What is the most important element of a logo? We believe aesthetics make a logo visually pleasant, professionally effective, and timeless. All good logos follow this rule when starting the design. There are several examples of aethetic proportions in nature. Fibonacci, or the golden ratio, is one. The parts and corners, thickness and volumes of a logo are measured by this law of balance.
Manoranjan, the jewellery brand from North India, came to us for their brand identity. And they had a popular brand’s logo in mind for reference. We brainstormed around the idea of developing the initial letter “M” as the icon. We guided the design process with mathematical proportions. And we designed an appropriate, simple and distinct ‘M’ mark for them.
Your brand also deserves to have a professionally developed jewellery logo. Feel free to contact us.