DIGITAL 2023: INDIA

24 Mar at 5:39 am

India’s population by age

The median age of India’s population is 28.2.

Here’s how India’s total population breaks down by age group:

8.0 percent is between the ages of 0 and 4.
13.6 percent is between the ages of 5 and 12.
8.8 percent is between the ages of 13 and 17.
12.6 percent is between the ages of 18 and 24.
16.7 percent is between the ages of 25 and 34.
14.3 percent is between the ages of 35 and 44.
11.1 percent is between the ages of 45 and 54.
8.0 percent is between the ages of 55 and 64.
7.0 percent is aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Internet use in India in 2023

There were 692.0 million internet users in India in January 2023.

India’s internet penetration rate stood at 48.7 percent of the total population at the start of 2023.

Kepios analysis indicates that internet users in India remained unchanged between 2022 and 2023.

For perspective, these user figures reveal that 730.0 million people in India did not use the internet at the start of 2023, suggesting that 51.3 percent of the population remained offline at the beginning of the year.

Internet connection speeds in India in 2023

Median mobile internet connection speed via cellular networks: 18.26 Mbps.
Median fixed internet connection speed: 49.09 Mbps.

Social media statistics for India in 2023

467.0 million social media users in India in January 2023.

Facebook users in India in 2023

Data published in Meta’s advertising resources indicates that Facebook had 314.6 million users in India in early 2023.

Facebook user growth in India

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in India decreased by 15 million (-4.6 percent) between 2022 and 2023.

YouTube users in India in 2023

Updates to Google’s advertising resources indicate that YouTube had 467.0 million users in India in early 2023.

YouTube user growth in India

Data published in Google’s own ad planning tools show that YouTube’s potential ad reach in India remained unchanged between the start of 2022 and early 2023.

Instagram users in India in 2023

Numbers published in Meta’s advertising tools indicate that Instagram had 229.6 million users in India in early 2023.

LinkedIn users in India in 2023

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 99.00 million “members” in India in early 2023.

Snapchat users in India in 2023

Data published in Snap’s advertising resources indicate that Snapchat had 172.5 million users in India in early 2023.

Twitter users in India in 2023

Numbers published in Twitter’s advertising resources indicate that Twitter had 27.25 million users in India in early 2023.

Mobile connections in India in 2023

Data from GSMA Intelligence shows that there were 1.10 billion cellular mobile connections in India at the start of 2023.

India To Have 900 million Internet Users By 2025

Internet Users by Country 2023

#	Country	Internet Users	Mobile Phone Subscriptions Rate	Median Internet Speed
1	United Arab Emirates	100%	185.8 per 100	186.76 Mbps
2	Bahrain	99.67%	102.8 per 100	48.32 Mbps
3	Qatar	99.65%	131.8 per 100	90.86 Mbps
4	Kuwait	99.11%	158.5 per 100	117.26 Mbps
5	Iceland	99%	123.5 per 100
6	Luxembourg	98.82%	142.2 per 100	94.39 Mbps
7	Saudi Arabia	97.86%	124.1 per 100	88.12 Mbps
8	Norway	97%	107.5 per 100	111.55 Mbps
9	Canada	96.97%	85.7 per 100	136.87 Mbps
10	Denmark	96.55%	125.2 per 100	188.35 Mbps
11	South Korea	96.51%	137.5 per 100	95.34 Mbps
12	Oman	95.23%	133.8 per 100	59.74 Mbps
13	Brunei	95%	122.7 per 100	46.92 Mbps
14	United Kingdom	94.82%	116.4 per 100	73.21 Mbps
15	Sweden	94.54%	126.7 per 100	107.83 Mbps
16	Switzerland	94.2%	127.3 per 100	144.78 Mbps
17	Spain	93.21%	119 per 100	166.78 Mbps
18	Hong Kong	92.41%	291.7 per 100	194.35 Mbps
19	Finland	92.17%	128.5 per 100	94.39 Mbps
20	Ireland	92%	106 per 100	77.91 Mbps
21	Singapore	92%	144.3 per 100	214.23 Mbps
22	Belgium	91.53%	99.5 per 100	86.7 Mbps
23	New Zealand	91.5%	127.5 per 100	133.18 Mbps
24	Netherlands	91.33%	125 per 100	120.82 Mbps
25	United States of America	90.9%	106.2 per 100	189.48 Mbps
26	Cyprus	90.8%	139.6 per 100	36.5 Mbps
27	Japan	90.22%	154.2 per 100	150.32 Mbps
28	Israel	90.13%	141.8 per 100	95.66 Mbps
29	Slovakia	89.92%	133.5 per 100	59.08 Mbps
30	Germany	89.81%	128.2 per 100	80.69 Mbps
31	Australia	89.6%	107.7 per 100	53.06 Mbps
32	Malaysia	89.56%	135.1 per 100	91.5 Mbps
33	Estonia	89.06%	145.2 per 100	58.33 Mbps
34	Latvia	88.9%	108.8 per 100	72.4 Mbps
35	Chile	88.3%	131.1 per 100	216.46 Mbps
36	Macau	88.1%	430.1 per 100	159.78 Mbps
37	Austria	87.53%	119 per 100	67.23 Mbps
38	The Bahamas	87%	118.5 per 100	45.11 Mbps
39	Malta	86.86%	143.4 per 100	93.17 Mbps
40	Slovenia	86.6%	122.7 per 100	79.29 Mbps
41	Uruguay	86.1%	131 per 100	104.72 Mbps
42	Kazakhstan	85.94%	129.4 per 100	45.27 Mbps
43	Argentina	85.5%	121.2 per 100	60.25 Mbps
44	Belarus	85.09%	123.9 per 100	50.27 Mbps
45	Russia	84.99%	163.6 per 100	74.92 Mbps
46	France	84.8%	111.5 per 100	150.15 Mbps
47	Hungary	84.77%	107 per 100	123.17 Mbps
48	Azerbaijan	84.6%	102 per 100	26.95 Mbps
49	Morocco	84.12%	133.9 per 100	17.97 Mbps
50	Iran	84.11%	151.9 per 100	11.62 Mbps
51	Lebanon	84.1%	62.8 per 100	7.27 Mbps
52	Poland	83.18%	130.4 per 100	95.95 Mbps
53	Lithuania	83.06%	134.9 per 100	89.23 Mbps
54	Republic of Macedonia	81.41%	89.4 per 100	33.37 Mbps
55	Brazil	81.34%	96.8 per 100	97.52 Mbps
56	Czech Republic	81.34%	121.4 per 100	52.78 Mbps
57	Costa Rica	80.53%	147.5 per 100	65.3 Mbps
58	Seychelles	79%	186.6 per 100	30.86 Mbps
59	Romania	78.46%	117.4 per 100	170.25 Mbps
60	Serbia	78.37%	120.2 per 100	60.45 Mbps
61	Croatia	78.32%	106.6 per 100	46.53 Mbps
62	Portugal	78.26%	116.3 per 100	119.06 Mbps
63	Greece	78.12%	109.5 per 100	42.79 Mbps
64	Thailand	77.84%	166.6 per 100	205.63 Mbps
65	Turkey	77.67%	97.4 per 100	31.86 Mbps
66	Montenegro	77.61%	172 per 100	54.66 Mbps
67	Dominican Republic	76.9%	82.9 per 100	19.28 Mbps
68	Armenia	76.51%	117.7 per 100	40.14 Mbps
69	Ukraine	75.04%	129.3 per 100	60 Mbps
70	Palestine	74.6%	83.8 per 100	50.45 Mbps
71	Cuba	74%	58.8 per 100	1.91 Mbps
72	Paraguay	73.96%	110.3 per 100	68.24 Mbps
73	Bosnia and Herzegovina	73.21%	107 per 100	27.25 Mbps
74	Georgia	72.53%	127.8 per 100	25.97 Mbps
75	Albania	72.24%	91 per 100	44.63 Mbps
76	Mexico	71.97%	95.3 per 100	49.91 Mbps
77	Egypt	71.91%	93.2 per 100	45.79 Mbps
78	Tunisia	71.9%	125.7 per 100	8.15 Mbps
79	Uzbekistan	71.1%	99.8 per 100	45.17 Mbps
80	Italy	70.48%	128.3 per 100	60.12 Mbps
81	People's Republic of China	70.4%	119.4 per 100	214.58 Mbps
82	Vietnam	70.3%	142.7 per 100	80.27 Mbps
83	Bulgaria	70.16%	114.4 per 100	67.76 Mbps
84	Suriname	70.06%	153.3 per 100	11.49 Mbps
85	South Africa	70%	161.8 per 100	40.12 Mbps
86	Colombia	69.79%	133 per 100	89.61 Mbps
87	Peru	65.25%	133.4 per 100	65.73 Mbps
88	Mauritius	64.88%	150.4 per 100	26.53 Mbps
89	Ecuador	64.6%	87.8 per 100	46.32 Mbps
90	Panama	64.25%	135 per 100	118.01 Mbps
91	Botswana	64%	162.8 per 100	7.52 Mbps
92	Maldives	62.93%	132.8 per 100	10.45 Mbps
93	Algeria	62.9%	103.9 per 100	11.01 Mbps
94	Mongolia	62.5%	133.1 per 100	52.47 Mbps
95	Gabon	62%	137 per 100	39.72 Mbps
96	Bolivia	59.94%	101.1 per 100	24.94 Mbps
97	Djibouti	59%	43.9 per 100	7.36 Mbps
98	Ghana	58%	130.2 per 100	27.7 Mbps
99	Grenada	56.9%	108.4 per 100	64.02 Mbps
100	El Salvador	54.6%	153.4 per 100	31.3 Mbps
101	Indonesia	53.73%	130 per 100	24.32 Mbps
102	Bhutan	53.5%	96.6 per 100	17.27 Mbps
103	Saint Lucia	53.3%	110.6 per 100	75.16 Mbps
104	Guatemala	49.97%	113.8 per 100	27.02 Mbps
105	Philippines	49.8%	136.5 per 100	81.42 Mbps
106	Nicaragua	45.2%	90.2 per 100	41.41 Mbps
107	India	43%	83.6 per 100	49.09 Mbps
108	Lesotho	43%	72.9 per 100	17.33 Mbps
109	Senegal	42.6%	113.9 per 100	21.77 Mbps
110	Honduras	42.05%	70.3 per 100	29.4 Mbps
111	Namibia	41%	114.1 per 100	8.28 Mbps
112	Mauritania	40.8%	106.1 per 100	23.74 Mbps
113	Cameroon	37.8%	84.2 per 100	8.41 Mbps
114	Nepal	37.7%	131.2 per 100	48.45 Mbps
115	The Gambia	36.5%	110.8 per 100	6.44 Mbps
116	Angola	36%	44.6 per 100	14.89 Mbps
117	Syria	35.78%	95.2 per 100	3.16 Mbps
118	Nigeria	35.5%	99.1 per 100	11.84 Mbps
119	Myanmar	35.1%	144.4 per 100	18.98 Mbps
120	Sri Lanka	35%	138.8 per 100	20.09 Mbps
121	Haiti	34.5%	64.2 per 100	15.71 Mbps
122	Laos	33.8%	56.4 per 100	28.33 Mbps
123	São Tomé and Príncipe	33%	79.5 per 100
124	Kenya	29.5%	114.2 per 100	9.6 Mbps
125	Zimbabwe	29.3%	88.8 per 100	8.52 Mbps
126	East Timor	29.1%	104.5 per 100
127	Sudan	28.4%	80.3 per 100	5.04 Mbps
128	Mali	27.4%	125 per 100	22.88 Mbps
129	Rwanda	26.5%	82 per 100	10.15 Mbps
130	Guinea	26%	105 per 100	8.48 Mbps
131	Benin	25.8%	91.9 per 100	14.55 Mbps
132	Liberia	25.6%	32.7 per 100	7.35 Mbps
133	Pakistan	25%	79.5 per 100	10.28 Mbps
134	Bangladesh	24.8%	107 per 100	34.85 Mbps
135	Ethiopia	24%	38.7 per 100	5.19 Mbps
136	Togo	24%	78.7 per 100	29.63 Mbps
137	Guinea-Bissau	22.9%	97.2 per 100
138	Burkina Faso	22%	105.8 per 100	44.78 Mbps
139	Tanzania	22%	85.7 per 100	12.99 Mbps
140	Uganda	19.9%	60.5 per 100	10.72 Mbps
141	Zambia	19.8%	103.9 per 100	8.66 Mbps
142	Afghanistan	18.4%	58.3 per 100	2.25 Mbps
143	Sierra Leone	18%	86.3 per 100	11.6 Mbps
144	Mozambique	16.5%	49.5 per 100	6.29 Mbps
145	Democratic Republic of the Congo	13.6%	45.6 per 100	10.24 Mbps
146	Central African Republic	10.4%	37.9 per 100
147	Chad	10.4%	52.9 per 100
148	Burundi	9.4%	55.8 per 100	4.9 Mbps
149	South Sudan	6.5%	12 per 100	2.81 Mbps

Manasa

She has 6+ years of experience in SEO an Digital Marketing with blogging as her particular interest, she loves exploring multiple verticals to keep track of dynamic market trends.

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