Popups may polarise attitudes, but one thing is certain: they work. Exit-intent popups, in a nutshell, convert.
EXIT INTENT POP-UP
Immediate website popups, which display practically as soon as you arrive on a page, convert at a rate of roughly 1.9 percent. The exit-intent popup, on the other hand, converts at a rate of 8%, which is more than four times higher!
Smart website owners have used pop-ups to keep visitors from leaving their pages by capturing their interest and funneling them into marketing funnels. Even media organizations that you read on a regular basis do not provide free material. They get paid for the advertisements they show.
Exit-intent popups are one of the most successful techniques to generate leads. Let us learn how as we proceed?
What’s an Exit-Intent pop-up?
The tracking of your users’ mouse movements triggers an exit-intent popup. It displays at a vital moment on the page where your user decides to leave without doing the desired activity.
An attractive visual exit intent popup offering a discount or a freebie may generally keep a potential buyer from departing a website. It can, at the absolute least, persuade consumers to share their information with you in exchange for a downloadable product.
This allows your marketing team to utilize the information to re-target these individuals across many channels.
Exit-intent popups, furthermore, give your users the impression that someone is truly listening to their inner thoughts and providing answers. It is an enriching (and sometimes personal) experience for them, which leads to a favorable interaction with your business.
This is especially true in the case of online buying, where making the customer experience dynamic with engaging exit popup benefits both the user and the website owner.
You may use these exit intent popups as a targeted marketing exercise to achieve your objectives, such as getting people to subscribe to your newsletters and emails or buying a product that was put on their wish list.
Do exit-intent popups actually boost conversion rates?
The answer is an unequivocal YES.
If you don’t grab the initial connection with the prospect, a prospective conversion won’t turn into sales.
Sales won’t happen if a potential buyer isn’t convinced or interested in the product/item/asset you’re selling.
They’ll soon identify you, and they’ll become your clients and, eventually, brand evangelists.
Exit-intent popups are the magic wand that can turn the tables for your marketing success when used as part of a conversion optimization plan. It’s critical that your web pages utilize the language and convey the messages that your target audience desires.
When designed from a customer’s perspective, an exit-intent popup performs an excellent job at this. Exit intent popups have become the go-to marketing tactic for e-commerce websites as online buying increases in 2022.
They have every motivation to do so since it keeps customers in the store longer. The more time people spend at an e-store, the more likely they are to make a purchase.
The most effective exit-intent pop-ups operate around the psychology of the target users, asking critical questions or providing enticing resources that prevent the visitor from abandoning you without taking action.
Best Practices To Implement Exit-Intent Popups
Combine this technology with additional targeting options available in your popup builder to make your exit-intent messages relevant, tailored, and unobtrusive.
Let’s have a look at seven different approaches.
1. Convert Expired Visitors into Subscribers
It’s nothing new to ask for an email address when someone is ready to leave your website.
Instead of showing the identical email popup to everyone, I recommend adding extra information to your email popups to make them more relevant to the departing visitor.
Using page-level targeting for your exit popups is one method to do this.
If a visitor is going to leave one of your product pages, they’re probably interested in your store but not sure about the fit, quality, or pricing of that product.
You’ll annoy fewer visitors and get more subscribers who are eager to hear about your offerings if you use this form of exit intent popup.
Always prioritize quality above quantity.
2. Exit intent is most commonly used in cart abandonment popups.
However, just covering the exits does not guarantee that users will stop leaving your site. The offer, design, and language of your website popup all play a part in convincing customers to remain.
If you already have a welcome discount on your site, the exit-intent position is a wonderful spot to remind them about it. You might, for example, have a site-wide welcome slide-in that looks something like this:
You’ll obtain more leads for your email list that you would have lost otherwise. You’ll also provide visitors an incentive to remain and place an order.
What if you don’t have any offers on your site right now? That brings me to the second point I’d want to make.
3. Provide discounts at least to Some Visitors
I entirely understand if you don’t want to offer discounts to returning customers. Discount codes may eat into your profit margins and lower the perceived value of your items.
Whatever your reward is (a free product, free delivery, or a tiny discount), we recommend just giving it to a small percentage of your visitors.
But not just any chunk. Warm leads, or serious shoppers, should be enticed to finish their purchase.
4. Remind the audience with the benefits you offer
So far, I’ve taken it for granted that you’re prepared to spend money in order to generate money. To put it another way, you’re willing to sacrifice a little portion of your income in order to encourage more people to stay on your site and shop.
But what if you aren’t?
The good news is that you don’t have to give anything more to get people to return. Exit-intent popups can be used to notify customers of what they’re about to miss out on.
Do you offer a robust return policy, a money-back guarantee, unrivaled product quality, or quick shipping? Remind guests of the additional advantages of purchasing at your establishment.
In this form of exit-intents, three basic bullets frequently work wonders:
- 30 Day Return Policy
- Full Refund
5. Make Alternative Product Recommendations
There are a plethora of reasons why a visitor can abandon their basket or leave a product page without taking action.
You’re already preventing cart abandonment if you provide smooth website navigation, use trust badges, and provide several payment choices.
However, it’s not always your website that’s producing problems. Perhaps that particular product isn’t suitable for the visitor, or the price is more than anticipated.
Let me use an example to demonstrate.
Let’s say a visitor is looking at bags and then decides to depart. You could either:
(a) Give them a discount (or)
(b) Point them in the direction of what’s currently on sale.
You can divert abandoning visitors’ attention to your bestsellers and encourage them to remain shopping with a product recommendation popup that appears on exit-intent. This is an example:
6. Deal with Common Buying Refusals
When someone sees your web page and instantly decides to leave because you’re not a good match, it’s not the same as when they add things to their basket and then decide to leave.
There’s certainly something preventing them from making an order in the second case. You may address and fix this critical issue with an exit-intent prompt before visitors depart for good.
If you’re offering subscriptions, high-priced products, or items with a longer buying cycle, a basic contact form that appears at the proper moment is ideal:
While this type of popup windows comes in handy at the correct moment, it does need that you be prepared to answer queries. It also doesn’t deal with the concerns straight immediately.
7. Collect feedback from visitors
It’s a fact that no matter how many initiatives you do, you won’t be able to convert all of your abandoned visitors into purchasers. However, you can at least make the best of the circumstance.
If you have high bounce rates on certain pages or higher than normal cart abandonment rates, there’s a no better approach to figure out why than to question those who are leaving your site.
Didn’t they have faith in your website? They couldn’t seem to locate what they were looking for. Or did they just want to check on the progress of their order or see whether you had a certain item in stock?
It only requires a simple survey exit intent popup with radio options, like this, to inquire how you might enhance your store:
You may go back to my previous point and better address those issues in your future exit popups after you know the primary reasons why users leave your site.
In less than 7 seconds, you’ll have captured the user.
It’s a difficult task to attract any user in less than seven seconds.
When surveys were done, it was discovered that just 22% of business owners were able to achieve good conversion rates.
Even the greatest in-house produced window popups don’t always function. That is why working with the best exit-intent popup providers is essential.
What counts in the end is:
- Creating the appropriate exit popup triggers.
- Investing in the greatest pop-up software.
- Understanding the customer’s online shopping journey.
- The amount of money they spend and on which things can be surveyed in order to display the most relevant message in the pop-up.
- The correct material should draw in new visitors.
Exit Intent Popup Examples
Many websites are implementing intriguing forms of pop-ups that can keep consumers captivated by the site thanks to clever features.
One of the most recent entries to this league of one-of-a-kind exit-intent popups is the Popup wheel.
The gamification of exit intent popups adds to their attractiveness and encourages visitors to stay longer in your establishment.
Let’s take a look at some of the most intriguing exit-intent pop-ups we found during our fast search:
If your website is built on a content management system (CMS), such as WordPress, you have a lot of options for creating the ideal exit-intent pop-up.
Example- 1: Exit-Intent Popups For Word Press
With a stunning design, this is an exit-intent pop-up for registration action. If you have a WordPress website, you can use one of the tools described in the following section to reproduce this WordPress pop-up window design.
Example 2: Lead Capture Pop-Ups
You may connect with the correct audience that is seeking the services you offer by using the lead-generating popup.
A good lead-generating popup, like the one shown above, will include an enticing downloading asset that can be unlocked by filling out the blanks.
These are some of the best exit intent popup examples to follow if you want to increase conversions.
Example 3: Exit-Intent Pop-Up Of A Shopify Site
On a Shopify site, this is one of the good exit-intent pop-ups we found. It’s pretty appealing because people value free shipping and typically don’t want to spend any more money than what’s currently advertised on the website.
One of the most common causes for cart abandonment is the lack of free delivery. This website popup example is perfect since it gives the impression that the free shipping offer was earned rather than given away for free.
This method may be used by e-commerce companies that sell food and fast-moving consumer goods. The design is straightforward, and the communication is likewise straightforward.
Example 4: Exit-Intent Survey Popups
The example below depicts an exit-intent survey popup.
It is mostly used to gather data insights from people. This is sometimes commonly utilized inside eCommerce systems to understand the buyer’s experience.
With polls and survey-based exit-intent popups, you can find genuine, authentic, and engaging subscribers.
Look at another example to see if your company can use anything similar to help your web marketing effort.
Example 5: Exit-Intent Popups For Magento Websites
It’s difficult to entice a consumer. This Magento-based site’s exit intent pop-up, on the other hand, meets the business’s buyer intention criterion.
The pop-up captures the user’s day by asking for an email address, which marketers can utilize in the future. By offering a discount, you entice the consumer to share their information without reluctance.
When clients are out shopping for the holidays, this is a great example of a pop-up advertisement. This is a legitimate offer that adheres to industry best standards.
Popular Exit-Intent Providers
HubSpot is regarded as a pioneer in the field of conversion rate optimization software. Their Exit Intent Popup contains practically all of the functionality you’re searching for; however, HubSpot’s tools are only popular with a select group of companies due to their high prices.
One of the most extensively used solutions for enabling exit-intent popups is OptinMonster. It comes with a slew of extra functions and is a go-to tool for marketers looking to collect emails, offer deals, and persuade customers to continue the checkout process. The best part of OptinMonster is that it smoothly works on both desktop and mobile devices.
Using an exit-intent popup on your website to develop your contact list and increase sales and income is a highly successful strategy. They have the added benefit of being able to be utilized in conjunction with other popups, snagging some of the visitors who had previously disregarded your other sign-up forms.
You’ve now learned how to utilize exit intent popups in a range of contexts, as well as a number of tactics for making your popups more successful and some of the finest tools for creating popups.
Use an eye-catching design that matches your brand and focus your popup’s offer to a specific audience wherever feasible. The language of your popup, especially the CTA, should be relevant, short, and make your offer appear too good to pass up.
To make your writing more appealing, use mental triggers like urgency and scarcity. And, especially while deciding on your popup’s offer, keep your visitors’ interests and wants in mind.
What type of exit-intent popup are you looking for company? Have any ideas of implementing soon? Want to know more about what impact does they have on the conversion rates of your online store?
Then just contact us on 9188816888, we will make the branding and marketing process a smoother experience for you. Jootoor Designs, a reliable digital agency you can trust.