What is Organic Search ?
Organic Search (SEO) is the method of enhancing and managing the visibility of a website within the organic or algorithmically determined search results of popular search engines, such as Google, Bing or Yahoo. Organic Search has evolved over the years and now the formation and targeted promotion of useful, informative and unique content which actually serves a purpose and fulfils the needs of the user is seen as most important.
The basic principles of SEO (Search Engine Optimisation) still remain. Websites should be built in a search engine friendly manner, but website content should be created for the user first, with keywords as a secondary focus.