Ovion is a known name in the upscale Sofa and car seats category in Bangalore and around. So when we were approached by them for the rebranding of their identity, it was a wonderful feeling. The brief demanded something that is not too far from their existing logo i.e. the desert antelope. We decided to play around the same animal, Oryx, but in a different and more professional way. We made some vital changes in the posture and position of the character. We used the Golden ratio to design the new Oryx mark, in solid single colour. It enhanced the aesthetic value of the logo. On warranty-card, stationery, offer-card, on their website and social media, on the products it came out perfect.