Mockups are a vital part of any design process. They allow you to visualize your ideas in a realistic setting and get feedback from clients before you start designing the final product. But it doesn’t end there.
Mock-up designs are also powerful marketing tools. They help you capture your audience’s attention and give them a glimpse of how products look in the real world.
However, every good mock-up starts with a good image or template— the 3D canvas on which your design comes to life. In this article, we’ll look at how to get that perfect mockup images that will elevate your next design project.
Before we get started, let’s look at some benefits of using a mock-up image or template to present your work.
Benefits of Using a Mock-up Image Template
Whether you are a designer or a marketer, mock-up templates are one of the most powerful tools in your arsenal. Here are some of the benefits of using them:
- Save time and money: Mock-up templates can save you from the time, cost, and hassle of designing a mock-up from scratch. Instead of using 3D modeling software, you simply head to a platform like Yellow Images to get free or buy premium customizable templates.
- Create professional-looking images without much experience: A template is not only a time saver, but it also helps you make professional images with little or no experience. Whether you are a beginner or an expert designer, you can still make eye-catching mock-up designs from simple templates.
- Increase sales and conversions: High-quality mock-up images can increase sales and conversions by making your products and services look more appealing to potential customers.
Now that we know some of the benefits of using mock-up templates, let’s delve into how to find the right mock-up image.
Tips For Choosing the Right Mock-up Image
From the picturesque background of a restaurant to a hand holding a smartphone, every good mock-up is a product of good images. To choose the right mock-up images or template, there are some factors to consider. Let’s look at some of them below:
Consider Your Product or Service
The kind of product or service you are trying to showcase should determine the kind of template you choose. You would want to choose images that creatively highlight the unique features of the product or services.
For example, if you are making a mock-up of an app or software, you should use templates with phones, tablets, and laptops.
For a cloth design, you can choose a template with a model wearing the outfit or a static apparel mock-up. The first rule of using mock-ups is to ensure that the template being used is relevant to the product or service.
Think About Your Target Audience
Remember, mock-ups serve a specific purpose, and oftentimes, they are usually marketing and branding-related. For this reason, it is important to have your target audience in mind as you pick out a template. Know the kind of aesthetics that resonates with them and the design they most likely engage with. By knowing your audience, you get to make the mock-up design as personalized as possible. For example, if you designed a product mock-up aimed at younger people, you may want to choose a mockup image that’s modern and stylish.
In a situation where your mock-up is simply for feedback or showcasing your work to clients, don’t hesitate to show an extra display of professionalism by using a template that resonates with the target audience.
Understand Brand Identity
Another way to choose the perfect mock-up image is by understanding brand identity. Brand identity refers to how a brand wants to be perceived by its customers. For example, a clothing brand may want to be seen as luxurious, while a tech brand may prefer to be seen as functional, reliable, and futuristic. With this knowledge in mind, you become more intentional while choosing colors, fonts, and other design elements. It also helps when you want to buy premium PSD template from platforms like Yellowimages.
Consider The Publishing Platform
A mockup is often used as marketing material, which means it is published across several platforms. It is important to choose a versatile template that can maintain its quality even when distributed across these media. So, you should use vectors where needed to maintain the scale of the design.
You’d also want to pay special attention to your template if it will be used on social media. Ensure that the image dimension and file format are compatible with these social platforms. For example, Instagram has a maximum image size of 30MB, while Twitter is 5MB.
Choose a High-quality Template
The internet is filled with both free, paid, low-quality, and high-quality mock-up templates. It is important that you go for high-quality images as it establishes your professionalism and helps you produce high-quality results.
An example of a platform for premium high-quality templates is Yellow Images. It has a wide range of mock-up templates, images, fonts, and other assets to help you make a beautiful design. If you are a beginner, you can always go for free templates, but steer clear of the ones with watermark as it makes your design unprofessional.
A mock-up image is a visual representation of a design or product in a realistic setting.
Look for mock-ups that match the style, proportions, and intended application of your design or product, keeping in mind its intended function.
A lot of mock-ups are customizable. Seek out editable PSD files or layers with smart objects so you can quickly add your designs.
Ensure high-resolution images match the mock-up’s requirements and use realistic lighting and shadows for a more authentic presentation.
Take care of the little things, use excellent graphics, change the colors as necessary, and consider the environment in which your design or product will be displayed.
The right template can make or break a mockup design. It is important that you source a template that showcases your products in the best light and establishes your professionalism. By following the tips above, you can choose a mock-up template that is perfect for your design needs.