Top performing companies like Nike, Apple, Tesla have one thing common amongst them, is that they are design-driven companies. The design has been the foundation of every product they develop or business problem they resolve.
Companies that incorporated design in every segment of process manufacturing, have experienced a 46% Higher market share, an astonishing 50% rise in loyal customers and 46% competitive advantage over their competitors. Such companies, on the other hand, outperformed most of the American stock market for about 219%.
Core stages in Design Thinking
- Identify
- Explain
- Evaluate
- Modulate
- Test & Analyse
Digging deeper into Apple as a company one can find, how focused was Steve Jobs in terms of products design. The very “I” to most of Apple products have been curated over the years through design modifications. Every profession involved in customer services such as research-development, product strategies or even content creation must include design as one of the important parts.
Design thinking to solve problems creatively
At times problem-solving myopia often drags companies into growth stagnation and frustration. At times companies only consider prominent problems by their surface nature. Design thinking thrives on the very idea of solving complex problems through systems, protocols, procedures & customer experience.
The design thinkers can always consider this principle rather than being stuck at problem-rut. One can force themselves to solve progress hindering issues at the disposal of every tool, innate sense of logic and reasoning. Adopting design thinking shows a reflexive and interactive commitment to drive innovation.
Core stages of Design Thinking
Although there exists a wide creative process to encompass the overall designing process. There are various identifiable stages in creating the overall designing process. Prominent of them are listed below
1) Identify
This stage comprises mainly of conducting research associated with your field. One can consult experts, process raw data in a much better way and attain a better background to future signs of progress. Analysing deeply over the possible lapses in the system will help in the company’s growth.
2) Explain
One you are well aware of the background information, one may escalate on defining customers demand. Prioritising and catering customers’ needs will help in defining your target audience. Analyse over the feedbacks received by customers on the product. It is crucial to keep a tab of the way your audience engages with your product. The overall benefit reaped out would be the results that signify, what is holding their business growth.
Design is not just what it looks like and feels like. Design is how it works.
3) Evaluate
Once you have studied the pain points your customers go through. Reconsider all the loopholes between your product creations to customer usability. Brainstorm with possible solutions for the received customer feedback. Adopting design thinking will help customers to experience more refined and better products.
4) Modulate
The principle of design thinking strives on fulfilling novel solutions. The idea generation may initiate with simple drawings or project outline. This is overall turning out to be full-fledged models. Develop product in a much better way by including feedback received from customers.
5) Test & Analyse
There exists no solution that is complete without implementing on real problems. It is crucial to make sure that your solution addresses the problem in a pin-point way. The end-user inputs play a significant role here. One may also refer to quantitative data to ascertain that if devised prototype worked.
Final Words
Design thinking isn’t limited to creative designers, but everyone with a particular set of problem. This helps business evolve by solving particular problems and derive over engaging solutions. The sole idea should be to mitigate end-user issues holistically. Business can evolve in a better way by improvising the audience experience.
