Having a successful business is a dream that all entrepreneurs have. When you start with your business there are a lot of tasks that you take on hand and need to achieve within a time frame to make your business a success. One of the primary requirements is to give your business the identity that it deserves.
Having a logo for your business is a foremost requirement that you as an entrepreneur need. When you have your business card you need to ensure that your logo stands out to say what you as a brand offer. We recognize brands with their logos as eventually the logo becomes the identity of the brand and stands out even in a crowd of similar products.
Let us understand how crucial is it for your business to have a logo of its own
1. Gives Identity
The various brand logos that we recognize around us say it all. It gives the identity to a brand. It gives a visible anchor to your business in the online and offline market. In a crowd of brands in the market, your logo becomes the one thing that people will recognize or relate to the service and products that you offer.
2. Attracts attention
Many logos designs speak for themselves. They stand out in an array of products due to the attractive designs that they come in For eg the Apple logo in the mobile phone category. Though it is a known brand, in the initial days it did leave a mark due to its unique design and grabbed the attention of consumers.
3. Makes an impression
Having the right kind of logo can go a long way in making an impression. For eg the Mercedes logo. It is an illustration of a star. It speaks of the quality and the standard of the product while setting itself aside as a star provider.
4. Hard to forget
When you have a logo that stands out you can be sure that your customers are sure to remember you and look out for your brand. For eg the Rolling Stones logo that stands out with its distinct red lips with tongue sticking out. This is a logo that has been there for over 50 years and we can still identify it. It does not have to be loud in design or color. It can just be distinct in its shape or the way you ideate the brand with your logo.
5. Connects with what you offer
A logo cannot be absolutely random. It has to have a correlation with the brand or the idea behind the brand. It needs to tell its story on its own. Without the brand name showing, your logo should be capable of giving out the essence of the business that you bring in, the value that you offer. For eg Jaguar is a brand that stands for the quality it offers, the strength, and the mobility that it offers. The signifies the class it offers and remains true to the name.
The brand name that you zero in on may have a personal reason or may just be a part of your name, but the logo that you design has to reach out to the masses and be accepted as an identity for what you offer. Make sure that you have the right logo because it is what will be used as your symbol for your business and carry the promise of quality that offers.
Learn More:
- Why Logo Branding is Essential for a Business
- Types of Logos and the Way to Use Them
- Importance of Branding in Today’s Digital Age
- Top 84 Clever Logo Examples With Hidden Meaning
Give your Brand the Identity that it deserves
There are various logo patterns that you can choose from. From the petite conversion of your brand name to a logo like Dell to a more creative like Starbucks which does not even have the brand name included in it. If you are starting off as a new business then you need to look into developing an ideal logo that will tell your story and give you the identity in the market as you desire.
As you go about designing your office stationery including your digital signature and business cards you will need to have your logo on hand. Opt for a logo that brings in a meaning to what you are as a business. Put in the various flavors of the service that you offer and design the perfect logo.
Jootoor Designs in Bangalore is a leading logo designing agency that uses the very latest trend in logo designs to craft the very best logo for you. You can choose from an array of pre-designed templates or you could sit with our art directors and together design the logo that meets your desire. We have designed numerous logos for businesses across industries, each telling a story of its own and carving a niche for itself in the crowded market. Click Here to explore our designs, or call us at +91 91888 16888 to discuss further.
