Is Guest Posting Still Relevant for SEO in 2024?

Guest blogging has been the go-to tactic for marketers and SEO specialists for several years now. It doesn’t only help you improve their search rankings and promote your blog but also gives you an opportunity to bring your link-building to a new level. But despite the widespread popularity of this technique, some are still hesitant to use it today. One of the reasons for this is the fact that many people have been parroting the words of former Google engineer Matt Cutts and asserting that guest blogging for SEO is no longer relevant. But is this really the case?

In this blog, we will do a deep dive into this issue and answer the question once and for all. Besides, we’ll share the best methods for finding guest blogging opportunities and get into detail on how you should approach the use of a guest posting service.

Statistics You Have to Know: Are Blogs Still Relevant?

If you are new to the SEO and digital marketing scene, it’s normal to wonder if blogging is even still a thing in 2023. Some argue that most people now watch videos and listen to podcasts, and fewer individuals bother to read anything longer than an X (formerly Twitter) thread. But what does the evidence say? Here are some stats that prove otherwise:

  • The blogging industry makes up a third of the entire internet. So clearly, it is not slowing down anytime soon.
  • More than 409 million people visit WordPress sites daily (and that’s just one platform!).
  • Up to 77% of people who come online are blog readers, and those in the US will read blogs over emails 3x more than others.
  • Digital businesses that blog see 2x email traffic boost than those that don’t.
  • 76% of marketers leverage content for lead generation and use blogs to distribute content.
  • 71% of B2B marketers say content marketing (which is a core part of blogging) is crucial to their organizational processes.
  • 61% of people in the US have purchased a product or service after reading a blog.
  • More than half of bloggers, up to 60%, write 1-5 guest posts each month.
  • It can cost about $77.80 on average to publish a paid guest post.

So what’s the verdict – are blogs still relevant? The answer is a resounding yes. Maybe you have a different take on this, but the statistics are probably the most reliable and representative data of all. The secret is to blog strategically so you can achieve the best results. For example, many digital marketers opt to use a credible guest blogging service that lets them get a $15 bonus to slash the costs of paid guest postings. They get to save money while increasing their traffic and sales rates.

How to Find Guest Blog Posting Opportunities

Searching for the best guest blogging opportunities can feel a lot like trying to find a needle in a haystack. Still, it is one of the most powerful marketing strategies for all industries, including for SaaS companies, especially when you know how to leverage effective link building tactics. Here are some tips to help you get started right away.

#1 Supercharge Your Google and Social Media Search Skills

Google searches and social media can be prime guest blog posting finders if you know how to use them. You should try adding quotation marks around your target keywords in Google search + “guest post” or “write for us,” “submit guest posts,” or “guest post guidelines.” This will help you dig out exact matches of sites in your niche that are open to guest blog posting opportunities. You can do the exact same thing on social media to see if anything tangible pops up. Chances are that you will be able to stumble onto new chances you didn’t even think of.

#2 Take a Sneak Peek at Your Competitors’ Backlinks Profiles

This is one way to find guest blog posting opportunities without too much hassle, especially if you already have access to SEO tools like Semrush, Ahrefs, etc. You can use these tools or any of your preferred alternatives to discover the sites that are linking to your competitors. You want to carefully check these sites’ DA and see that they match the standards you need, then reach out to them, offering them better content in exchange for a link to your own site. Done correctly, this can be a good way to boost your search rankings, improve visibility, and even outrank your competitors.

#3 Ask Your Friends for Contacts in The Industry

Uncovering a good guest blog posting opportunity can be a testament to your networking skills and abilities. This is why it is important to be open to the exchange of ideas and collaboration with relevant bloggers in your niche. This helps to increase your audience reach. This exposure, in turn, results in new customers and better guest blogging leads. Also, your networks can recommend you to other viable site owners who will be open to publishing content from you.

What Is a Guest Posting Service, and How to Find a Credible One?

Guest posting can be a time-consuming affair that sucks up resources and energy, and there is really no guarantee that you will be getting exactly what you hoped for. Naturally, several services have sprung up to help digital marketers and business owners with this task. They help people find authoritative sites within the required niche, create the content, and get it published with a link back to their own site. This kind of setup is called a guest posting service.

Yet, there are so many guest blogging service providers that use unethical practices that can cause more harm than good. Some of these can even result in your site being penalized or blacklisted. So, how do you know which one is credible? Here are some signs to look for:

  • The link-building practices. When doing guest blogging for SEO, you should only use white-hat link-building tactics, as this is the only safe way to build natural backlinks that are Google-compliant. Be sure to verify if that’s what your guest posting agency/service does. If they rely on spammy methods that promise quick results, they might end up causing a lot of damage to your web page.
  • Check the reviews. I know, I know – this one is too obvious to mention. But do you always check the reviews for every service you use? Here you go. The thing is that even if the service looks legit, but it has a 1-star rating on Trustpilot, do you really want to get into business with them? Probably not. So, checking the experiences of others might be your life-saver in this case.

Benefits of guest posting for SEO

  • Increases website traffic
  • Builds backlinks
  • Improves domain authority
  • Establishes you as an expert
  • Increases brand awareness
  • Expands your network
  • Improves social media engagement
  • Boosts conversions

Conclusion

Guest posting remains a potent force in the SEO realm. When done strategically and authentically, it establishes authority, builds credibility, and amplifies online presence. Embrace platforms like Jootoor Designs for enhanced visibility and audience targeting.

FAQs About Guest Posting:

Absolutely. Guest posting remains a valuable SEO strategy when approached strategically and focusing on quality content and relevant platforms.

Research and identify platforms within your niche and target audience. Quality over quantity is crucial in selecting platforms.

Referral traffic, engagement rates, and domain authority are key metrics to gauge the effectiveness of guest posting efforts.

Yes, pitfalls include posting on irrelevant platforms, over-optimized anchor texts, and low-quality content. Staying authentic and relevant mitigates these risks.

Guest posting continues to evolve alongside search engine algorithms. Its future prospects remain promising as it adapts to new digital landscapes and user behaviors.

Crafting engaging and informative guest posts while leveraging platforms like Jootoor Designs can significantly impact SEO strategies. Guest posting isn’t just about links; it’s about building relationships and establishing authority in your field.

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