Types of SEO and the Top SEO Techniques to Increase Traffic in 2024

SEO Techniques

SEO improves your site’s exposure in Google search results for relevant keywords or phrases. SEO increases natural site traffic. Online shoppers are more inclined to choose from the first 10 search results. Well-written and SEO-optimized, these 10 results are chosen. About 12 forms of SEO assist websites rank higher on SERPs.

12 Types of SEO

There are 12 SEO kinds. Each has a brief description and benefits.

1. On-Page SEO (On-Site SEO)

On-site SEO optimizes website content and HTML code to boost search engine rankings and relevant visitors. This differs from off-site SEO, which optimizes backlinks and social media signals.

SEO Keyword Research

It entails deliberately inserting user-searched keywords into website content to boost search engine exposure and relevance.

Quality SEO Content

Quality SEO content prioritizes user requirements and interests, uses relevant keywords, and attracts links and shares to boost search engine ranks.

Internal Linking For SEO

Internal linking for SEO connects relevant pages to improve user experience and assist search engines understand the website’s hierarchy and content.

Metadata SEO Optimization

Metadata SEO optimization entails optimizing HTML components like title tags, header tags, and meta descriptions to accurately and briefly describe the page to search engines and users. To boost page exposure and relevancy in SERPs.

Image SEO Optimization

Image SEO Optimization optimizes website pictures using informative file names, alt tags, and captions to improve user experience and search engine visibility and increase Google image search traffic.

URL Structure

URL structure incorporates keywords to help search engines understand website content, boost rankings, improve user experience, and facilitate link-building.

2. Off-Page SEO (Off-Site SEO)

Off-page SEO optimizes aspects outside a website to boost its search engine ranking. Build high-quality backlinks, promote the website on social media, and other online marketing methods.

Increase the website’s authority, reputation, and relevance in search engines to boost rankings and organic visitors.

Guest Blogging

A popular off-page SEO method for building backlinks is guest blogging.

You compose an article for another website and link to yours in exchange. This might boost traffic and authority to your website.


Resolving journalist and reporter inquiries to increase media exposure and SEO backlinks.

Competitor Research and Analysis

Looking at the backlinks, content, and keywords of competitors can help you learn how to improve your own SEO approach.

Internet Ads

Putting paid ads on other websites and search engines to get people to visit and contact a website or business, which increases its online exposure.

Press Distribution

Sending press releases to the right media sites can help you get backlinks, attract new customers, and raise brand awareness.

Brand Signals

In SEO, “brand signals” are a brand’s online presence and image. These are built through things like active participation on social media, listings in online directories, and mentions on other websites. These signals can help search engines figure out how trustworthy and authoritative a brand is, which can have a good effect on its search engine rankings.

3. Technical SEO

Technical SEO optimizes websites to assist search engines crawl and index them, enhancing their rankings. This includes improving site load time, configuring robot.txt, and setting up redirects.

Technical SEO improves website accessibility for search engines and visitors.

Site Load Time

Site load time optimization improves website speed and performance for improved user experience and search engine results.


A mobile-friendly website is designed and functioning for smartphones and tablets. It makes the website responsive, fast, and easy to use on mobile devices.

Crawl Error Identification

Crawl error detection finds and fixes issues that hinder search engines from accessing website content. Broken links, missing pages, and other problems can hurt search engine rankings. Website owners can boost search engine rankings and visibility by resolving crawl mistakes.

Keyword Cannibalization Audit

A keyword cannibalization audit finds and fixes instances where numerous pages on a website compete for the same or related terms, reducing search engine exposure and organic performance.

Duplicate Content Audit

Finding and fixing duplicate content on a website that can hurt its search engine results is what a duplicate content audit does.

Site Structure

Clear and ordered website structure makes it easy for users and search engines to navigate and understand website information. A coherent site layout helps users discover what they need, improving user experience.

4. International SEO

International SEO helps your website get more free visitors from all over the world and in many languages. If you want to be successful with foreign SEO, you need to understand and respect the culture of your target market and let them do business in their own language and currency.

Dates and times should be written in the right way based on where they are written. If they are worried, talk to them in their own language. The goal of international SEO is to give your target audience a good time online.

5. Local SEO

Being able to help a company show up higher in Google’s local search results is one of the most important things that local SEO can do.

Local SEO helps businesses reach people in their area by looking at how they behave by tracking trillions of searches. Your local business could rank better in both the search results and the local map pack if you use local SEO techniques. In turn, this helps your business grow and brings more people to your website.

6. E-commerce SEO

Online shopping It costs a lot less than paid search, but SEO is one of the best ways to get people to your site. It helps your online store get a better ranking when people look for a product or service.

If your website doesn’t show up in the SERPs, you won’t be able to reach qualified e-commerce users, which is very important. If you do study on your competitors, pay attention to homepage SEO, and build your website correctly, ecommerce SEO can help your site get more visitors and search engine results.

7. Content SEO

Title SEO is another name for this type of SEO. It means making unique material for your website, like text, images, or videos, so that it looks better and ranks higher in SERPs.

When working with content SEOs, you need to think about three things: the copywriting, the site structure, and the keyword plan. All three must be in balance for your website to do well in search results; without good content, it will not be found.

Also, it’s just as important to check the information after it’s been published as it was before. Remember to keep an eye on how your work is doing. To get more people to visit your website, make the changes that are needed, add new goods, and use a number of different strategies.

8. Mobile SEO

People use the word “mobile SEO” to describe making a website better for search engines while also making sure it works well on phones and tablets.

A customer might never come back to a brand if they have a bad experience with it on their phone. You should use this type of search engine optimization if you want your customers to have the best experience possible. Make sure that the look, structure, and speed of your site don’t make mobile users change their thoughts.

9. White-Hat SEO

What does “white-hat SEO” mean? It means SEO techniques that are legal and follow the rules set by Google and the other major search engines. With white-hat SEO, you can improve your search engine ranking on the SERPs while still following the search engine’s rules for website ethics.

The best way to make a website that does well is to use white-hat SEO techniques. Here are some white-hat SEO rules that you must always follow:

  • Use keyword-rich, descriptive meta-tags
  • Provide quality services and content to the website’s visitors
  • Make your website easy to navigate

10. Black-Hat SEO

Black-hat SEO takes advantage of flaws in Google’s search system to get a website ranked higher on the search engine. A lot of different techniques, like phrase stuffing, cloaking, spammy or paid link building, are used to move up in the search engine results. These methods work right away, but if Google finds out about them, they could hurt your website. Because of this, you should stay away from black hat SEO.

11. Gray-Hat SEO

It is a riskier way to do SEO than white-hat SEO. The reason for this is that gray-hat SEO techniques are not in either the white-hat or black-hat categories because the rules and guidelines for them are not clear.

But search engines will not ban your site if you use “gray-hat” SEO techniques. To put it more simply, the information or content that you post in line with gray-hat SEO is still not clear. Being aware of the bad effects of gray-hat SEO tactics can keep your website from losing visitors. This is because you will be more likely to use fair methods.

12. Negative SEO

Today, people use a horrible and unethical method of SEO called “negative SEO.” Negative SEO is used to bring down the search rankings of your rivals so that you can pass them or get an edge over them.

Some bad SEO practices are breaking into someone’s site, adding a lot of low-quality links to it, and posting bad reviews or feedback about them on a lot of different internet groups and discussion boards, among other places. There are many legal problems that can happen to someone who is caught doing bad SEO.

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Search engine optimization is one technique to increase your website’s exposure in Google’s search results (SEO). It plays a significant role in digital marketing. Every digital marketing strategy makes use of SEO.

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