Color plays a significant role in designing and also everyday life. It will draw your eye to a picture, evoke a definite mood or feeling and help you emphasize or highlight the most important thing that you want to communicate in your design.
Individuals decide if like an item or not in less than 90 seconds. 90% of that choice depends entirely on the color used.
So how can we comprehend which colors are compatible with each other and which of them don’t? the solution is simple: Color Theory.
Artists and designers have followed color theory for hundreds of years and are a fundamental concept that a designer must know. If you’re a designer, it will assist you and help you feel confident in the color selection process.
Let’s begin by understanding about Primary and Secondary colors
Red and yellow build orange; yellow and blue build green; and blue and red build purple. If we tend to combine these colors along, we tend to get more middle shades, like red-orange and chromatic. These range of colors when represented in a wheel is what is referred to as a color circle.
Expanding on the same concepts we can also broaden our understanding of colors when we understand hue, saturation, and value. You may not encounter these terms in everyday life; however, they are the key to understanding additional nuanced colors which is important for a designer.
- Hue is simply another word for “color“
- Saturation refers to intensity—in alternative words, whether or not the color seems additional delicate or additional spirited
- Value is how dark or light the color is, starting from black to white. As you see, this produces many different shades, from a deep Venetian red to lightweight pastel pink
So how do we use this understanding to make professional-looking color schemes? Well, the answer is color harmony
There are tried and tested formulas that help us understand which colors work best with the other ones. Here is a brief insight into it:
- The best formula for harmony is monochromatic. it uses just one color or hue. Simply decide a spot on the color wheel, and change the saturation and value to make variations. The most effective factor concerning monochromatic color schemes is that they are sure to match.
- An analogous color scheme uses colors that area unit next to every alternative color on the wheel, like reds and oranges or cooler colors, like blues and greens.
Complementary colors area unit opposite one another on the wheel; for example, blue and orange or the classic red and yellow. To avoid spectral color schemes that area unit too oversimplified, add some selection by introducing lighter, darker, or desaturated tones.
- A split-complementary color scheme uses the colors on either facet of the compliment. This provides you constant level of distinction.
- A triadic color scheme uses 3 colors that area unit equally spaced, forming an ideal triangle on the wheel. These combos tend to be pretty placing particularly with primary or secondary colors. Tetradic color schemes form a parallelogram on the wheel. This formula works best if you let one color dominate whereas the others function as an accent.
What are some of the most common do’s and don’ts while choosing a color?
- Certain colors appear to contradict once they are placed next to each other. The best way to deal with it is to tone it down virtually and there is an easy approach with it. begin with one color, and check out adjusting its lightness, darkness, or saturation. Sometimes, a touch distinction is all of your color palettes wants.
- Readability is the most important part of a design. Your colors ought to be fair and straightforward on the eyes. The colors should emphasize that which is important and guide the user through the design
- Neutral colors like black, white, and grey will assist you to balance your style, make sure you use it in your design to help it stands out.
Every color sends a message. It is vital to think about the tone of your project and opt for a color palette that matches. To Illustrate, bright colors create a fun or trendy ambiance. Desaturated colors typically seem more business-like.
- Color schemes are all around us. You can find them in fascinating places, advertisements and other works of art. You can use an internet resource to browse color palettes or generate your own. Even fully-fledged designers take inspiration from their environment.
How do I choose a colour scheme?
Since you have already got acquainted with the basics of colour theory. Let discuss how this new-found knowledge can assists you resonate with your clients.
You definitely would have come across how some designs look so perfect. The secret lies in choosing the colour, yes colour combinations play a significant role.
Here we have listed down points before choosing your colour scheme
- Understand the Significance Of Each Colour
- Study Colour Wheel To Spot Analogous Colours
- Recognise Different Complementary Colours From Colour Wheel
- Consider Monochromatic Colours Of the Same Hue
- Imbibe Triadic Colour Scheme To Bring On High Contrast
- Associate Split Complementary Colour Scheme
- Begin With One Colour & Stretch Out Your Colour Imagination
What are the 6 colour schemes of Designs?
As we have already acknowledged you with the colour scheme. Let’s get onto why some colour combination star among others. It is crucial to balance out prime content among the screen with background elements.
- Rectangular Tetradic
What colour attracts the human eye most?
As per research a human eye can differentiate among 7,000,000 colours. Whereas some combinations might be soothing, whereas some may wreak havoc. Choosing the most appropriate colour to suit your design is a significant step.
The most irritating and soothing colour
Lemon Yellow is among the most fatiguing colour. It occupies the most area in the cornea and semi eye irritant. Yellow text with black background acts as a jolt when seeking attention. In order to reap maximum benefits, use softer tints of yellow in your designs. Little tints of yellow can help you design reach masses.
Red is the colour of people. The capability of the eye with 250,000 colour decoding cones, Red stimulates about 83,000 of them. Red can initiate a segment of emotion among users that comforts them. The red colour in designs can right away bring a product as a well positive environment.
As per Illuminating Engineering Society (IES) of the United States, a maximum ratio of 3:1 should be maintained for the visual task and adjacent surrounding.
What is the most professional colour for your design?
The impact colour can play in overall sales and marketing strategy is no hidden secret. Many colours and shades tend to twitch certain emotions among customers. A right combination of colour in designs can re-energise brand relevancy and lead to target purchases.
Here we have mentioned the most prominent colours in designs to evoke a certain set of emotions in target audience in order to increase sales.
Red: A symbol of power. Effective in grabbing desired attention and most popular among marketers. Don’t just overdo it.
Blue: The colour of trust. Want to showcase your design as cool and trustworthy, use blue with complimentary colours.
Pink: An undeniable success colour, when targeting young female demographic. Designs with pink cannot go wrong as its fun, girly and emotion jostling.
Yellow: Being among the powerful, yet most dangerous hue among all. Judicious use of Yellow can signify your confidence and product attention among the audience.
Green: Among the most versatile and inviting colours of all. It levitates a warmness and pleasing feeling among the audience. Relate green with the emotion of your product design.