Content Management System (CMS) is the first and the most crucial thing that one needs to opt for when planning to develop their business website. According to W3Tech, 34% of websites use a popular CMS platform and 43.6% of websites use a custom-made CMS platform.
It indicates that using the CMS platform for website development is growing by leaps and bounds. You might be thinking of why? Well, the reason is that the CMS-based websites enable you to manage content without doing any coding work, be it creating or publishing.
The major advantage of CMS is that it facilitates you in creating SEO-optimized content, which helps you in increasing visibility of your website in Google and other search engines. It makes your website easily discoverable among your target audience and thus, makes it user engaging.
We all are aware of the importance of search engine optimization, which plays a pivotal role in helping websites generate a vast amount of traffic by appearing on the first page of SERPs. In today’s time, the right SEO strategy ensures the success of your business by getting a competitive advantage.
So, if you are also searching for the right CMS platform for your website, you should focus on SEO-friendly CMS that can help you in getting a better position in search engines. So, which is the right CMS platform from an SEO point of view?
We are going to outline here several CMS platforms that are blessed with the latest SEO features. But, before this, we are going to let you know several factors that make any CMS platform good for SEO.
What makes a CMS Platform SEO-friendly?
The CMS platform is also important since it creates a complete architecture of your website, apart from making the job of content management convenient. We are going to discuss here various requirements that a CMS platform needs to be able to fulfill properly.
An SEO-friendly CMS platform lets you add various elements to the page. Take a look.
The title is another important thing that appears on SERPs and gives users much idea about your page
Though meta tag doesn’t have any direct role in increasing the online ranking of your website, it encourages visitors to go through SERPs to click your websites. So, it helps your website in generating traffic.
Heading makes your website content more attractive and easy to understand for users by dividing it into multiple sections, which help both search engines and users to find out the complete structure of your page without any difficulty.
It helps search engines and users in getting an idea about the content of images
Customization of URL
Modifying or customizing URLs is necessary to make it appropriate for your business, easy to understand for users, descriptive, etc.
Apart from this, the CMS platform should be able to match the following other criteria to become more SEO-friendly.
- It should be able to increase the loading speed of your website.
- It should make your website design responsive to appear properly on both desktop and mobile devices.
- It should support the canonical tag.
- It should support 301 redirects to enable you to redirect website URLs to others.
- It should allow making a robots.txt file.
- It should allow you to create an XML sitemap that is helpful for Google and other search engines in discovering pages of your websites.
Popular SEO-friendly CMS Platforms
Here we are going to discuss some of the top-notch and SEO-friendly CMS platforms that developers leverage to a wider extent to develop a website that can easily rank in search engines.
While talking about some of the most popular SEO-friendly CMS platforms, it’s appropriate to start from none other than WordPress, which accounts for 36% of currently available websites. As the most preferred blogging platform, WordPress is an appropriate CMS to develop a variety of websites.
Apart from this, the wide availability of plugins and themes is another reason why WordPress witnesses it’s by leaps and bounds growing use. All themes that this CMS includes are responsive. So, if your existing website is not responsive, you can use a WordPress plugin to make it responsive and therefore, mobile-friendly.
WordPress fulfills all criteria of SEO-friendly CMS, be it customizing URLs, alt tags, adding headlines, or others. Besides, its plugins also help you in doing various other things such as setting canonical tags, setting up 301 redirects, managing meta tags, creating a robots.txt file, or creating an XML sitemap.
Joomla is another popular SEO-friendly CMS platform that you can go with if you are searching for the right choice for your website development. Being fast, it makes quite an easy task for you to organize your website content. Joomla is blessed with a large number of mobile-friendly templates.
Be it the ability to create robots.txt files, headings, meta tags, or others, Joomla is blessed with a plethora of SEO features.
When it comes to Drupal, it is the right choice for those of feature-enriched, scalable, and powerful websites. Meanwhile, it is not so user-friendly when compared to other CMS platforms.
Drupal is also available with a large number of plugins and themes and helps developers create a user-friendly website. It is good for creating a highly responsive website that can appear properly on mobile devices with multiple screen sizes.
As far as SEO features are concerned, Drupal boasts of various SEO features that include creating robots.txt file, alt tags, headings, etc.
As one of the leading CMS platforms, Magento powers up a large number of websites. The main advantages of Magento-powered websites are that they are user-friendly, sales-driven, and business-oriented.
Developers leveraging this platform for website development can easily customize the website. Magento is considered as the right choice for eCommerce website development.
When it comes to SEO features, Magento is blessed with all SEO features. Besides this, it also enables you to get more extensions. So, leveraging Magento is the perfect choice for developers to create an SEO-friendly website. Besides, the platform also facilitates developers to create a mobile-friendly website, which is also crucial from an SEO point of view.
Last but not least, Shopify is another great CMS platform that is used for developing an eCommerce website to a greater extent. When compared to Magento, it lacks customizability and robustness but is more mobile-friendly.
Developers can leverage this platform in a coding responsive website with higher page loading speed.
After going through the above discussion, you are now expected to have a clear understanding of the role of the CMS platform for making the website successful. Your SEO strategy will not be successful unless your website is SEO-driven. So, you should make a selection of the right platform that is blessed with advanced SEO features for your website development