How to get your first SEO client
Congratulations! You’ve landed a new SEO client. But now what? SEO Client Acquisition can be a challenging process, but it’s also essential in building a successful SEO campaign.
In this article, we’ll walk you through the steps you need to take to onboard your new client successfully and achieve rapid success in just 30 days. We’ll cover everything from setting expectations to creating a winning SEO strategy, so let’s dive in.
Set Expectations Early on
Before you start working with your new SEO client, it’s crucial to set expectations early on. This includes defining goals and objectives, establishing communication channels, and outlining your process for delivering results.
Define Goals and Objectives
The first step in onboarding new clients is defining their goals and objectives. This can include increasing website traffic, improving search engine rankings, generating leads, or boosting sales. By understanding what your client wants to achieve, you can develop an SEO strategy that aligns with their goals.
Establish Communication Channels
Clear and regular communication is essential for a successful SEO campaign. Establish communication channels early on, such as email, phone, or project management software. This ensures that you and your client are on the same page and can quickly address any issues that arise.
Conduct a Comprehensive SEO Audit
Analyze Existing Content and Keyword Research
Analyze your client’s existing content and keyword research to identify any gaps or opportunities. Look for high-performing content and keywords that you can optimize further. This can help you prioritize your efforts and maximize your results.
Check for Technical SEO Issues
Technical SEO issues can severely impact your client’s search engine rankings. Check for broken links, duplicate content, and page speed. Addressing these issues can improve website performance and user experience.
Create a Winning SEO Strategy
With a clear understanding of your client’s goals and a comprehensive SEO audit completed, it’s time to develop a winning SEO strategy. This includes developing a content plan, implementing on-page optimization, and building quality backlinks.
Develop a Content Plan
Develop a content plan that aligns with your client’s goals and objectives. This can include creating new content, updating existing content, or repurposing content for different platforms. Make sure that your content plan is targeted, relevant, and valuable to your client’s audience.
Implement On-Page Optimization
Implement on-page optimization tactics such as meta tags, header tags, and internal linking. This can help search engines better understand the content on your client’s website and improve their search engine rankings.
Monitor and Analyze Progress
Once you’ve implemented your SEO strategy, it’s important to monitor and analyze progress. This includes tracking key performance indicators (KPIs) and providing regular reporting and analysis.
Track Key Performance Indicators (KPIs)
Identify the KPIs that align with your client’s goals and track them regularly. This can include website traffic, search engine rankings, conversion rates, and more. Tracking these metrics can help you understand what’s working and what needs improvement.
Provide Regular Reporting and Analysis
Provide regular reporting and analysis to your client to keep them informed about progress. This can include monthly or weekly reports highlighting key metrics and providing insights into the driving results.
Offer Monthly SEO Packages
Your clients will likely ask about your pricing if you run an SEO agency. To help them begin their journey with you, providing transparent monthly packages is wise.
But why should you offer pricing packages in the first place?
Consider two websites, A and B. Website A instructs visitors to “contact us for pricing.” In contrast, website B displays a comprehensive pricing table with a variety of plans to choose from.
It’s more likely that a potential client will choose website B because it provides greater transparency than website A.
Therefore, by offering pricing packages, you can improve your chances of winning over potential clients compared to your competitors.
Include Reputation Signals
- Case Studies
- Client Testimonials
- Location and Address
- Industry Awards
- Featured Posts
- Expert reviews
Build Pillar Content
Pillar content is a critical aspect of your content marketing strategy. It serves as the foundation for all other content that you create, and it should be designed to educate and engage your target audience.
You need to go beyond the basics to stand out and establish yourself as a thought leader in your industry.
Instead of simply sharing “tips and tricks for SEO success” or “SEO strategies to follow,” consider creating comprehensive guides that cover a broad range of related topics.
By creating pillar content that covers all the essential aspects of a particular topic, you’re educating your audience and opening doors for them to explore related resources within your website.
Onboarding SEO Clients FAQs
SEO is a long-term strategy, and it can take several months to see significant results. However, by implementing the right tactics and strategies, you can achieve rapid success in just 30 days.
The cost of SEO can vary depending on the scope of the project and the level of competition in your client’s industry. However, investing in SEO is essential for building a successful online presence and generating leads and sales.
If your client has an existing SEO strategy in place, conduct a comprehensive audit to identify any gaps or opportunities. You can then develop a plan to optimize their existing strategy and achieve better results.
Following this process, we successfully onboarded 30 SEO clients in just 30 days. While every client is unique, we believe this framework can be applied to various businesses and industries.
If you’re looking for SEO Client Onboarding quickly and effectively, contact us today to learn how we can help.