Have you ever wondered how people are turning into social media moguls? Have you scrolled through Instagram, pondering what makes so many online users want to follow somebody?
It might not be an exaggeration to say that most people these days spend a considerable part of their everyday life on social media, especially Instagram, popularly known as the queen of social media platforms. Furthermore, with over a billion monthly active users, Instagram has become the most notable social media platform globally.
Given the significance of Instagram in consumers’ lives, online businesses and marketers flock to this social media platform in the hopes of interacting with their target audience and driving more sales.
Nevertheless, given the fierce competition and rivalry on this social media platform, businesses and online marketers must develop a solid Instagram marketing strategy based on tried approaches and the latest trends to drive more sales and build a notable online presence.
So to ensure that you do not drown in the ocean of Instagram marketing, in this article, we will discuss some effective strategies to better leverage the benefits of Instagram marketing.
However, before moving on to these effective strategies that will help you drive better sales, let us first understand some Instagram algorithms.
Instagram is an exceptional social media platform with a very organized algorithm that can make or break your online brand reach. This algorithm controls the ordering of your social media posts, IGTVs, reels, and stories that you witness on your feed.
In addition, these Instagram’s algorithms are why people can see relevant content on their feed every day. Therefore, businesses and online brands aspiring to leverage the benefits of this platform must understand some of the key Instagram algorithms and keep a close watch on these Instagram stats.
- Interest: Any Instagram feed is based on who a person follows and the type of social media posts they like. The more a person likes a particular type of post from an Instagram account, the higher the odds of similar posts appearing on your feed.
- Relationship: Instagram scrutinizes the individuals or brands a person follows, the ones they interact with, the people you search for, and the people you post with to determine your online relationship and interest level and, in turn, displays what you want to glimpse.
- Instagram stories: Instagram displays stories of accounts that a person has interacted with most through reactions, likes, direct messages, or comments. Then it displays the most recent stories on a person’s feed. So it might not be wrong to say that timelines are very significant for the Instagram algorithm.
- Explore page: Instagram explore page will comprise a by-product of a person’s actual feed. The accounts a person follows don’t show up on the explore page but accounts like those a person follows do.
- Reels and IGTV: On Reels and IGTV videos, the more shares and likes you get matter and the number of saves. In addition, according to Instagram’s latest algorithm, if a person saves any post, your other similar posts are more likely to pop up on their feed.
Tips for using effective Instagram marketing strategies for higher sales
Here are some effective tips for using Instagram marketing strategies to boost your online sales and drive better organic traffic:
Exhibit some creativity
The modern online world is oversaturated, with hundreds and thousands of brands striving to stand out and get their share of consumers. So, regardless of your business niche, you will never operate in a vacuum.
The first and most significant thing you need to do to stand out from your competitors is exhibit creativity. Since Instagram is a visual social media platform, you can accomplish this by optimizing your visual content (design style, color schemes, overall branding).
In addition, motivation, humor, and educational content work exceptionally well on Instagram.
Define your primary objective and understand what you want to achieve with a specific post, or even for months. Then, based on that data, create something unique that will stand out in the feed and make your target audience stop scrolling to interact with your content.
Concentrate on product-related Instagram posts
One of the most complicated parts of owning a business on Instagram is posting accurate content. You may have even asked yourself countless times what you should post. One fairly straightforward answer to this question is the posts about your services or product.
Product or service-focused content is one of the most prevalent content types on Instagram. Your customers may follow your business brand because of the useful content you post, but they are also curious about your brand’s services and products.
So, it is prudent to make an effort to present your products or services in the best light and do this often.
But avoid being too intrusive or “pushy.” Also, rather than speaking about how outstanding your product and services are and their latest features, show prospects how they can benefit from buying it and how it can solve their issues.
Every business owner using Instagram for promoting their business understands the significance of hashtags. However, if you don’t, you must know that these hashtags assist in increasing the visibility of your Instagram posts and stories and help organize them.
In addition, you can come up with branded Instagram hashtags to tag your posts and motivate your target audience to use them while sharing stories or making posts about your product.
Research appropriate hashtags for your industry niche, limit the necessary ones, and go with the in-trend hashtags of the moment.
Do not use too generic hashtags; go with specific ones. While specific hashtags usually offer less coverage, they will assist you in reaching customers genuinely interested in your products or services.
Furthermore, make a habit of analyzing and contemporizing your hashtag list bi-weekly or at least once a month.
Leverage the benefits of User-Generated-Content
UGC (User-Generated-Content) is the most comprehensive testimonial your online brand can own on Instagram (and other social media platforms). Even when all your marketing efforts matter and add up to establishing your online brand, consumer testimonials and feedback make one of the most valuable tactics because online users trust other individuals more than they trust online brands.
You can facilitate the creation of User-Generated-Content through contests or giveaways to encourage users to share content related to your products or services to drive more sales.
The bottom line
In a nutshell, Instagram has lately become one of the most favored online marketing channels globally and its effectiveness has a significant part to play in it. So by understanding this social media platform’s landscape and what works best, you will find better chances to drive higher sales and boost your online visibility.