AI-Generated Content: Pros and Cons
Artificial intelligence-generated content is the new rave in every industry. Despite the best intentions, AI tool usage has recently sparked heated discussions. As with all pieces of technology, where do we draw the line? AI offers numerous advantages. Individuals use it to improve efficiency, save time, and optimize outputs. In contrast, critics express grave concerns over potential drawbacks like intellectual theft and loss of human creativity. There are many AI tools out there. The common ones include OpenAI’s Dall-E and ChatGPT. Critics claim the former is stealing people’s intellectual property and wondering if it will replace artists and illustrators. Likewise, Stack Overflow for coders and developers discovered ChatGPT generated incorrect information. Still, people continue to leverage its general-purpose design. It then begs the question of whether AI will replace writers in the future. Let us explore the Automated Content Pros and Cons to find common ground for the debate.
AI CONTENT PROS AND CONS
The Advantages of AI-Generated Content
What is AI generated content? It includes blogs, images, and digital content created with artificial intelligence technologies. The tools leverage algorithms, large datasets, and machine learning models to generate content that looks like humans produced. As a result, it uses cuts across various fields. Examples include text generation, image and video creation, and more. Explore why it is invaluable to many disciplines below.
Reduced Workload and Higher Efficiency
Machines perform repeated tasks without getting tired. In contrast, humans suffer idea depletion, stress, and burnout after a short period. AI suggests content ideas, automates repetitive tasks, and generates drafts. With this, individuals focus on the more creative aspect of an assignment. Artificial intelligence produces content faster than humans. That’s why they are perfect for voluminous tasks with short deadlines. Besides, they do this without overloading the system. The Associated Press uses AI to produce news articles on corporate earnings reports. Unlike when humans did it, the company reported an increase in the reports generated. The amount jumped from 300 to 4,400. Meanwhile, AP’s robot journalists publish 3,000 stories every quarter, poised to grow.
Content creators use different technologies to perform tasks. Examples include laptops, smartphones, and more. Working on a MacBook for an extended period causes it to become hot. Laptop components become hot when the GPU and CPU labor to process tasks. Overheating causes performance degradation, crashes, and data loss. It further reduces the battery life, damages internal components, and risks fire hazards. To resolve a MacBook getting hot, try MacBook overheating tips like using cooling paid, cleaning the vents, and limiting multitasking. AI-generated content is less resource-intensive and won’t load the laptop heavily. Besides, automation reduces the need for manual labor and saves resources.
AI generated articles are cheaper than hiring humans. The former does not require breaks and training. Likewise, machines won’t ask for a salary increase or form a union that can disrupt daily operations. Unlike humans, AI produces a consistent style, tone, and formatting across different contents. It is less prone to error compared to humans, especially for high-volume or repetitive tasks. Some tools are free, while the price may run as high as a few hundred dollars. Still, the initiative saves costs in the long run.
Personalization and Data Analysis
Companies use artificial intelligence to generate reports that provide insight into their operations. Statista states personalized email campaigns have produced higher open rates, from 13.1% to 18.8%. Likewise, click-through rates have jumped from 1.5% to 2.1% compared to non-personalized messages. The system analyzes individual users based on their preferences. Then, it creates personalized logo designs to capture their attention and increase user engagement. Businesses use AI to target specific audience segments and scale up content production to meet growing needs.
Artificial technology does not have emotions. Although this can be a disadvantage, it doubles as a benefit. The lack of emotions means no bias. Hence, the tools are more suitable for objectively handling controversial subjects or sensitive content. AI possesses multilingual capabilities. Businesses use them to create content in different languages for worldwide usage. Not only this, but the tools adapt content to suit different cultural contexts without perpetuating stereotypes. The system is available 24/7 to provide help to users at any time.
Improves Research and SEO
AI assists with brainstorming and reduces the time spent on pre-draft research. Content creators experience blocks, especially when they know little about the subject. The tools create detailed outlines and key points to overcome the hurdle and find relevant information within seconds. Generators scroll through several thousand online documents to absorb data. The machine effectively chooses keywords to improve search engine optimization and suggests them to the user. By using the suggestions, the content appears higher in search engine rankings.
Disadvantages of AI-Generated Contents
Critics have made strong cases against using artificial intelligence for content creation. Some popular talking points explored are:
At the end of the day, AI is just another piece of technology that relies on data. The tools are experts at covering black-and-white areas. But what happens when it is gray? The machine pulls resources from different websites and rewrites them, contradicting Google’s stitching and combining content guidelines. Artificial intelligence produces materials based on patterns developers trained it on. As a result, it often struggles to create innovative content. The tool does not understand the context. Hence, materials will lack depth and nuanced insights and contain factual errors.
Plagiarism and Ethical Concerns
Machines are regularly guilty of passing off someone’s work as theirs without meaning to. An unaware content creator becomes guilty of copyright infringement and accrues settlement expenses in the best-case scenario. There are concerns over data privacy and security, as the system requires access to information to generate ideas.
Human Editing is Still Required
No one trusts AI 100%. Even in the best use cases, humans still perform oversight functions to ensure the desired outcome. It is vital for areas like logo creation, branding, or storytelling. They twerk aspects that lack emotional resonance, human touch, and personal connections. Artificial intelligence struggles with niche or specialized subjects that require human expertise. For example, models inherent biases present in data, and the results may be culturally insensitive. A National Institute of Standards and Technology study discovered that facial recognition systems exhibit bias. It has a higher error rate of up to 100 times for Asians and Blacks compared to Whites. It takes a human to spot and correct the mistakes, increasing the workload.
Over-Reliance on Technology
Tech tools simplify daily interactions and make life easier. However, overreliance results in a loss of creativity and skills. Although the initiative saves overhead costs, businesses incur huge expenses in setting up, acquiring, or developing models. Likewise, ongoing training and maintenance costs make it unattractive.
A McKinsey report projects up to 375 million workers worldwide may need to switch occupational categories by 2030 due to automation. Between 400 million and 800 million individuals could be displaced completely. AI and automation perform tasks faster and more efficiently than humans. They are more suited for data analysis, entry, and basic customer inquiries. Meanwhile, the same is true for generating new articles, product descriptions, and reports. The initiative reduces the need for human content creators.
Finding a Balance for AI-Generated Contents
AI-generated content offers different advantages. Still, we can’t deny they pose a threat. The challenges relate to quality, originality, and potential misuse. As a result, companies have to use the tools ethically and responsibly. One mistake people make is thinking AI tools should replace humans. Instead, the goal is to incorporate AI-generated content into workflows and align them with the business’s goals. Some ways to do this include:
- Supervise content generation.
- Disclose AI involvement.
- Use AI as a tool.
- Set quality standards.
- Train and retrain AI models
- Update yourself on copyright and legal issues.
- Allocate AI for repetitive tasks.
- Conduct periodic audits.
- Ask and utilize feedback.
- Invest in employee training.
Technology saves time and boosts productivity. But despite its best intentions, abuse or misuse is inevitable. Finding the right balance is an ongoing and complex process. Use artificial intelligence to enhance human creativity and deliver value to your audience. Meanwhile, consider ethical responsibility and what benefits the organization and stakeholders.
Artificial intelligence saves time and money by allowing businesses to produce materials with fewer resources.
They include inaccurate information and a lack of human touch or control.
Yes, since AI is not considered the author’s original work. In the end, it is a form of plagiarism
No, a work of art created by AI without human input cannot be copyrighted under U.S. law.
Yes, you can generate AI art on Shutterstock and use it for commercial work.
Daniel Mantere is an active content writer capable of writing engaging articles on topics related to artificial intelligence. From machine learning to natural language processing, his passion for words has helped him establish himself in the field of artificial intelligence and digital communications.
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