For backlinks, quality always comes into priority compared to quantity. But, if you see, most websites fall filthy due to the Spammy link-building practices. But, here’s a question, how can you identify whether you have Spammy links and what to do to combat them?
Many websites have collected some instances of Spammy backlinks. You can see some solutions with the constantly evolving history of SEO. So, you can see some SEO agencies like Go Up are helping the affected website owners by untangling the messes made by the blackhat practitioners and spam link-building persons.
In 2012, a Search engine like Google had introduced a penguin algorithm update to reduce the spam links and punish them for doing such illegal tactics.
What Are Spammy Links?
You may have already heard of spam filters, but did you know that spam filters can adversely affect the performance of your website? Google and other search engines use spam filters configured to catch websites with spam text and links.
Imagine if you have a blog or a website that promotes many affiliate products, all of a sudden, you are penalized because you used a link that was spam. It will definitely impact your ranking on search engines and make it more difficult for you to generate traffic or visitors. Now, if you are an affiliate marketer, you do not need this problem because there are ways to avoid being penalized by Google.
There are two types of spam filters in the Google webmaster tools; the “no-follow” and the “follow” links. The no-follow links will only send your link to the first page of Google when you are performing a search. On the other hand, the “follow” links will send your link to every page where a keyword or a phrase is searched.
It will indeed generate more traffic for your site because most people use search engines to look for something when they are on the Internet. Therefore, you can be assured that you will rank higher for the keywords you are targeting.
Fortunately, you have options to get rid of spam links in SEO. One option is to disable the ‘Prefer No Follow’ attribute for your link. To do this, you will have to go to the ‘manage browsers’ section and find the ‘policy’ or the ‘aid’ tab. Select the “none” option so that you are not burdened with all the Spammy links anymore.
If you want to increase your click-through rate or your conversion rate, you have to promote your website as often as possible. You can also use pay-per-click advertising, or you can work on networking and article marketing so that you will become popular and you will attract lots of traffic to your site.
How to identify spam links?
One of the most asked questions in today’s online world is how an SEO analyst can find out how to get rid of spam links on the Internet? Spam links are like the silent killers of your business, and they can destroy your ranking in search engines. Your ranking means survival in the Internet Marketing world. It is essential that you improve the ranking of your website to increase your traffic and improve your profitability. To achieve this, you need to hold effective strategies that will help you identify these spam links.
Conducting Manual Research
There are two methods that search engine optimization experts use to find spam links. The first method is to conduct manual research. To carry out the research, you need to know the URL of the website that you are trying to monitor. It is because search engines do not allow you to access their databases. It is therefore essential that you either know the URL or get the name of the website owner.
Using Advanced Tools And Techniques
The second way an SEO analyst can find out how to get rid of spam links is to use advanced tools and techniques. Some of these tools include the Google Toolbar, Google Website Inspector, and the Advanced Link Analyzer. All these tools and more can be accessed through the Google website and these tools find out all kinds of information regarding links that appear on the pages of your website.
By Using Google PageRank Checker And The Google Analytics Tracking Tools
Other tools that can help you find out how many links you have on your site include the Google PageRank Checker and the Google Analytics Tracking Tools. These two find out the internal linking structure of your website and the links of other sites on your domain. The PageRank Checker tool can show you the PageRank level of links found on your site, and it can also show you the PageRank level of the most popular pages linking to your site.
With The Advanced Link Analyzer
The Advanced Link Analyzer analyzes the relationship between domains and links from other domains, and it then breaks down the links found on your site by domain. The last tool, the Website Inspector, displays information about your website’s content, and it helps you analyze the textual and graphical content of your site. The Analytics tracking tool monitors the amount of time that your visitors spend on your page, how they navigate your pages, and the number of times your site is clicked.
Using Effective Link Analysis Services
The final step in answering how an SEO analyst can find out how to get rid of spam links is to use effective link analysis services. Many SEO companies offer these services. However, it is vital to ensure that the service chosen to provide link analysis is reputable and reliable. You can find out which companies are reputable by reading reviews of other customers. Alternatively, you can ask your SEO consultant to recommend a reliable link analysis firm.
What to do them?
How SEO team helps in removing the spam links? When running a search engine optimization campaign, it becomes your responsibility to ensure that your site is well-optimized and is a good engine ranking for particular keywords. You can achieve this in various ways like regular link building, article marketing, directory submission, and many more. With the help of an effective linking tool, the SEO team can easily remove the spam links.
The latest SEO tools help in building link popularity to your site in less time than expected. They can identify spam websites faster than you can, and it helps them to remove the links faster and more effectively. If you are looking for a way to improve your website rankings, you need to take proper actions to remove the spam from your site. If you ignore these links and do not provide any valuable content on your site, you may never be able to regain the lost rankings.
If your SEO team finds out that spammers use your links, they can immediately remove these links and block any further usage. But, the best thing to do is to provide quality content on your site so that the search engines can quickly identify your site in the results. By doing so, you can quickly regain the lost rankings and make your site highly useful for visitors.