It can be hard to stand out in a modern competitive environment. Every business needs to stay in sight and remain highly relevant. The right marketing automation solution can help you achieve the mission.
According to the statistics, 63% of marketers use CRM and marketing automation as well as affiliate marketing tools to enhance customer experience and interactions. Over half of them use these services for multiple mediums, including social media and email marketing. Today, we’ll tell you how those tools can take your business to the next level.
What Is Email Marketing Automation?
Generally speaking, it is the process of using specific services to send semi-automated messages to your audience. These messages depend on their interactions with your brand. For instance, your company can send personalized and relevant emails to your clients and prospects.
There can be millions of people in your client base, and marketing automation tools ensure they get relevant and personalized messages daily. Marketing automation tools can save time and resources by automating repetitive tasks, such as welcome emails, abandonment cart notifications, or receipts. Thus, the marketing team can focus on more strategic initiatives, like influencer campaigns or collaborations.
Precisely targeted emails lead to higher open and click-through rates. With email marketing automation platforms, you can segment your audience depending on their demographics, interests, purchase behavior, and more.
Ensure your business sends dynamic emails, showing clients’ names and other crucial details. That way, you can demonstrate your business cares about the customers.
Benefits of Marketing Automation for Businesses
With tailored multichannel marketing campaigns, your clients will receive more relevant, personalized, and timely emails, granting access to the following benefits:
- Improved engagement: Sending personalized and relevant emails will show customers your company cares about their needs.
- Increased revenue: Targeted messages with carefully tailored CTAs will increase engagement, leading to increased revenue. For instance, a cosmetics retailer can send abandonment cart emails with special discounts to win back customers.
- Improved brand awareness: Regular automated messages in creative marketing campaigns remind people about your brand. That way, you can still be present in the lives of users who don’t interact with you frequently. You can send newsletters, updates, or tips about using your services or products.
- Improved customer retention: If the customer hasn’t interacted with the brand for a while, you can launch a win-back campaign. You can give them personal discounts or special offers to make the deal even more lucrative to them.
On top of that, marketing automation solutions provide detailed insights into your campaigns. This information can help you improve your marketing strategies and optimize your ad campaigns for better results.
Drawbacks of Automated Marketing Campaigns
Every tool or technology has its drawbacks, and email marketing automation tools are no exception. These services can be complex even for experts, and it’s understandable.
Marketing automation systems allow you to adjust campaigns to the tiniest details. Initially, it may be hard to understand the service specifics. But once you comprehend them, it will unlock many opportunities for your business.
Take your time and learn how to use the chosen marketing automation tool. Otherwise, it may lead to a lack of personalization. If your email marketing strategy is generic and impersonal, it can alienate subscribers and damage your brand reputation.
Thus, you should automate campaigns wisely and start with a small budget to test how it works. Begin with generic tasks like welcoming or cart abandonment emails, gradually expanding the automation process into every aspect of email communication.
5 Tools for Email Online Marketing Campaigns
To save you time, we compiled a list of five services, judging by the user reviews, that deserve to be named the best marketing automation tools. To make our review unbiased, we gathered their main features and price range. You only have to choose which service suits your needs more.
It’s a powerful tool that helps you create your best email marketing campaigns. It has many features, including email segmentation, personalization, scheduling, etc. You can build customized yet automatic emails to ease your workflow.
Email tracking and analytics tools allow you to improve campaigns even while they are running. HubSpot Email Automation tool is integrated with the HubSpot CRM, allowing marketers to send targeted emails to leads and customers based on their interactions.
HubSpot Email Automation is a good option for businesses of all sizes. Still, it is especially well-suited for businesses looking for a powerful and easy-to-use email marketing automation tool.
It has multiple pricing options for small and big teams. Paid plans start from $20/month up to $4,440. At the same time, HubSpot offers a free version, allowing you to test most service features. It has limits like 1,000 static and 10 active lists in segmentation or 2,000 sent emails per calendar month. But in most cases, it would be enough to test the service and decide whether it is worth switching to a paid option.
It is relatively new (founded in 2016) and yet one of the most powerful affiliate marketing tools on the market. This versatile all-in-one marketing automation and affiliate marketing management tool helps you optimize your efforts, streamline processes, and make sure your efforts lead to launching the best marketing campaigns, bringing in high-intent leads.
On top of that, it allows tracking and analyzing user behavior and visualizing data from email, web, and call promotions — all to improve your direct marketing campaigns.
It offers three plans: Lite for $100/month, advanced Premium for $500/month, and custom Enterprise, allowing you to get exclusive features and customize them to your needs.
Mailchimp is a great option for your content marketing campaigns. With this service, you can send targeted and personalized emails to an audience of any size.
One of the distinctive Mailchimp features is effortless third-party tool integration with well-known services like Salesforce, Shopify, and WooCommerce. You can combine multiple services to build your perfect marketing tool affiliate program.
Mailchimp pricing depends on the subscriber’s amount. If you are a small business with less than 2,000 contacts and send emails occasionally, Essentials and Standard tools for $39.50/month and $60/month suit your needs.
If you own a middle-sized business, the pricing ranges from $200 to $600 per month. Mailchimp also offers customized pricing for enterprises and a free trial version for 500 contacts to test their tools and features.
Omnisend is a marketing automation tool that can help you automate communication across channels, including social media marketing campaigns and mobile marketing campaigns. Here, you can analyze and customize your messages to ensure they will be relevant to subscribers. Besides, Omnisend can help you make precise targeting a breeze and automate SMS marketing campaigns by setting accurate action triggers.
The final price depends on the number of subscribers. If you own a small or medium-sized business with a small audience of up to 3,000 users, the Standard plan will cost you $30-50 per month. Alternatively, you can opt for a Pro plan for $50-70 per month. For an enterprise with 100,000+ subscribers, the cost goes as high as $1000 per month.
Omnisend also has a free version where you can send emails to 250 contacts with 500 emails, 60 SMS, and 500 web pushes per month. It will be enough to test the fundamental features of this tool. Free pricing also suits those looking to learn about the benefits of marketing automation for multichannel marketing campaigns.
Adobe Marketo Engage
This marketing automation tool is quite popular in the marketing community. With Marketo Engage, you can create and schedule marketing campaigns driven by specific triggers.
It has lead nurturing software that can help you move your prospects and customers down the sales funnel. On top of that, it enables tracking and measuring online marketing campaigns in real-time and adjusting your strategy on the go.
While this marketing automation service offers four packages, it provides no detailed information on pricing. It all depends on your needs. The good news is that each package includes a variety of features from API calls to audience segmentation and targeting to cross-channel nurturing to paid media targeting — all you need to run various types of marketing campaigns, including email and social media marketing campaigns, and foster business growth.
Marketing Automation: The Essential Part Of Modern Workflow
There are many types of marketing campaigns, but they all have one thing in common: metrics that need improvement. Marketing automation does precisely that and even more by streamlining processes and putting data to work.
Apart from helping you overcome oh-so-common challenges and simplifying the exchange of data, marketing automation tools can help you automate responses, offer seamless experiences, and be specific about what your customers see and how they interact with your brand. If you’re looking to streamline campaigns, generate high-intent leads, and keep your customers engaged throughout their journey, marketing automation tools are exactly what you need to make strategic and educated decisions.
Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, streamline campaigns, and measure the effectiveness of marketing efforts.
Marketing automation tools help save time, increase efficiency, and deliver personalized experiences to your audience. They can also improve lead nurturing, lead scoring, and overall campaign management.
Look for features such as email marketing automation, lead management, CRM integration, analytics, lead scoring, and the ability to create automated workflows.
Yes, many marketing automation tools cater to small businesses with scalable plans. Consider your specific needs and budget when choosing a tool.
Marketing automation can help you deliver targeted and personalized content, nurture leads through the sales funnel, track campaign performance, and ultimately improve your return on investment (ROI).
The user-friendliness of marketing automation tools varies. It’s recommended to choose a tool with an intuitive interface and adequate support to ensure a smooth experience.