They were very specific about their brand’s personality and approach because they were different. According to their brief, the brand name RurBan is a combination of the words “rural” and “Bangalore“. Yes, they intended to avoid the race of urban real estate brands. They want RurBan projects to be built in rural areas without harming the natural character of the space. Trees, cattle, land, and a boundless horizon. They wanted an identity that represented this brand.
We decided to pick one strong element from it, and we found trees. We played with the letter “r,” the first letter of the brand name. The letter “r” stood straight as the woody stem of a tree, whereas a bright green circle posed as the leaves in minimalist form. It came out smart, appropriate, distinct, yet simple.