THE FUNDAMENTALS OF TYPOGRAPHY
You will find Typography wherever you look. We have an innate tendency to scan websites just as we have the tendency to scan books as we read. In modern day living, we find typography on street signs, bumper stickers, and merchandise packaging. Simply put, typography is the look and feel of the text. It also includes the art that accompanies the text. We work with typography all the time. If you create any kind of word documents for work, school, or for yourself, then you have definitely worked with fonts.
Let’s look at some of the most commonly used styles, and dissect them for more understanding
We all know the Serif fonts. This font has very little strokes in the different parts of the letter. Because of their classic look, they are commonly used in print publications, like magazines and newspapers. The name Sans serif is French for “without a line”. The font tends to be easier to scan on pc screens, as well as smartphones and tablets.
Display fonts are available in many alternative designs, like the script, blackletter, all-caps, and just plain fancy. Because of their ornamental nature, display fonts are best for little amounts of text; for example, titles and headers, and additional graphic-heavy styles. In a way, fonts have their own language. Fonts can be casual or neutral; exotic or graphics. That’s why it is important to believe your message and choose a font that matches the message. Some fonts go together with additional baggage, like Comic Sans, Curlz, Papyrus, and lots of additional fonts. There’s nothing notably wrong with these fonts they simply have a precise name for being overused. If you discover yourself tempted by them, consider experimenting with another font type.
When deciding what fonts to use, simpler is better. It’s best to limit yourself to at least one or two fonts per project. If you want to create some distinction, try repeating the same fonts in different sizes, weight, or styles. This is a good way of creating attention-grabbing fonts. Don’t be afraid to mix font designs that are totally different yet complimentary, like sans serif with the line, short with tall or ornamental with straightforward. This can be difficult initially, however, look at alternative styles for inspiration, and shortly you will get an idea of how to play with it
Let look at a few more advanced concepts in typography mainly
For those with additional expertise, these components are essential for making professional-looking designs. As a beginner, you do not have to be compelled to understand everything concerning these terms. You just need to understand enough to personalize your work and use fonts with confidence.