What is digital marketing?
When we look into the current digital marketing trends for today, Artificial Intelligence, Voice Search Engine Optimization (VSEO), and Data-Driven Marketing are the things that top the list. Why so?
That is because any business’s ultimate aim will always be to remain in the race and be competitive. If one has to remain in the online landscape, then he must adapt to the latest trends, with no choice left.
Today we’ll go over the most significant digital trends techniques you can’t miss since they’ll help your company not only survive but prosper in this age of never-ending marketing changes.
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DIGITAL MARKETING TRENDS TO ADAPT
1. AI-Powered Optimization
Artificial intelligence (AI) is the technology underpinning a variety of services. This includes content production, chatbots, and search engines, and it has grown in popularity since the outbreak of the recent pandemic.
A PwC survey of over 1,000 U.S.-based businesses found that 52 percent had increased their AI deployment plans. The following are the primary advantages:
Main Benefits Of Artificial Intelligence
- Better customer experiences
- Improvement in decision making
- Product and services innovation
- Achieve cost savings
- Increase productivity
AI can also help organizations understand how customers locate their products and services. This is accomplished by analyzing consumer behavior and search trends. Apart from that, using data from social media sites like Instagram and blog posts also helps.
Google is one such business that has placed AI at the core of its value offering. Google knows what consumers are looking for and what type of material would best meet their needs. When you search for “Almond oil,” for example, Google recognizes that the most common search purpose is to learn about the health advantages and adverse effects.
As a result, ranking #1 for this keyword with an e-commerce product page is quite unlikely. If you do this step incorrectly, all of your content creation, promotion, and link-building efforts will go for naught.
Nailing the search intent is more important than ever. The most straightforward method of incorporating content optimization into your SEO and content operations is collaborating with Jootoor Designs.
Our Content writers assist you in writing and creating an optimized piece of content.
2. Programmatic Advertising
The use of artificial intelligence (AI) to automate ad buying is known as programmatic advertising. This is the second popular digital online marketing trend you must not miss. Companies get a more dependable and cost-effective answer to their demands when people are removed from the ad purchasing process.
In a nutshell, this is how programmatic advertising works:
eMarketer predicts that ad spending on programmatic display will rise 18.4% next year, a similar figure to previous years:
SmartyAds says that programmatic advertising’s strength lies in its superior scale of optimization:
“Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location”
Businesses should start paying attention to programmatic advertising if paid media buying is a critical client acquisition channel.
Real-time bidding (also known as RTB) is a popular programmatic ad purchasing technique. It uses real-time auctions to acquire guaranteed ad impressions in advance from certain publisher sites.
3. Conversational Marketing
The more conversational your business becomes, the more trust people start developing with your brand. So, in simple language, Chatbots is all I am talking about.
The goal of conversational marketing is to create a personal and immediate connection between marketers and customers:
For instance, when you have an issue with your product or refund with an eCommerce giant like Amazon, how do you prefer to start a conversation? Most of us choose Chatbots, and move further if we are not completely satisfied with its response right?
Companies utilize a variety of strategies to carry out a conversational marketing plan, including:
- Personalized Videos that are unique to you
- Personalized Emails
- Virtual sales representatives
Drift’s creator and CEO, David Cancel, explains:
“Today’s buyers expect to find what they’re looking for now, not later….[And in] the way people prefer to communicate.”
ThoughtSpot is an example of a firm that profited from conversational marketing, as it observed 10X more sales interactions after implementing it.
As already mentioned, Chatbots are one of the strategies to implement conversational marketing. Chatbots use artificial intelligence (AI) to send automated human-like communications to website users in real-time.
According to surveys
- For businesses, the most significant advantages of Chatbots include 24-hour service, rapid replies to inquiries, and answers to simple questions.
- According to Uberall, 80% of customers have had great encounters with chatbots.
- According to Juniper Research, by 2023, eCommerce transactions using chatbots would total $112 billion.
Many customers enjoy engaging with chatbots because they are available 24 hours a day, respond quickly, and recall their whole purchase history properly.
These virtual assistants provide excellent customer service by anticipating and automating repetitive chores, allowing you to focus on more essential responsibilities.
Chatbots will become more important for a great customer experience as more people grow acclimated to them.
Personalize your marketing in 2022 if you want to stand out, which involves personalizing content, goods, emails, and so on. Consumers like personalization, it turns out.
It is a part of Branding, to know more in detail and for professional branding assistance contact Jootoor Designs.
As per surveys,
- According to survey by SmarterHQ, just 72% of customers respond to marketing communications that are tailored to their specific interests.
- According to a Salesforce poll, marketers regard personalization as having the greatest impact on their customer experience (64 percent), conversion rate (63 percent), and visitor engagement (55 percent):
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Netflix and Amazon, with their very successful customized recommended items or movie titles, are impossible to ignore when looking for instances of the power of personalization.
Here are a couple more businesses that are using personalization effectively today.
- Cadbury’s developed a customized video campaign that matches viewers with a Dairy Milk flavor based on information from their Facebook profile, such as age, interest, and geography.
The campaign had a click-through rate of 65 percent and a conversion rate of 33.6 percent, demonstrating that personalization works.
- Starbucks employs a gamified mobile app that analyses data like purchase history and location to become as personal as possible, allowing users to personalize their beverages, and promoting continued usage with its rewards system—which helped the company grow from $2.56 billion to $2.56 billion in revenue.
6. Video Marketing
Today, and for the next 5-10 years, video marketing is one of the most crucial marketing trends. According to Biteable survey report:
- Videos are an important marketing tool and are used by 60% of organizations.
- It is a “very significant or extremely vital” aspect of 61 percent of marketers’ marketing strategies.
- According to 74% of respondents, the videos give a higher Return on Investment (ROI) than static pictures.
- Video, according to 52% of respondents, helps create confidence with potential clients.
Video is a helpful channel for repurposing and republishing old content, as well as vice versa. On the one hand, this entails converting a piece of material, such as a blog article, into a video.
Don’t only think about YouTube when we talk about video marketing. With video marketing, there are several strategies to increase engagement. On Facebook, LinkedIn, or Instagram, for example, you may publish a video or start a live broadcast.
Don’t understand? Call Jootoor Designs and get assisted by an active Social Media Strategist today. You can market your goods and secure sales by having a healthy interchange of information and ideas!
You may, on the other hand, make a video, post it to your website and YouTube channel, and then do the following:
- First, prepare a video transcript and later turn that into an article.
- Directly upload the raw video to Facebook along with the transcription as subtitles.
- Make an engaging podcast episode from the audio.
- Use video thumbnails and the term “video” in subject lines in your email marketing campaigns, since this has been proven to raise open rates by 19%.
7. Apps For Social Messaging
Take a look at these figures if you think social messaging applications are only for sending emoticons to your friends:
- WhatsApp, Facebook Messenger, and WeChat, the top three social messaging applications, have 4.5 billion users combined, more than Facebook or YouTube.
- In all phases of the buyer’s journey, over 56% of worldwide messaging app users claim they’ve messaged businesses to seek additional information.
Another example of a conversational marketing approach is the use of social messaging applications. People expect businesses to have a messaging app presence since it is a direct and quick method to communicate with customers.
The following are some of the reasons why your firm should employ messaging apps:
- Contact should be encouraged.
- Deliver information on time
- People should be involved in events.
- Recover lost customers.
- Provide aid and support
- Increase sales
8. Visual Search
Visual search is a new technique in which users may search by uploading a picture. Even though it is a new Digital Marketing Trend, it has been beautifully implemented by two giants:
a. Pinterest : With the advent of the Lens, Pinterest joined the visual search bandwagon. This lens, a visual search tool, allows users to take a photo of an object to find out where to buy it online, search for comparable things, or browse related pinboards.
Its Lens detects 2.5 billion home and fashion products. This has sparked more than 600 million searches on the company’s mobile applications and browser extensions. They’ve witnessed a 140 percent increase in Lens usage since its introduction.
No technology can exist longer without technical upgrading.
For the same reason, Pinterest also has kept its functionality up to date with the addition of the following features:
- Pincodes are mobile apps that employ QR codes to discover inspiration when their users are out shopping or reading their favorite publications.
- Idea Pins are a multi-page video format for artists who wish to share high-quality, evergreen content straight to Pinterest, akin to Snapchat or Instagram Stories.
- AR Try is an augmented reality function that allows you to try out new eyeshadows from top brands including Lancome and Urban Decay.
b. Google Lens : Google Lens is a visual search engine developed by Google that uses a camera app to detect items and landmarks. When you take a photo of the following things, you can perform the following:
- Find comparable products and where to buy them in the apparel and home goods categories.
- A barcode may be used to locate information about a product, such as where to buy it.
- Save the phone number or address on a business card to contact.
- Get a synopsis and read reviews about the book.
- Make a note of the event in your calendar with a Flyer or billboard for an event.
- See historical facts, hours of operation, and other information on a landmark or structure.
- Knowing about an artist and the painting is now made simple with Google Lens. Just scan it, read it!
- Learn about the species and breeds of plants and animals.
9. Live Stream Shopping
In the Western world, live streaming is a relatively new notion. Yet, it is prevalent and immensely popular in China.
Viya, one of China’s most famous live streamers, made $49.7 million in only one day of live broadcasting in October 2019:
Apparel and fashion, cosmetic items, cuisine, consumer electronics, and furnishing, and home décor are the most popular product categories for live stream buying, according to a survey report by McKinsey.
According to Coresight Research, by 2023, live stream shopping will generate $25 billion in sales in the United States.
Levi’s and Tommy Hilfiger, two early adopter businesses in the United States, have announced intentions to host live stream shopping events. Amazon, Facebook, and Instagram are all working to turn this Digital Marketing Trend into reality.
10. Voice Search
The growing popularity of voice search has prompted businesses to reconsider their digital marketing strategies. Consider the following if you’re still on the fence regarding voice search:
- Voice searches account for 20% of all online searches.
- Voice search was utilized by 58 percent of customers to locate local company information.
- It is used by 40% of individuals daily.
- Every month, 1 billion voice searches are conducted.
For search engine users, voice search already plays a critical role in providing relevant information. Google Assistant has one million actions, while Alexa has over 100,000 skills. These functionalities allow their voice assistants to respond to user requests and questions extremely specifically.
Keep in mind that voice search isn’t just another way to push out marketing and sales messages. Instead, marketers must create a distinct approach to customer contact, and this channel should be part of a larger, more integrated brand experience.
The most recent statistics (which is now a few years old, so we may presume that this number is greater) reveal that voice-activated searches account for 27% of all mobile queries, with “trigger words” like “how,” “what,” “best,” and “easy” is the most common.
At Jootoor Designs, we assist you in making your items more accessible and identifiable to your target audience. The main purpose of our branding services is to increase brand loyalty and market exposure for your organization.
11. Social Media Stories
Most of us are social media users, and it is unlikely to not understand the term “Social Media Stories”.
Snapchat is the company to introduce everyone to this trend, then came into the race were Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Stories are visible only for 24 hours from the time of posting. Still unaware? Whatsapp’s Status functionality functions the same. Clear now? Marketers may use this functionality to deliver real information and engage with their audiences on a human level.
Here are some examples of how you might engage your audience using social media stories:
- Incorporate polls into your Instagram Stories.
- Include links in your social media posts.
- Use Snapchat’s geofilters to your advantage.
- If you have other businesses, then you can tag the location for a better understanding of the audience.
- When developing Stories, consider using live video.
- With unambiguous call-to-actions, encourage your audience to learn more.
To know more about Social Media Marketing Trends, connect with Jootoor Designs. We are just a call away!
12. Push Notifications
The introduction of GDPR (General Data Protection Regulations) and stronger privacy rules have harmed email marketing’s effectiveness. Furthermore, younger people prefer different forms of communication and prefer to interact with companies through fewer touchpoints.
Conversions are increased when tailored push notifications are used. This being one of the major digital marketing trends of 2022, it will become more complex and individualized.
Using tailored push notifications actually boosts conversions:
- Compared to a 3% open rate for general, broadcast messages, segmented push messaging has a 7 percent open rate (a 2x improvement)
- A segmented push notification converts 54 percent of users, compared to only 15% for broadcast messaging (a 3x improvement)
Behavior-based notifications are being used to re-engage customers who have shown interest but have not converted. This way it helps to recover income from abandoned shopping carts.
For instance, insert a few things in your Ajio cart and leave it. The next day your inbox will be flooded with messages saying something like “Your favorite items will be out of stick soon”, “70 people are eyeing on your favorite item, buy before it is gone” and so on.
Not only Ajio, but this is also how most of the eCommerce companies function. To increase conversion rates from such initiatives, notifications might even contain pictures and Call-to-Actions.
13. Social Commerce
Social commerce has been around for a long time, but it hadn’t truly taken off until later. Instagram and TikTok are two apps that have given new meaning to social commerce.
Instagram has a billion users, and 90% of them already follow active retail businesses, with many of them checking in on these pages on a regular basis. Features of Instagram that helps your online marketing easy:
- Live Shopping: This is a form of live streaming (more on-trend #31) in action.
- Shop Tab Adverts: Ideal for e-commerce companies who want their ads to appear on consumers’ shop tabs.
- Those for Reels are similar to ads for Stories.
- Ads on IGTV: Similar to previously, but for IGTV.
- Instagram shopping cart: Selling your items directly on Instagram has never been easier or safer.
TikTok isn’t far behind, with 1 billion monthly active users. TikTok Shopping was released in 2021, allowing creators to add a shopping page to their TikTok profiles:
Furthermore, a Shopify Integration will extract goods from a creator’s Shopify product catalogs and display them on their TikTok profile, similar to the Shop Tab on Instagram. Users will be able to purchase a product without having to leave the app, similar to how Instagram Checkout works.
14. Interactive Media
When we talk about rapid access, we’re talking about interactive content, which has become one of the most popular digital marketing trends in recent years.
In 2022, we’ll witness a transition away from text-based content and toward dynamic, engaging material that provides consumers with an immersive experience, such as:
- Polls and quizzes
- Calculators with embedded software
- 360-degree videos and
- Augmented reality commercials
Here’s an example of how you can use the Marketing Impact Calculator to figure out how much extra money you’ll make from marketing:
Your company is more likely to achieve the results it desires through interactive content that is engaging, memorable, and highly effective Rather than just because it’s new and different, people appreciate it because it, in turn, makes businesses more accessible and encourages them to participate in the purchasing process.
More interactive material is actively sought by 91 percent of purchasers.
15. Omnichannel Marketing
One of the buzzwords of 2020 was omnichannel marketing. While the word may have become cliched, the method remains as fresh and relevant as ever.
The technique of marketing across numerous channels — such as social media, apps, email, and blog posts — to provide a better consumer experience and a consistent brand message that leads to increased conversions and loyalty is known as Omnichannel Marketing.
Businesses who employ three or more channels in their automated process may get excellent outcomes, according to statistics:
- Multichannel engagement rate: 18.96% compared. 5.4 percent for single-channel engagement
- Omnichannel purchase frequency is 250 percent greater than single-channel purchase frequency.
- Omnichannel orders have a 13 percent higher average order value than single-channel orders.
- Customer retention rates for omnichannel are 90 percent greater than for single-channel.
Implementing an omnichannel strategy is easier than ever before, with more SaaS businesses giving solutions to handle numerous channels more efficiently.
Another area where AI and big data play a role is in helping companies better understand customer behavior and customize at scale on an individual level.
16. Immersive Technologies & Augmented Reality (Ar)
Although virtual reality (VR) piques everyone’s interest with huge sci-fi concepts, marketers have found that augmented reality (AR) is more practical.
Consumer and enterprise AR worldwide head-worn sales will expand from $1.6 billion to over $18 billion, according to ARtillery’s projection report:
Similarly, mobile AR revenue for consumer and commercial apps will nearly quadruple from $6.8 billion to $26 billion by 2025, representing a nearly fourfold increase.
Although the focus is more on capturing images than augmented reality, Facebook’s long-awaited smart glasses have just been introduced, and it’s the start of what may be a game-changing initiative.
KEA, for example, has debuted its augmented reality app. Their IKEA Place app allows customers to “test drive” IKEA furniture by taking a photo of a space in their house using a smartphone camera (now only iOS 11.0.1). Users may move the furniture around to see how it appears from various perspectives:
17. Analytics That Are Predictive And Augmented
Predictive analytics is the activity of identifying trends and attempting to forecast the future using data mining, predictive modeling, and machine learning. It has gotten increasingly sophisticated and pervasive in various sectors as a result of its potential.
We may anticipate seeing an increase in the number of predictive analytics tools and apps, such as sophisticated lead scoring, customer segmentation, and personalization, in terms of digital marketing trends.
Amazon Assistant, for example, is a Chrome plugin from the retail behemoth that allows users to allow Amazon product suggestions to expand beyond the website to make customized offers while they are browsing elsewhere on the web:
Augmented Analytics, on the other hand, employs machine learning and Natural Language Processing (NLP) to automate data preparation and facilitate data sharing.
The distinction between predictive analytics and augmented reality is based on the technology used:
“Where predictive analytics uses machine learning to predict what will happen, augmented analytics uses machine intelligence to boost human intelligence with the why, so we can work faster and smarter on ever-larger datasets.”
According to Gartner, by the end of 2024, 75% of organizations will be employing AI for operational needs, resulting in a 5X increase in streaming data and analytics infrastructures.
While the concept of marketing to individuals based on their location is not new, we do anticipate a growth in the usage of geofencing — a sector that is predicted to expand to $2.4 billion by 2023 — in conjunction with the expansion of mobile use:
GEO-fencing enables real-time targeting depending on a user’s geographic location. A push notification, text message, or other kind of marketing contact is sent to a user when they enter or leave a target location, such as within a mile of a restaurant.
Reveal Mobile reports that restaurants and bars are the most popular retail locations for geofencing, followed by health and beauty, entertainment, grocery stores, and pet stores:
Furthermore, they discovered that geotargeted audiences perform better or the same as other targeting methods on average:
Waze is used by the American gas company 76 to designate their gas stations on a map around California. As vehicles approach, a logo appears on their map, directing them to a gas station and giving them entry into a contest if they fuel up. A 6.5 percent navigation rate to gasoline stations was achieved as a result of their “Tank 5” campaign:
GEO-fencing will become increasingly significant in the marketing strategy of businesses that seek to convert internet users into brick-and-mortar consumers.
19. Progressive Web Apps (Pwas)
Progressive Web Apps (PWAs) are webpages that behave like mobile apps but have functionality that is similar to that of a native app. It provides quick load times, push notifications, offline functionality, and more without being tied to Android or iOS. Besides, it also allow developers to create web applications that function similarly to mobile apps for any device.
The number of smartphone users is predicted to reach 7.5 billion by 2026:
Mobile is more important than ever in your digital strategy, with total page views on mobile rising by 57 percent year over year globally.
As a result, as the mobile revolution accelerates, PWAs will become increasingly common.
20. Blockchain Application
A blockchain is:
“A time-stamped series of immutable data records that are managed by a cluster of computers not owned by any single entity. Each of these blocks of data (i.e., block) is secured and bound to each other using cryptographic principles.” – Blockgeeks
A graphic illustration of how a blockchain operates is as follows:
Despite their initial focus on cryptocurrencies, blockchain technology and its applications have far-reaching implications outside the financial sphere.
Some major blockchain themes to watch in 2022, according to IBSintelligence’s Leandra Monteiro:
- For organizations in the business of constructing blockchain applications, BaaS (Blockchain-as-a-Service) refers to the establishment and maintenance of cloud-based networks by a third party.
- Verifiable Credentials & Self-Sovereign Identity (Universal Identity), which will allow us to store and maintain verifiable, globally resolvable, and privacy-preserving credentials from the security of our own devices, and reveal them to anybody, anywhere.
- Decentralized Finance (DeFi) refers to a transition away from traditional centralized financial systems like brokerages, exchanges, and banks in favor of smart contracts on blockchains.
- NFTs (Non-Fungible Tokens) is a cryptographically produced token that uses blockchain technology to link to a one-of-a-kind digital asset that cannot be duplicated.
21. Quantum Computing
Quantum computing is a revolutionary technology based on the quantum physics notion that subatomic particles may exist in several states at the same time. Here’s how ITSPmagazine compares it to traditional computing for clarity’s sake:
“Traditional computers store data in bits, which can exist in one of two states: one or zero. Quantum computers, however, use a new unit of measurement, a single atom known as a qubit (literally ‘quantum bit’), which greatly increases the computational power of a system.”
Imagine a massive library as another way to conceptualize quantum computing:
“While a classic computer would read every book in a library in a linear fashion, a quantum computer would read all the books simultaneously. Quantum computers are able to theoretically work on millions of computations at once.”
So, how can marketers make quantum computing work for them? Here’s what to anticipate:
- Mobile data coverage has improved.
- More human-like AI, such as Google AI, is working on quantum techniques to increase machine learning dramatically.
- Increased relevance of adverts, such as the use of quantum annealing to reach a bigger audience at a lower cost
22. Deep Learning And Big Data
The big data business will continue to expand at a rapid pace. According to Statista, by 2025, the total quantity of data used worldwide will have risen to almost 180 zettabytes.
They also predicted that by 2027, the big data market will be worth $103 billion, accounting for 45 percent of the software industry:
Big data is a two-edged sword that many digital marketers will find difficult to resist in the near future.
The following are some examples of how big data may be used by marketers:
- Low-cost KYC (Know Your Customer) procedures are being implemented.
- Business intelligence and web analytics solutions are being deployed.
- For enhanced customer experiences and acquisition, new personalization and targeting strategies are being used.
- To combat the loss of third-party cookies, data-driven attribution mechanisms (such as the one Google just revealed) are being used
23. Serp Position Zero
The highlighted snippet, which describes a page’s content in a search result, has been increasingly popular in recent years. A “position zero” page receives a featured snippet and appears before the first result:
According to Google:
“We display featured snippets when our systems determine this format will help people more easily discover what they’re seeking, both from the description about the page and when they click on the link to read the page itself. They’re especially helpful for those on mobile or searching by voice.”
The position zero on any website is the most desirable since it is the most likely to receive the most hits — occasionally a highlighted snippet takes up the whole space above the fold.
Featured snippets may provide a smooth user experience, but they pose a significant issue for search engine marketers.
For starters, highlighted snippets can fulfill a user’s search without requiring them to click. Yes, this means you may work hard to rank for a page, get position zero, and still receive no traffic.
Second, according to Google, there is no way to optimize a page for a featured snippet:
“Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request. Your feedback helps us improve our search algorithms and the quality of your search results.”
Because of the advent of position zero SERPs, search volume, intent, and organic competition are no longer the only factors that determine a keyword’s value. You must also determine whether or not a keyword has a highlighted snippet.
As Google’s ranking system incorporates more AI, we may expect a growing percentage of their results to be zero-rank-based.
24. Voice Commerce
The introduction of voice assistants has wreaked havoc on more than just the search engine industry. Consumers, it turns out, don’t just want to use them to do searches; they also prefer to use them to make purchases.
To see the potential of voice commerce, consider one facet of the consumer’s buying process: convenience. A consumer is unlikely to buy a 55″ TV using a voice assistant, but they are more likely to buy a little, low-cost item that is too inconvenient to find online.
According to Walker Sands, the most common purchases made with a voice-controlled device are “food and groceries” (21 percent), followed by “consumer packaged goods” (14 percent) (CPG)
- Walmart, which worked with Google to offer the Walmart Voice Order function, was one of the first companies to capitalize on this new trend. People with a Google Home may now say, “Hey Google, talk to Walmart,” choose the item they want, and put it in their shopping cart.
- AmazonFresh, which allows users to shop using any Alexa-enabled device, also incorporates voice commerce.
Here’s how voice commerce may help your e-commerce store:
- Consider your search technique to be a dialogue. As a searchable discussion with the consumer, create material using long-tail keywords.
- Concentrate on expected questions and appropriate keywords. For voice searches, utilize trigger words (such as who, why, when, how, where, should, could, does, etc.).
- You don’t have to use precise terms. Instead, think about the context of the customer’s questions and provide useful information that addresses the inquiry.
- To construct changeable groups of keywords and phrases, combine various terminologies. They should, of course, cover all pertinent information.
- Create enticing product descriptions that sound fantastic when spoken aloud. To coincide with ordinary speaking patterns, write naturally.
25. 5G Wireless Technology
In a society fascinated with mobility, the introduction of 5G technology, or the fifth generation of mobile technology, is likely one of the most important digital marketing trends of 2021. The upgrading ushers in a new era of digital communications, with implications for practically every industry.
T-Mobile touts the advantages of 5G speed for the budding augmented reality business, claiming that it might be crucial in the development of a virtual heads-up display. 5G Internet speeds can let bikers see danger from all sides, as shown in the image below:
From digital advertisers to normal users, 5G technology will undoubtedly change how we receive internet information. In addition, the technology is likely to power 100 times more linked devices in the future.
26. Green Marketing
Green marketing, often known as “eco-marketing” or “environmental marketing,” is the process of creating and promoting products based on their actual or perceived environmental sustainability.
Green marketing is just one facet of a larger push toward more environmentally friendly production processes, which includes:
- Recycled and/or recyclable materials are used.
- Utilization of renewable resources
- Reducing the amount of packing used
- To prevent being thrown away, the creation of repairable items is being pursued.
Green marketing may help your company reach new, younger consumers and provide it a competitive advantage over competitors. It may also promote your business’s image and increase brand loyalty.
According to a report by NielsenIQ:
- Consumers paid $128.5 billion on environmentally friendly fast-moving consumer goods (FMCG).
- 90% of Millennials said they would be prepared to pay more for items made with sustainable or environmentally friendly materials.
- Consumers in the United States said they would definitely or probably modify their consumption patterns to decrease their environmental effects.
The worldwide green technology and sustainability market is expected to reach $48.36 billion by 2027, according to Allied Market Research, with a CAGR of 24.3 percent from 2020 to 2027.
Here are some pointers to get you started:
- Green America, Green Business Certification Inc., and Green Seal are some of the certifications available.
- Use various marketing platforms to promote your green plan, such as blog postings, social media, and so on.
- Make green practices a part of your company’s culture.
- Encourage environmentally friendly projects and efforts.
27. First Party Cookies
The GDPR in the EU and the CCPA in California were both passed into law to control how businesses utilize their customers’ data. Since then, hundreds of the world’s top corporations have been fined excessive sums of money for violating customer privacy, including:
- Amazon — €746 million ($877 million)
- Google – €50 million ($56.6 million)
The new privacy regulations have far-reaching consequences that go beyond economics. Marketers are now confronted with the elimination of third-party cookies, which has long been their worst fear.
The new privacy regulations have far-reaching consequences that go beyond economics. Marketers are now confronted with the elimination of third-party cookies, which has long been their worst fear.
Marketers will be forced to be more conscious of the data they gather and how they utilize it as a result of first-party cookies. Although it’s unclear how much this shift will influence marketers in the future, here are some ideas you should start implementing now:
- To obtain data at every touchpoint while respecting the user’s consent, adopt an omnichannel marketing approach (see trend #15).
- Use a very visible, explicit, and individualized invitation.
- Present the first-cookie data collecting form/checkbox in a welcoming manner, as if it were a loyalty program invitation.
- For complete transparency, explain every data attribute you gather from your visitors, what it means, and how you utilize it.
- Allow your visitors to change their settings for data gathering and usage through your preference center.
28. Website Security
Website security is becoming more vital than ever, in the same breath as privacy.
In a matter of seconds, new visitors to your site will form an opinion about its security. They will not stay if they do not feel comfortable, which results in a decreased dwell time, which is a relatively new Google ranking criteria.
If consumers don’t feel comfortable on your website, you can observe a drop in ranks.
Furthermore, starting in 2021, websites must have secure sites as part of the Core Web Vitals upgrade. The very minimum for your site going forward is to enable the HTTPS protocol, which will show your users a small green padlock icon in the URL:
Moreover, showing a security mark or trust logo on your website might encourage your visitors to trust you:
29. Mobile Commerce
Before starting with, just tell me can you imagine your life without mobile and the internet? Even if it is yes…For many days?
We live in a world that is becoming increasingly mobile-centric. As a result, mobile devices will play a far greater part in the purchase cycle of consumers.
Amazon has announced Amazon Pay, its online payment processing solution, which reduces checkout friction to make mobile shopping more user-friendly:
This service also gives merchants easy access to millions of Prime members, which is why they’ve incorporated Amazon Pay as a payment option to boost sales.
Google has updated its Google Pay app for Android and iOS, which now offers bank and savings accounts from Citi and Stanford Federal Credit Union.
Here are a few pointers to assist you effectively surfing the new mobile commerce wave:
- Google also updated its Google Pay app for Android and iOS users, which now includes checking and savings accounts from Citi and Stanford Federal Credit Union.
- Make the call-to-action large enough to catch online buyers’ attention and easy to tap on with your finger.
- Customize the web experience for your target audience so they’ll want to come back.
- Remove any distractions from the checkout process so that consumers who are close to crossing the “finish line” may do so simply.
- Allow users to access several digital wallets while maintaining the security of your website.
30. The Creator Academy
We’re no longer in the era of big-budget TV shows. Some have even said that the “era of television” has come to an end. Consumers may now connect directly with independent content creators, such as those found on YouTube and specialty Substacks, in the era of creators.
Approximately 47% of the creators earn a living from their creations part-time, while 2 million earn a living full-time, according to SignalFire:
The desire to make a livelihood with a profession that is both meaningful and independent has fueled the creative economy. Consumers, on the other hand, want to connect with individuals to who they can relate.
With the advent of the Creator Economy, marketers will need to work with these self-employed content creators who have large followings.
Three tendencies we anticipate to observe in this respect are:
- Creators are migrating their most ardent followers away from social media and onto their websites, apps, and revenue platforms (such as Substack)
- Creators who develop their businesses, such as fitness YouTubers who launch their supplement brands
- Fans engage with individual content providers rather than TV conglomerates, giving creators more leverage in the media sector.
31. Live Streaming
Although video content is the future of social media, live streaming is the most popular method of video marketing. In reality:
- By 2027, the live-streaming market is expected to be worth $184.3 billion.
- Eighty percent of customers would rather watch a live video than read a blog.
- People spend 3X longer viewing live videos than watching pre-recorded videos, according to 63 percent of Millennials who watch live streaming material regularly.
Customers desire genuine, one-of-a-kind content that allows them to interact with the artist. They may get a closer look at the action by watching live streaming. As a result, an increasing number of businesses are using live video for commercial purposes.
Instagram recently expanded its live streaming capabilities with the introduction of Live Rooms, a feature that allows users to broadcast with up to three other people:
Furthermore, Instagram has introduced Badges, Shopping, and Live Fundraisers to allow users to show their support for their favorite creators.
YouTube also has a Live streaming service, and Facebook has a function called… Live (social media firms aren’t particularly inventive with their feature titles).
Both firms want more creators to use their platforms to build their audience and their businesses. Similarly, your company should think about leveraging one or both of these social media platforms to generate extremely compelling live streaming video content.
Twitch, an Amazon-owned live video streaming site, is deserving of its mention.
This platform has a daily active user base of over 30 million people. Since its inception in 2011, Twitch has concentrated nearly entirely on the gaming community (particularly, watching gamers play), although it has lately expanded to include other hobbies such as painting, cooking, and music.
Twitch has been used by businesses as part of an impact marketing campaign. Twitch influencers have a close relationship with their followings, similar to what can be observed on other platforms like YouTube and Instagram.
Twitch, on the other hand, has a strict regulation on exposure, as it does not allow sponsored links, which are an important element of a YouTube marketing plan. Twitch, therefore, does not provide material to its users; rather, consumers are informed when a creator uploads a new video or begins a live broadcast session.
Because of the close relationship that exists between artists and their fans, marketers will use Twitch as another marketing channel to promote their content and engage with new target audiences.
Twitch has mostly been used for gaming, but marketers are beginning to see it being used to advertise events, lectures, workshops, and interviews.
Twitch has expanded even quicker after the COVID-19 outbreak, as evidenced by the following metrics:
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33. Amazon Ads
You usually think of Facebook and Google when you think about internet advertisements. What about Amazon, for example?
Amazon’s “revenue contribution is already 2.4 times as large as Snap, Twitter, Roku, and Pinterest combined, and it’s expanding 1.7 times as fast,” according to the report.
Amazon is a fantastic destination for e-commerce firms looking to grow their reach since it has over 200 million Prime subscribers globally. Amazon doesn’t rely on third-party data to improve its targeting capabilities; it controls the information and allows you to utilize it for your benefit.
Furthermore, Amazon’s ad technology may target customers based on their intent to buy. A Google search for “best 4K TV” is an example of a wide and generic search; consumers might be seeking information, product comparisons, or anything else.
Users who are actively trying to buy a 4K TV are more likely to utilize the same search term on Amazon. Can you see how effective Amazon advertisements are now?
Amazon Advertising offers a wide range of ad offerings, with the following four being the most popular:
- Sponsored Brands: CPC-based self-serve advertising for brands that display in shopping results and include a bespoke headline, brand logo, and several goods.
- Sponsored Display: Ads that are created automatically based on relevant Amazon buying interests.
- Stores: Multi-page, free brand destinations that showcase a product selection and assist businesses in telling a story.
The immense potential of Amazon’s advertising platform is apparent, and it’s just going to get bigger in the coming years. As a result, you must seize the opportunity before it is too late.
People enjoy listening to podcasts, whether they are produced by people or businesses. According to one source, 80 percent of people will listen to the majority of a podcast episode.
And now that Google is presenting podcast episodes directly in its search results…
Furthermore, because “users are expected to interact with speech-enabled devices more often,” podcasters may “boost brand exposure and audience engagement with voice SEO strategies,” such as:
- For each podcast episode, select a keyword.
- Make a separate page for each episode.
- For each episode, write a 300-word blog article.
Podcasts, on the other hand, can be challenging for marketers because listeners aren’t always asked to take action, such as signing up for an email subscription. Marketers will digital marketing strategy in the next years, focusing on:
- Per episode, just one call to action is used.
- A summary of the main points of the episode
- Making it simple to listen to a podcast – that is, requiring no sign-up, download, or other hassles merely to listen to an episode.
35. Native Advertising
Is it surprising that consumers despise online advertisements? It shouldn’t be, given that 763.5 million individuals use ad blockers to avoid advertisements, forcing marketers to experiment with other acquisition methods.
Marketers have discovered native advertising among the various possibilities accessible, some of which we described here.
Native advertising is a sort of non-disruptive digital advertising in which the ad is integrated into the design of the web page on which it is displayed. Consumers often can’t tell the difference between native advertisements and the content in which they appear, hence the term “native”:
Native advertisements had an average CTR of 0.80 percent, compared to 0.09 percent for display ads, according to an AppNexus study: native ads have an 8.80x higher CTR than display ads:
According to ADYOULIKE, native advertising spending is predicted to rise 372 percent from $85.83 billion in 2020 to a total worldwide value of $402 billion by 2025:
36. IOT Advertising
Over the last decade, the “Internet of Things” (IoT) has generated a lot of buzzes. Let’s briefly define it to grasp its marketing potential:
The Internet of Things (IoT) is a network of objects that are connected and to the Internet, ranging from smart automobiles to home appliances to wearable technology. The linked devices in this network may concurrently acquire, communicate, and analyze the information as well as make actions.
By 2025, there are predicted to be more than 75 billion IoT devices on the planet, with $1.1 trillion in global spending.
Of course, this means that businesses and marketers want to utilize (or are already utilizing) this information for their marketing and advertising. Consider the following scenario:
- A Blue Label bottle from Johnnie Walker has electronic sensors that can detect if the bottle has been opened and where it is in the supply chain.
- Another beverage business, Malibu, takes it a step further by using their “connected” bottles as a digital touchpoint for unique content.
The possibilities for IoT advertising are only beginning to emerge, and they have the potential to disrupt the business in ways we can’t anticipate. The only issue that remains is privacy. Given the vast quantity of data collected by IoT devices, marketers will need to use it in ways that are both relevant and respectful of the privacy of users.
37. Inclusivity And Exclusivity
Inclusion and diversity are no longer just HR buzzwords. To improve relationships with consumers and promote a culture of good social change in 2022 and beyond, marketers must elevate diversity in all of its forms, represent the underprivileged or underrepresented, and eradicate long-standing cultural prejudices.
Companies must ensure that their messaging, pictures, voices, and beliefs reflect the whole spectrum of possible consumers and those who do not exclude anyone due to unconscious bias.
Adobe performed a survey of more than 2,000 U.S. customers in 2019 and discovered the following:
- Diversity in advertising was deemed essential by 61% of respondents.
- Brands that exhibit more diversity in their commercials are more likely to gain trust, according to 38% of respondents.
- 120 million Americans (out of a population of 332) do not see themselves depicted in advertisements.
According to a Nielsen study:
“With 43% of the 75 million Millennials in the U.S. identifying as African American, Hispanic, or Asian, if a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy.”
Brands may make their marketing more inclusive in a variety of ways, including:
- Take a long, hard look at how you portray a subject, such as a typical member of your target audience. Examine the phrases and terms you use to represent them in your marketing and content.
- Pay close attention to the words, symbols, and phrases you use to depict individuals and their issues.
- Before you publish a piece of material or an advertisement, ask yourself, “Does this reflect society?” Are we promoting a wide range of viewpoints?
38. Alternate Search Engines
According to StatCounter, Google accounts for over 92 percent of all search engine traffic, dwarfing its “closest” competitors, Bing and Baidu:
The following modifications are worth noticing, despite their minor nature: Google’s market share fell by about 1%, while every other search engine increased. The following are the figures from two years ago:
It’s difficult to see the world’s most powerful search engine going down in flames anytime soon.
DuckDuckGo, a privacy-focused search engine created in 2008 and popular among privacy-conscious users, has lately made headlines with its motto “the search engine that doesn’t track you” because “search engines don’t need to follow users to generate money.”
Megan Gray, general attorney and head of policy at DuckDuckGo, says the concept is profitable: “We earn a tonne of money.” I can’t tell you how much we make since we’re a privately held corporation. However, we are subject to the California Consumer Privacy Act (CCPA), which requires a minimum annual revenue of $25 million, which we much exceed.”
DuckDuckGo has discreetly expanded its privacy-first search engine, reaching 92 billion total searches with approximately 29 billion queries in 2021 alone:
Finally, marketers should think about their target demographic and where their brand’s material is most likely to be viewed. Keeping this in mind, optimize your content for multiple search engines.
Predictive analytics is the activity of identifying trends and attempting to forecast the future using data mining, predictive modeling, and machine learning. As a subset of Data analytics it is a specialized decision making tool to generate future predictions so that businesses can focus towards more positive and expected outcomes.
Jootoor Designs is prepared to assist you in increasing your website’s search traffic exponentially.
This concludes our detailed list of the 38 most essential internet marketing trends. Do not miss, there are still a lot more to talk about these digital advertising trends. Keep an eye on our next post where I will be discussing another topic that may assist your business strategies. Do not miss out!
Until our next blog…Adios Amigos!