Local SEO Checklist
46% of Google searches are local; did you know that? More than half of “near me” investigations lead to in-person store visits, with 26% of those trips ending in a transaction.
Because of this, local SEO is crucial if you own a physical store.
You are enhancing your company’s visibility in local search results on search engines such as Google, known as local SEO. You’ll use various local SEO strategies to raise your local ranks, such as backlinks, social profile pages, local content, and customer reviews.
This piece is ideal if you’re searching for a helpful local SEO checklist to increase your exposure. Let’s get specific now.
A Comprehensive Checklist for Local SEO in 2024
1. Claim your local business online
The first action you should take is to register your company in internet directories, such as;
- Google Business Profile
Claiming your company on internet channels like these should be your first priority.
- Name of your business (use relevant keywords related to your products or services)
- Physical address of your business
- Phone number
- Website URL
- Email contact information, etc
Search engine results pages (SERPs) and local directories will list your local business, which is the BIGGEST advantage of declaring it online. In other words, it simply implies that customers searching locally for similar goods or services will be more likely to locate your company.
This is a screenshot of a local Google Business listing:
As you can see, when someone searches for your company on Google, local business listings, including your store’s address, phone number, and other details, will appear.
Thus, to make it simple for customers to locate your physical store, get those listings on all key platforms. You can communicate directly with customers through your listing, an additional benefit of these listings.
Make sure to motivate clients to submit evaluations.
Potential customers are more likely to visit your business in person if it has received more positive evaluations. Therefore, provide discounts or other incentives to your customers so they can submit reviews.
Necessary: Use the same name, address, and phone number (NAP) on all your listings, regardless of where you list your company online.
2. Find local SEO keywords
Keyword research is crucial for SEO. Local keywords are essential for local SEO.
Researching and optimizing your keywords is essential, particularly if you want to increase the exposure of your local business.
Locating location-specific LOCAL keywords is known as local SEO keyword research. You can rank for results about the same area by focusing on local keywords.
Then, how can one discover local SEO keywords? Here are some TRIGGERS YOU CAN TRUST.
Establish a list of ALL the goods and services your company provides before developing a seed list of keywords. Next, come up with a list of first keywords. To identify even more BETTER keywords, you can start your keyword research process with words or phrases known as “seed keywords.”
For instance, if your business specializes in dermatology services, your seed keywords could include:
- Skin care
- Acne treatment
- Skin conditions
- Dermatology clinic
- Psoriasis care
- Skin cancer screening
You can utilize them as modifiers to develop more keyword ideas when you’ve compiled a list of relevant seed keywords for your neighbourhood business.
Add Keyword Modifiers: At this point, you should add keyword modifiers that fit into the following categories to your seed keywords:
- Location: Local, near me, online, worldwide
- Price: discount, affordable, premium
- Type: Services
- Brand: Aarna Aesthetic Dermatology & Cardiology Clinic, First Floor and Next to Aksha Hospital No. 26, Old #612/A, 11th Cross, K.R.Road, 7th Block, Jayanagar, Bengaluru, Karnataka 560070
Here is a list of actual local company keywords for dermatology service examples:
- Location: Skin care treatment near me
- Price: cheap 1 ounce gold coins
- Type: men & women
- Brand: Aarna Aesthetic Dermatology & Cardiology Clinic
See that? You can improve your local search engine ranking by using such local SEO keywords.
Keywords for local SEO questions: Lastly, you should compile a list of all the queries that people considering doing business with you might have (via search engines such as Google).
The following are some instances of question-based local SEO keywords:
- What is the best solution for skin care?
- Best Skin Care treatment in [city]?
- Which skin treatment is permanent?
- Which skin treatment is permanent?
You can create content that addresses the most often asked questions by your target audience by using these question-based keywords.
You can identify query keywords relating to your business by using sites such as AlsoAsked.com or Answer The Public.
3. Local Link Building For SEO
As far as ranking in Google is concerned, link-building is still essential.
Constructing quality backlinks to your local company website to raise its authority and search engine results is known as “local link building.”
- Websites that have relevant and high-quality links receive MORE attention from Google. The more high-quality backlinks your website has, the higher it will rank.
- It facilitates luring in targeted search engine traffic.
- It raises the overall internet visibility of your brand.
These top local SEO tools can help you save time and money, so try to get your hands on them.
How can you begin creating backlinks for your neighbourhood company? Here are some tested strategies.
Use local review websites: These are excellent resources for developing backlinks to your neighbourhood company. The finest aspect? Joining most of them is free. You can use the following list of well-known local review sites:
- Google Business Profile
- Angie’s List
Register for a free account on these review sites and give a thorough description of your company, along with the physical address, phone number, website, and other relevant details of your local business.
Examine the backlink profiles of your rivals: This is one of the best strategies to increase the number of links pointing to your local company.
Make a list of every local business rival that already has a strong web presence. After that, quickly locate their backlinks using a free tool like Ubersuggest.
Once you’ve determined what kinds of websites link to your rivals, there are several ways you can take direct aim at them, including:
- Guest posting on those sites
- Broken link building
- Contacting those website owners for sponsored content (or purchase links)
Obtain a listing in local directories: You can list your company for free in many online business directories. Expand your audience and enhance your local SEO by listing in these directories. A couple of these directories are as follows:
- Chamber of Commerce
Register for an account to list your local business on these directories. You can visit their website, enter your email address, and establish a profile. Next, include all the pertinent details about your company, like your address, contact information, website, etc.
4. Optimize your website for mobile
Ninety per cent of local smartphone searches result in a conversion. Isn’t that a significant number?
It demonstrates how crucial it is for nearby companies to have a mobile-friendly website.
Here are some pointers for 2024 mobile website optimization.
- Make use of a responsive web design. If your website is responsive, it will change its layout to fit any device’s screen size, be it a laptop, tablet, or smartphone. Many WordPress themes, such as Elegant Themes, Astra, GeneratePress, etc., can be used for responsive design.
- Make sure your photos are continually optimized. You may use many photographs on your website as a local business, but remember that huge images can cause your website to load slowly, and visitors are more likely to leave a slow-loading website. Verify that the size of your photos is appropriate for mobile devices. Use a CDN, enable lazy loading of images, etc.
- Make use of legible, large typefaces. Small fonts might be challenging to read on a small screen, so choose a font size of at least 16 to 18 pixels.
- Make using your navigation simple. Refrain from overusing tiny buttons or drop-down menus, especially for mobile users. They may need help navigating your items or content as a result.
- Finally, stay away from popups. Invading popups can negatively impact the user experience, so if you’re using them on your website to increase conversions, at the very least, disable them for mobile visitors.
Additionally, pay MORE attention to how quickly your website loads pages since visitors will go elsewhere. Visitors will only go elsewhere if it takes too long.
You can check your website’s speed using free tools like Google PageSpeed Insights. The finest aspect? It also recommends which components to add to rate up the loading of your page.
5. Get customer reviews for your local business
According to Finance Online, 90% of brands discovered that online reviews impacted local rankings.
Customer reviews are given TOP priority on all major company listing websites, such as Google company, Facebook, Yelp, and others.
Customer reviews are crucial for local SEO since they tell Google that your company is reliable in a POSITIVE way.
One more HUGE explanation? People frequently check internet reviews before purchasing from a nearby company to see what other consumers have to say.
It is more likely that customers will choose to purchase from you over your rivals if your company has many good evaluations. Thus, to increase your overall sales and organic traffic, pay attention to client reviews.
These are a few TRYPTED strategies for obtaining testimonials from clients for your nearby company.
Request reviews: Making a request is the best way to increase the number of checks your company has. There are numerous methods for requesting client testimonials, such as:.
- Asking in person
- Over the phone
- Via email
When a customer comes into your physical store, make sure you assist them in making their purchase. Please pay attention to their financial demands. Request a review from them after they’ve finished the purchase. When finished, remember to thank clients for their time and input.
Make it simple: Make it as simple as possible for your clients to submit evaluations. No one enjoys taking a minute to evaluate a company. It should take less than a minute and go smoothly.
Here are a few efficient methods for doing that:
- Connect to your accounts in company listings on your website and social media pages.
- Put QR codes on your receipts and marketing materials so customers can scan them and submit reviews. Give customers who write good reviews a special discount.
- Please spread the word about your Google Business listing profile because leaving a review or customer rating is straightforward.
Give discounts or freebies as incentives: Do you know why many recently established businesses provide discounts or freebies? It’s because they’re looking for MORE client testimonials. Use your imagination and provide something unique to people who submit reviews.
Above all, answer EVERY review—positive and negative—that you come across. That’s how you cultivate a local business following and community.
A helpful checklist for local search engine optimization
- Establish a Google Business account and ensure your company is listed in local directories and listing sites.
Since 50% of local searches originate from mobile devices, ensure your local business has a mobile-friendly website.
- Make sure to include the RIGHT keywords for your company on both your home page and product pages.
- Obtain client reviews; Google considers them to be favourable signals.
- Create connections from other regional websites to your website. Try influencer marketing, HARO, guest blogging, etc.
- Purchase appropriate SEO tools. You can experiment with tools such as Semrush, which provides access to over
- 55 tools in one place and can assist you with backlink audits, competitor analysis, keyword research, and much more.
- Using geo-specific keywords, run local advertisements. The quickest approach to connect with potential customers is through ads.
FAQs on small business SEO checklist
The technique of increasing a local business’s exposure and ranking in search results, particularly for queries pertinent to the business’s area, is known as local SEO (search engine optimization).
Due to its ability to increase website traffic and boost revenue, local SEO is crucial for businesses in the area. A local company has a better chance of increasing overall sales when it ranks higher on Google.
Local SEO best practices include the following:
- Adding your company to directories such as Yelp, Google Business, etc.
- Promoting online reviews from customers
- Focusing on local keywords – Voice search optimization
Indeed, user reviews are taken into account by search engines like Google and company listing websites like Yelp, Google company, and others when ranking local business websites. You may increase your overall search engine rankings and draw in more business by getting positive evaluations.
Final thoughts on local SEO tasks
The main goal of local SEO is to increase your company’s clientele.
Thankfully, many tools (like Semrush, Ahrefs, or Moz) can assist you with researching local SEO keywords, developing links, creating content, and other related tasks.
What are your thoughts on local search engine optimization, then? Do you have any inquiries? Please share your opinions with us in the comments section.