logo launching tips
Regardless of the size of your company, releasing a new logo is critical to effectively and quickly communicating your brand and values to the marketplace and beyond. Consider all of the well-known logos you’ve seen since you were a kid.
There are golden arches from McDonald’s, mouse ears from Disney, and an apple with a bite cut out of it from Apple. When you think of these logos, you immediately think of not just the company’s goods, but also the distinct sentiments you experience when you think about the brand or recall your previous contacts with it.
A logo, of course, is quite strong when it comes to developing a brand. Whether you’re a one-man creative entrepreneur, a small company graphic-design studio, or any other form of SMB, creating the ideal logo for your brand is critical.
A logo shouldn’t be excessively intricate, but it should be able to communicate the spirit of your company fast. Do you think this is a difficult task? Is it true that only the most well-known firms are entitled to their own distinctive logos? It’s time to rethink that viewpoint.
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The following are the ten steps to launching a new logo.
1. Consider the main goal of your logo
This is the starting point for the introduction of your new logo. Take a lot of time to brainstorm what the new logo’s purpose will be, since this is where you’ll plant the seeds of why you want a new logo in the first place (or maybe you’re introducing a new logo for your business for the first time), so spend a lot of time here.
Address the following questions
- Is it something I’d like to have as a lettermark?
- Should I use a wordmark instead?
- Is a logo symbol required for my company?
- Do I want an abstract mark?
- Should I make my logo out of a mascot?
- What about a mash-up mark?
- Should I pick a symbol?
These questions are based on the seven different sorts of logos that you can experiment with:
- Lettermark : A font-based logo that’s perfect for condensing a long name into an abbreviation.
- Wordmark : a wordmark is a symbol that represents a word. This font-based logo is ideal for a new firm with a shorter name, as it spells out your entire name.
- The symbol for the logo : This is a graphic-only symbol that is useful if your company has a long name that is better represented by an image, or if you want to go worldwide but don’t want to deal with translation issues.
- Abstract mark : An abstract geometric form, rather than a distinct and identifiable picture, is ideal if you want your logo to stand out.
- Mascot : A drawn figure that represents your brand (think Colonel Sanders from KFC).
- Combination mark : A logo that combines a lettermark or wordmark with a picture, symbol, or mascot is known as a combination mark.
- Emblem : A sort of logo that incorporates a typeface into an icon or symbol, such as the Starbucks logo.
2. Get to Know Your Brand
Now that you’ve decided on the style of logo that will best suit your company, it’s time to see if it matches your brand. Remember that your logo is a visual extension of your business, thus the introduction of your new logo or company’s rebranding announcement you must be consistent with your brand’s mission.
It would be a branding disaster if McDonald’s—long linked with Ronald McDonald and inexpensive fast food’s new logo launch included a bank and a bundle of money. The new logo wouldn’t express anything about this fast-food behemoth!
As a result, when you debut a new logo, you must have a clear idea of what you stand for. Consider the following queries. Is your company’s brand:
Essentially, you want to define particular characteristics for your brand that will assist you to choose a logo.
If your company is in the graphic design industry, for example, a mascot—typically linked with children and family-friendly companies—might not be the greatest choice.
3. Know Your Target Audience
Because your audience would anticipate certain qualities from a brand in your business, this is directly related to the previous step. You already know how to identify and appeal to your target demographic if you’ve done the essential market research.
That’s why it’s so critical to nail the design and plan a logo launch: If your brand is a creative service that provides businesses with answers to their challenges, your audience will not respond well to cartoony mascot characters. Instead, they could associate your brand with toys, cartoons, or something relevant to the family.
Consider what will entice your readers and what will alienate them.
You’re ready to create your logo or contract someone else to do it for you now that you’ve covered all of the essentials. The amount of money you should spend on the logo design process is a subject of debate.
The reality is subjective and case-dependent: if you’re a start-up looking to cut expenses, consider going in-house and lean, but if you’re an established firm that has already discovered product-market fit, investing in specialized consulting and design services could make sense. Learn how to come up with successful Logo design ideas.
5. Launch at your own pace!
Allow plenty of time for the debut of your new logo. Nothing is more frustrating than a hasty logo launch that results in brand blunders such as logo misalignment across all platforms.
To be clear, a new logo launch does not entail that you create or change your logo before releasing it. You’ll want to get people talking about it, and then you’ll want to make sure it’s rolled out throughout all of your brand’s organizations or platforms.
Let me stress it again; you must plan ahead of time for the debut of your new logo. Simply developing a new logo or reworking an existing logo will not be enough. If you just debut a new logo with no supporting announcements or media, your audience will lose track of what you’re doing.
As a result, the debut of the logo should not be hurried. If you don’t allow yourself enough time to prepare for the logo launch, you’ll wind up with a new logo, but not enough media and buzz to get people talking and enthusiastic about it (not to mention a probably confused audience!).
6. First, do an internal launch
Consider an internal launch to be akin to a soft opening for a new restaurant: it’s a method to prepare and ensure that everyone is on the same page before the official launch or opening.
An internal launch is critical for bringing your whole team up to speed before the formal new logo introduction.
Hold a company-wide meeting or event for all of your workers, during which everyone should get an official brand style guide that explains the new logo and any other branding adjustments. What I mean is make an official new logo announcement first to the staffs of your organization.
You may also post promotional goods using the new logo here, such as T-shirts, balloons, stickers, mugs, and so on.
7. Ensure that a new logo announcement is made on social media
This applies to entrepreneurs, small firms, and SMBs that have been in business for a long and have a variety of online and offline sites where their logo is already displayed. Websites, social media accounts, YouTube channels, online directories, business cards, physical signs, sales materials, and marketing collateral are all examples of this.
You’re not simply launching logo when you debut your new logo. You’re releasing it on both online and offline platforms. Your new logo must display consistently across all of these channels at the same time to avoid rebranding confusion. Only then your new logo launch will be successful.
In reality, your new logo must be launched simultaneously throughout all of your brand’s many assets, both online and offline. Make arrangements for all of your properties to show the new logo at the same time on the day of the reveal. Make a list of all the platforms where you know your brand’s emblem appears ahead of time to guarantee you get them all. That is what I meant by saying the company’s rebranding announcement previously. This can include things like:
- Social Media accounts- Instagram, Facebook, LinkedIn, Youtube, Twitter
- Forums or Message Boards – Quora
- Email signatures
- Internet ads (PPC)
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8. Announce the new logo in a blog post
Today’s corporate blogs serve as de facto news wires for a number of firms and enterprises. In other words, each new feature, rebrand, or other noteworthy news is publicized on their blogs.
So, when you’re ready to debut your logo, make sure you use your blog to make the big reveal. This also improves the share-ability of your announcement, as posting it to your blog makes it simple for readers and the press to share it on social media.
Because not everyone will read your blog, the benefit of putting information on your blog is that you can easily recycle and republish it elsewhere on the web. You should absolutely repost your blog article on Medium if you have one. LinkedIn is another excellent place to share your logo launch.
A blog post allows you to make your logo announcement in a concise manner, as frequently only a few lines are sufficient to inform the world about your re-branding.
9. Use social media to create buzz
When it comes to companies succeeding in getting their thoughts out on the web at a low cost, social media is the great equalizer.
This is because social media reaches a large number of individuals, including your target demographic. It’s the ideal place to generate buzz for your new logo launch because so many people use it and monitor it for any social brand mentions. It takes very little time and effort to send out a tweet, make a Facebook post, and even create a short YouTube video announcing the introduction of your new logo.
Your new logo launching announcement can literally reach millions of individuals and your target demographic if shared throughout the most popular social media channels.
10. Notify the media
The media is always on the lookout for a good story, especially when news websites are under pressure to publish a lot of information in order to stay on top of Google’s SEO ranking parameters. The media attention for the debut of your new logo will be quite beneficial.
Many news sites provide specific links and contact information for those who want to send news tips or remark anything else that’s newsworthy.
You don’t have to go to the most prestigious newspapers to gain a mention of your new logo launch. Even smaller publishers’ mentions on social media can gain traction thanks to the “share-ability” of news on the Internet.
If that fails, you may contact respected link-building firms such as Jootoor Designs, whose business strategy is to write high-quality material referring businesses and then have journalists post it on numerous websites.
Basically, everything you can do to increase media awareness of your new logo launch will be well worth your time and effort.
In an instant, your logo should explain what your company is about, which is why you should pick carefully during the logo design process. The difference between a lukewarm or downright negative response and fresh interest and revival of your brand owing to a brilliant logo that rolled out effortlessly might be the difference between a lukewarm or overtly negative response.
You’re ready to debut your new logo and gain as much traction and visibility as possible with these ten steps. You’ll be able to roll out your new logo consistently across all platforms where you have a brand presence if you follow these procedures. This is crucial in order to maintain brand cohesiveness and avoid the negative consequences of any brand misunderstanding.
Collaborate with us to create eye-catching logo designs and when it comes to branding, we’ve always got your back. Rest assured!