Google’s 200+ Ranking Factors: The Complete List (2023)

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google Ranking Factors
  • Domain Factors
  • Page-Level Factors
  • Site-Level Factors
  • Backlink Factors
  • User Interaction
  • Special Google Algorithm Rules
  • Brand Signals
  • On-Site Webspam Factors
  • Off-Site Webspam Factors

Domain Factors

DOMAIN FACTORS
  1. Domain Age
  2. Keyword Appears in Top Level Domain
  3. Domain registration length
  4. Keyword in Subdomain
  5. Domain History
  6. Exact Match Domain
  7. Public vs. Private WhoIs
  8. Penalized WhoIs Owner
  9. Country TLD extension

Page-Level Factors

PAGE-LEVEL FACTORS
  1. Keyword in Title Tag
  2. Title Tag Starts with Keyword
  3. Keyword in Description Tag
  4. Keyword Appears in H1 Tag
  5. TF-IDF
  6. Content-Length
  7. Table of Contents
  8. Latent Semantic Indexing Keywords in Content (LSI)
  9. LSI Keywords in Title and Description Tags
  10. Page Covers Topic In-Depth
  11. Page Loading Speed via HTML
  12. Use of AMP
  13. Entity Match
  14. Google Hummingbird
  15. Duplicate Content
  16. Rel=Canonical
  17. Image Optimization
  18. Content Recency
  19. Magnitude of Content Updates
  20. Historical Page Updates
  21. Keyword Prominence
  22. Keyword in H2, H3 Tags
  23. Outbound Link Quality
  24. Outbound Link Theme
  25. Grammar and Spelling
  26. Syndicated Content
  27. Mobile-Friendly Update
  28. Mobile Usability
  29. Hidden Content on Mobile
  30. Helpful “Supplementary Content”
  31. Content Hidden Behind Tabs
  32. Number of Outbound Links
  33. Multimedia
  34. Number of Internal Links Pointing to Page
  35. Quality of Internal Links Pointing to Page
  36. Broken Links
  37. Reading Level
  38. Affiliate Links
  39. HTML errors/W3C validation
  40. Domain Authority
  41. Page’s PageRank
  42. URL Length
  43. URL Path
  44. Human Editors
  45. Page Category
  46. Keyword in URL
  47. URL String
  48. References and Sources
  49. Bullets and Numbered Lists
  50. Priority of Page in Sitemap
  51. Too Many Outbound Links
  52. UX Signals From Other Keywords Page Ranks For
  53. Page Age
  54. User Friendly Layout
  55. Parked Domains
  56. Useful Content

Site-Level Factors

SITE-LEVEL FACTORS
  1. Content Provides Value and Unique Insights
  2. Contact Us Page
  3. Domain Trust/TrustRank
  4. Site Architecture
  5. Site Updates
  6. Presence of Sitemap
  7. Site Uptime
  8. Server Location
  9. SSL Certificate
  10. E-A-T
  11. Duplicate Meta Information On-Site
  12. Breadcrumb Navigation
  13. Mobile Optimized
  14. YouTube
  15. Site Usability
  16. Use of Google Analytics and Google Search Console
  17. User reviews/Site reputation
  18. Core Web Vitals

Backlink Factors

BACKLINK FACTORS
  1. Linking Domain Age
  2. # of Linking Root Domains
  3. # of Links from Separate C-Class IPs
  4. # of Linking Pages
  5. Backlink Anchor Text
  6. Alt Tag (for Image Links)
  7. Links from .edu or .gov Domains
  8. Authority of Linking Page
  9. Authority of Linking Domain
  10. Links From Competitors
  11. Links from “Expected” Websites
  12. Links from Bad Neighborhoods
  13. Guest Posts
  14. Links From Ads
  15. Homepage Authority
  16. Nofollow Links
  17. Diversity of Link Types
  18. “Sponsored” or “UGC” Tags
  19. Contextual Links
  20. Excessive 301 Redirects to Page
  21. Internal Link Anchor Text
  22. Link Title Attribution
  23. Country TLD of Referring Domain
  24. Link Location In Content
  25. Link Location on Page
  26. Linking Domain Relevancy
  27. Page-Level Relevancy
  28. Keyword in Title
  29. Positive Link Velocity
  30. Negative Link Velocity
  31. Links from “Hub” Pages
  32. Link from Authority Sites
  33. Linked to as Wikipedia Source
  34. Co-Occurrences
  35. Backlink Age
  36. Links from Real Sites vs. “Splogs”
  37. Natural Link Profile
  38. Reciprocal Links
  39. User Generated Content Links
  40. Links from 301
  41. Schema.org Usage
  42. TrustRank of Linking Site
  43. Number of Outbound Links on Page
  44. Forum Links
  45. Word Count of Linking Content
  46. Quality of Linking Content
  47. Sitewide Links

User Interaction

USER INTERACTION
  1. RankBrain
  2. Organic Click Through Rate for a Keyword
  3. Organic CTR for All Keywords
  4. Bounce Rate
  5. Direct Traffic
  6. Repeat Traffic
  7. Pogosticking
  8. Blocked Sites
  9. Chrome Bookmarks
  10. Number of Comments
  11. Dwell Time
  12. Query Deserves Freshness
  13. Query Deserves Diversity
  14. User Browsing History
  15. User Search History
  16. Featured Snippets
  17. Geo Targeting
  18. Safe Search
  19. “YMYL” Keywords
  20. Domain Diversity
  21. Transactional Searches
  22. Local Searches
  23. Top Stories box
  24. Big Brand Preference
  25. Shopping Results
  26. Image Results
  27. Easter Egg Results
  28. Single Site Results for Brands
  29. Payday Loans Update

Brand Signals

BRAND SIGNALS
  1. Branded Searches
  2. Brand + Keyword Searches
  3. Site Has Facebook Page and Likes
  4. Site has Twitter Profile with Followers
  5. Known Authorship
  6. Legitimacy of Social Media Accounts
  7. Brand Mentions on Top Stories
  8. Unlinked Brand Mentions
  9. Brick and Mortar Location

On-Site Webspam Factors

ON-SITE WEBSPAM FACTORS
  1. Panda Penalty
  2. Links to Bad Neighborhoods
  3. Redirects
  4. Popups or “Distracting Ads”
  5. Interstitial Popups
  6. Site Over-Optimization
  7. Gibberish Content
  8. Doorway Pages
  9. Ads Above the Fold
  10. Hiding Affiliate Links
  11. Fred
  12. Affiliate Sites
  13. Autogenerated Content
  14. Excess PageRank Sculpting
  15. IP Address Flagged as Spam
  16. Meta Tag Spamming

Off-Site Webspam Factors

OFF-SITE WEBSPAM FACTORS
  1. Unnatural Influx of Links
  2. Penguin Penalty
  3. Link Profile with High % of Low Quality Links
  4. Links From Unrelated Websites
  5. Unnatural Links Warning
  6. Low-Quality Directory Links
  7. Widget Links
  8. “Poison” Anchor Text
  9. Unnatural Link Spike
  10. Links From Article Directories and Press Releases
  11. Manual Actions
  12. Selling Links
  13. Google Sandbox
  14. Google Dance
  15. Disavow Tool
  16. Reconsideration Request
  17. Temporary Link Schemes

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