When it comes to choosing a reputable company to manage your SEO, there is both a correct way and a wrong way to go about the hiring process.
Due to the lack of awareness of what SEO is, and how it works, the industry is replete with fly by night SEO freelancers and dubious digital marketing companies that say themselves as an expert SEO company while in reality, they are not.
And that is why many brands started working with the wrong SEO companies. The key is to select an SEO agency that will deliver tangible results that directly influence your business’s revenue, sales & profitability.
Below is a guide to finding and selecting a reliable SEO company, including what you should be looking for, what to avoid questions to ask, and standards to set from the get-go.
Success Rate of Associated Clients
Do never believe in case studies presented to you. It is better to look at real data to understand whether the company you are evaluating is actually capable of delivering. You can ask the SEO agency to show you the Google Search Console access of its clients. It will give you the exact points that you could use to evaluate.
Check their Keyword Selection
When you in discussion with any SEO company ask them after their presentation to highlight their important SEO client and ask them to tell you what the keywords which they are working for are. Now use Google Keyword Planner, to find out the search volume for these keywords.
The search volume informs you how many people are actually searching for particular keywords in the market that you are targeting. Now once you have checked the targeted keywords, ask the SEO Company to show you the GSC for these keywords.
Evaluate the Content Skills
The secret to perfect SEO is content. With quality, relevant content that is targeted at satisfying the users’ query you can easily get your site ranking fast on Google.
Have a proper look at the SEO Company’s content that they publish. If you find them useful and think that the actual reader will find it useful then only take your next step.
Use content like the one you are reading support prospective customers like yourself better understand a subject matter. You may or may not end up giving an inquiry but you will surely visit the site to get more.
The major objective of an SEO company to drive highly relevant natural organic traffic to their client’s website.
Schedule a Consultation
Whether you are a block away from the SEO firms or thousands of miles across the country, you can always ask for a consultation. Most likely, the agency will be glad to pull up some research on your industry and take you through some strategies they have used on past clients. A consultation will support you to get a feel for the kind of people on their team and their level of creativity and passion.
It is vital to create a trusting relationship with your SEO Company, so take this opportunity to check how well you connect. Ask specific questions to your service provider.
Define Your SEO Budget
Plan your budget in advance before you invest in any service. Ask your service provider about the package deals and price ranges early on to see if the service is under your budget. Today, SEO companies offer a variety of monthly packages to choose from. Select the package according to need and budget.
Mistakes to Avoid
- Never judge a book by its cover. Falling for shiny SEO presentations is common. Here, you need to avoid it. If a digital marketing agency creates beautiful, high-tech marketing pitches for you, it is not sure that you will get the same output.
- Keep in mind that there is no secret sauce of SEO. It is well documented how to progress in SEO. Some people are great at creating rocket launchers than others because they have been trained to, and that’s all they do all day long. The same thing applies to SEO. Experience and proven success separate the amateurs from the experts.
- One of the biggest advantages of SEO is that you can do it from anywhere. So don’t choose a local SEO company because they are nearby you.
- Don’t depend on just the companies’ report. Do your research well- read their online reviews, browse through their blog, meet with different services providers, etc.
If you are looking for SEO Services in Bangalore, Jootoor Designs is a reputed SEO service provider. The firm is known for its hard work, determination, careful planning and above all as the perfect SEO partner. For businesses that are looking for the next growth, Jootoor Designs helps them navigate and achieve growth through digital mediums.