisition of backlinks. Backlinks are an important ranking factor that helps search engines determine trustworthy and authoritative websites. To rank your website, you need to attain the links from the websites that have the highest authority online. Therefore, this strategy may help improve your search engine rankings and performance.
The three important factors before acquiring backlinks for your target website
a) Relevancy – To find backlinks to your website, use Google or social media sites to search for websites related to your niche.
b) Authority – Make sure the site has a high authority – is reputable, and has an established backlink profile.
c) Reputation – To measure the reputation of a site, we could look at how much traffic they’re getting and what their reviews are, for instance.
Top 20 off page SEO methods to improve ranking and Domain Authority
Following these off-page SEO techniques will increase the website ranking and domain authority.
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| Sr. No. | Off-Page SEO Techniques | Process | Link Value |
|---|---|---|---|
| 01 | Use Google My Business | Easy | Great |
| 02 | Creating Shareable Content | Difficult | Great |
| 03 | Influencer Outreach | Moderate | Great |
| 04 | Contribute as Guest Author | Moderate | Great |
| 05 | Broken Link Building | Moderate | Great |
| 06 | Local Citation | Easy | Great |
| 07 | Convert Brand Mention | Easy | Great |
| 08 | Strong Internal Linking | Easy | Great |
| 09 | Press Release | Moderate | Good |
| 10 | Web2.0 Submission | Moderate | Good |
| 11 | Social Media Engagement | Easy | Good |
| 12 | Document Sharing | Easy | Average |
| 13 | Social Bookmarking Sites | Easy | Average |
| 14 | Infographics Submission | Easy | Average |
| 15 | Blog Directory Submission | Easy | Average |
| 16 | Video Submission | Easy | Average |
| 17 | Question and Answer | Easy | Average |
| 18 | Image Submission | Easy | Average |
| 19 | Forum Submission | Easy | Average |
| 20 | Article Submission | Easy | Average |
1. Use Google My Business
Google My Business is also a Google product and is easy to optimize for ranking well in a local SEO. There are different places on the site’s content where you can optimize links and pages and through this, you can get various amounts of traffic and brand awareness.
Best Tips for Google My Business
- Have a proper description with 250 characters or less.
- Be sure to mention your city name and the primary in the first paragraph.
- Keep your content fresh with regular updates.
- Keep up with your reviews and make sure you’re responding to them quickly.
- Upload photos on their respective categories
- Keep posting on regular basis
2. Creating Shareable Content
The importance of content shareability can vary in quality depending on the landscape of SEO. In today’s landscape, if you have a compelling and solid content marketing campaign with shareability, you will always have high returns.
The most shareable content is often that which has qualities such as search engine optimization and social media relations. This type of content is relevant to the audience and often has elements that are visually appealing.
The qualities of shareable content include
- A captivating title
- A unique value
- Audience specificity
- Concise material
- Accompanying images and media
3. Influencer Outreach
Influencer marketing is a very effective strategy for developing credibility and promoting awareness of your brand, since the audience trusts the influencers. They may be influenced to do business with you.
If you want to connect with someone who has the power to influence members of your audience, your best bet is to work with an influencer. These people have the ability to convince others in your target audience. If they like what you’re doing and trust your brand, they can help your message reach more people.
Here are five tips for developing a strategy that works.
- Know What Your Goals Are
- Identify the Right Influencers
- Build a Relationship with the Influencer
- Get the Influencer Involved in Strategy
- Evaluate the Process
4. Contribute as Guest Author
Guest blogging is the act of publishing an article on someone else’s website to reach a wider audience and establishing yourself as an authority. It is done by writing an article about similar topics in your area for better search engine rankings with the hope to improve your brand.
The benefits of guest posting
- Generating backlinks that help with SEO
- Increasing reach (and traffic)
- Expanding your network.
- Growing your social media following
Tips for High-Quality Guest Posts
- Only publish posts that are well-written and free of spelling and grammatical errors.
- Only publish unique content.
- Be careful of outgoing links.
- Cover topics that are timely and relevant to your audience.
- Remember that you’re not obligated to publish every post that someone submits or suggests.
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5. Broken Link Building
Broken link building is the process of finding a dead page and asking linkers to swap the links to a working page on your site. This often occurs when people keep old web addresses for their articles and links, even though the content has been moved or deleted.
Broken link building process.
- Finding broken links from relevant web pages
- Identifying (or creating) content that is worth linking to
- Conducting outreach to persuade a website owner to replace the dead link on their page with yours
6. Local Citation
The easiest off-page seo technique is to find the best local citation websites and add your profile. Keep these profiles up-to-date and make sure to also upload images and videos about your business, also add images and videos to your business.
7. Convert Brand Mention
There are multiple ways to find unlinked brand mentions. Brand mentions occur when a blogger includes your product on their site but doesn’t link back to your website. It’s an opportunity where you can connect with authors who mention you, and then ask them to link to your site.
8. Strong Internal Linking
Internal linking is a link from one web page to another on the same domain. This can be done through text links which point to other pages on your site.
Benefits of an Internal Linking Structure
- They pass authority from one page to another (search optimization)
- They guide visitors to high-value, relevant content (usability / UX)
- They prompt visitors to act, as calls-to-action (conversion optimization)
Why are Internal Links Important?
- It enables users to navigate a website.
- They help in establishing information hierarchy for the given website.
- It helps spread link equity (ranking power) around websites.
9. Press Release
A press release is a statement that provides information to the public and is delivered to the media. It can also create an official statement or make an announcement.
10. Web2.0 Submission
Web2.0 sites should be created in high domain authority websites to generate stronger backlinks.
11. Social Media Engagement
A major technique in off-page search engine optimization is engaging on social media, no matter the platform. In order to get more customers and drive more traffic, it is important that you engage with potential customers and influencers.
| Sr. No. | Social Networking Sites | DA | PA |
|---|---|---|---|
| 01 | http://www.linkedin.com | 99 | 100 |
| 02 | https://www.facebook.com | 96 | 100 |
| 03 | http://www.twitter.com | 94 | 100 |
| 04 | https://www.pinterest.com | 94 | 97 |
| 05 | https://www.instagram.com | 93 | 100 |
| 06 | https://www.snapchat.com | 91 | 76 |
| 07 | https://www.reddit.com | 92 | 91 |
| 08 | https://www.tumblr.com | 86 | 100 |
| 09 | https://ask.fm | 91 | 72 |
| 10 | https://mix.com | 75 | 64 |
12. Document Sharing
Create unique, eye-catching documents for your company or blog that are in the pdf or ppt formats. Submit documents to document sharing websites.
13. Social Bookmarking Sites
Promoting your website is easy with popular social bookmarking sites. If you use these websites to bookmark your webpage or blog post, you can expect a high volume of traffic and visibility for your website.
14. Infographics Submission
You can create infographics to add more visuals to your blog. Submit infographics on websites that are designed for this purpose and provide links back to your blog or webpage. Some websites have different dimensions for images.
15. Blog Directory Submission
It takes a long time to grow backlinks by submitting sites to directories, but the results stand out over time. Choose an effective site and select a category to add your submission.
16. Video Submission
To make your videos popular, head to popular video submission sites. Resize your video, give it a title, description, and tags that are applicable. Video submission websites are great for getting high-quality backlinks because they have high PageRank.
17. Question and Answer
Question and answer websites are the best source of high volumes of website visitors. Find questions about your company, blog, or website, then respond with information that adds value. At the conclusion of your message, be sure to provide a link that directs users back to your website.
18. Image Submission
Submit your photos to popular photo sharing websites. Before submitting your images to an image sharing website, review the images. Make sure they are optimized, have the correct URL and title tag.
19. Forum Submission
Actively reach out to people who participate in forums related to your business. In return, make sure that you communicate with them and give them advice when they need it.
20. Article Submission
To submit your articles, check out high PR submission websites to a directory. Make sure that your content is unique and of high quality. Low quality content and content with too much keyword stuffing is usually rejected. Provide good titles for your posts and make sure the category matches the content.
I hope you enjoyed reading this blog post about off-page SEO techniques and trends. These are actually working for all the niches in this year. If you need assistance with creating backlinks for your brand or your client’s websites, feel free to comment here. I would be happy to help.
Short bio: Sambhav Shah is a founder of Digital Aura and takes great pride in creating digital marketing strategies from mid market business size to enterprise. Digital Marketing and SEO is his passion. While not at work he loves to play cricket and spend his time on research and reading digital marketing content.