HOW TO IMPROVE E-A-T
In digital marketing, search engine optimization (SEO) has become essential to building a strong online presence. Businesses must have a strong EAT score to rank high on search engine results pages (SERPs). E-A-T stands for Expertise, Authority, and Trustworthiness, one of the key factors that Google considers when ranking websites. In this article, we will discuss how to improve E-A-T for an SEO company in Bangalore.
Understanding E-A-T
Before diving into the strategies to improve E-A-T for an SEO company, let’s look at what E-A-T means.
E–A–T
Expertise
Expertise refers to the level of knowledge and experience that a person or organization has in a particular field. In the case of SEO, expertise means having a deep understanding of the latest search engine algorithms, techniques, and best practices.
Authority
Authority refers to the level of recognition and respect that a person or organization has in a particular field. In the case of SEO, authority means having a reputation as a reliable source of information and a trusted advisor to clients.
Trustworthiness
Trustworthiness refers to the level of credibility and reliability that a person or organization has in a particular field. In the case of SEO, trustworthiness means having a track record of delivering results for clients and adhering to ethical standards.
Strategies to Improve E-A-T for an SEO Company
Now that we have a better understanding of what E-A-T is let’s discuss some strategies to improve E-A-T for an SEO company in Bangalore.
1. Hire Experienced SEO Professionals
To improve expertise, it’s important to hire experienced SEO professionals who have a deep understanding of the latest search engine algorithms, techniques, and best practices. Look for professionals who have a track record of delivering results for clients and staying up-to-date with the latest industry trends.
2. Build a Strong Online Presence
To improve authority, it’s essential to build a strong online presence for your SEO company. This includes creating high-quality content, publishing thought leadership articles and engaging with your audience on social media.
3. Focus on Quality Over Quantity
To improve trustworthiness, it’s essential to focus on delivering high-quality work for your clients rather than focusing solely on increasing the number of clients. By delivering exceptional results and adhering to ethical standards, you’ll build a reputation as a trustworthy and reliable SEO company.
4. Get Client Testimonials
Client testimonials are an excellent way to build trust with potential clients. Encourage satisfied clients to leave reviews and testimonials on your website and social media channels.
5. Publish Case Studies
Case studies are another great way to showcase your expertise and build trust with potential clients. You can demonstrate your expertise and build credibility by highlighting successful SEO campaigns that you’ve conducted for previous clients.
6. Participate in Industry Events and Conferences
Participating in industry events and conferences is an excellent way to build authority and network with other professionals in the field. Look for opportunities to speak at events or participate in panel discussions.
7. Stay Up-to-Date with the Latest Industry Trends
To maintain your expertise, it’s essential to stay up-to-date with the latest industry trends and developments. Attend webinars, read industry blogs, and participate in online forums to stay informed.
8. Use White-Hat SEO Techniques
To build trust with both search engines and clients, it’s important to use white-hat SEO techniques. These techniques focus on delivering high-quality content and optimizing websites for user experience rather than using manipulative tactics to rank higher on search engine results pages.
Is E-A-T a ranking factor?
Is E-A-T a ranking factor? Not if you mean there’s some technical thing like with speed that we can measure directly.
We do use a variety of signals as a proxy to tell if content seems to match E-A-T as humans would assess it.
In that regard, yeah, it’s a ranking factor.
— Danny Sullivan (@dannysullivan) October 11, 2019
Google explains more about this process here and in this video:
E-A-T SEO Google Checklist
| DOMAIN or URL: SITEWIDE CHECKS | |
|---|---|
| Display real company details? | Yes |
| Have an About page with real people? | Yes |
| Have a "Meet The Team" or equivalent page? | No |
| Have a Cookie Policy/GDPR page? | No |
| Have a Privacy Policy page? | No |
| Have a Returns or Complaints page? | Yes |
| Have client testimonials displayed? | Yes |
| ave official accreditations displayedQ | No |
| Have awards won displayed? | Yes |
| Have links from suitable authorities? | Yes |
| Have links between your strongest related articles? | Yes |
| Have non-aggressive advertising? | No |
| Have unnecessary thin pages? | NO |
| CONTENT CHECKS | |
|---|---|
| Well written'? | Yes |
| Well written? | Yes |
| Reviewed and approved by an expert? | Yes |
| Approved by an editor for grammatical errors? | Yes |
| As short or long as the user's need? | Yes |
| Written with a strong purpose? | Yes |
| Supported by multimedia? | Yes |
| Easily accessible via mobile devices? | Yes |
| AUTHOR CHECKS | |
|---|---|
| Have an expertise in one primary subject area? | Yes |
| Have a biography page? | Yes |
| Mention your experience and qualifications in your biography? | Yes |
| Have a link to your biography page on the content page? | No |
| Have a short bio summary on the content where a profile page isn't available? | No |
| Link to your related websites or social media? | Yes |
| Link to your published content on other authority websites? | Yes |
| Have other websites which also mention your topical authoriy? | Yes |
Google E-A-T & SEO FAQ’s
E-A-T stands for Expertise, Authority, and Trustworthiness, and it’s important for SEO because it’s one of the key factors that Google considers when ranking websites.
To improve expertise, it’s important to hire experienced SEO professionals who have a deep understanding of the latest search engine algorithms, techniques, and best practices.
To build authority, it’s essential to build a strong online presence for your website. This includes creating high-quality content, publishing thought leadership articles and engaging with your audience on social media.
Conclusion
Improving E-A-T for an SEO company in Bangalore requires a multifaceted approach. By hiring experienced professionals, building a strong online presence, focusing on quality, and using ethical SEO techniques, you can build a reputation as a reliable and trustworthy SEO company.
