DIGITAL 2023: INDIA

India’s population by age

The median age of India’s population is 28.2.

Here’s how India’s total population breaks down by age group:

  • 8.0 percent is between the ages of 0 and 4.
  • 13.6 percent is between the ages of 5 and 12.
  • 8.8 percent is between the ages of 13 and 17.
  • 12.6 percent is between the ages of 18 and 24.
  • 16.7 percent is between the ages of 25 and 34.
  • 14.3 percent is between the ages of 35 and 44.
  • 11.1 percent is between the ages of 45 and 54.
  • 8.0 percent is between the ages of 55 and 64.
  • 7.0 percent is aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Internet use in India in 2023

There were 692.0 million internet users in India in January 2023.

India’s internet penetration rate stood at 48.7 percent of the total population at the start of 2023.

Kepios analysis indicates that internet users in India remained unchanged between 2022 and 2023.

For perspective, these user figures reveal that 730.0 million people in India did not use the internet at the start of 2023, suggesting that 51.3 percent of the population remained offline at the beginning of the year.

Internet connection speeds in India in 2023

  • Median mobile internet connection speed via cellular networks: 18.26 Mbps.
  • Median fixed internet connection speed: 49.09 Mbps.

Social media statistics for India in 2023

467.0 million social media users in India in January 2023.

Facebook users in India in 2023

Data published in Meta’s advertising resources indicates that Facebook had 314.6 million users in India in early 2023.

Facebook user growth in India

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in India decreased by 15 million (-4.6 percent) between 2022 and 2023.

YouTube users in India in 2023

Updates to Google’s advertising resources indicate that YouTube had 467.0 million users in India in early 2023.

YouTube user growth in India

Data published in Google’s own ad planning tools show that YouTube’s potential ad reach in India remained unchanged between the start of 2022 and early 2023.

Instagram users in India in 2023

Numbers published in Meta’s advertising tools indicate that Instagram had 229.6 million users in India in early 2023.

LinkedIn users in India in 2023

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 99.00 million “members” in India in early 2023.

Snapchat users in India in 2023

Data published in Snap’s advertising resources indicate that Snapchat had 172.5 million users in India in early 2023.

Twitter users in India in 2023

Numbers published in Twitter’s advertising resources indicate that Twitter had 27.25 million users in India in early 2023.

Mobile connections in India in 2023

Data from GSMA Intelligence shows that there were 1.10 billion cellular mobile connections in India at the start of 2023.

India To Have 900 million Internet Users By 2025

Internet Users by Country 2023

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