Color plays a significant role in designing and also everyday life. It will draw your eye to a picture, evoke a definite mood or feeling and help you emphasize or highlight the most important thing that you want to communicate in your design.
Individuals decide if like an item or not in less than 90 seconds. 90% of that choice depends entirely on the color used.
So how can we comprehend which colors are compatible with each other and which of them don’t? the solution is simple: Color Theory.
Artists and designers have followed color theory for hundreds of years and are a fundamental concept that a designer must know. If you’re a designer, it will assist you and help you feel confident in the color selection process.
Let’s begin by understanding about Primary and Secondary colors:
Red and yellow build orange; yellow and blue build green; and blue and red build purple. If we tend to combine these colors along, we tend to get more middle shades, like red-orange and chromatic. These range of colors when represented in a wheel is what is referred to as a color circle.
Expanding on the same concepts we can also broaden our understanding of colors when we understand hue, saturation, and value. You may not encounter these terms in everyday life; however, they are the key to understanding additional nuanced colors which is important for a designer.
- Hue is simply another word for “color.”
- Saturation refers to intensity—in alternative words, whether or not the color seems additional delicate or additional spirited.
- Value is how dark or light the color is, starting from black to white. As you see, this produces many different shades, from a deep Venetian red to lightweight pastel pink.
So how do we use this understanding to make professional-looking color schemes? Well, the answer is color harmony.
There are tried and tested formulas that help us understand which colors work best with the other ones. Here is a brief insight into it:
- The best formula for harmony is monochromatic. it uses just one color or hue. Simply decide a spot on the color wheel, and change the saturation and value to make variations. The most effective factor concerning monochromatic color schemes is that they are sure to match.
- An analogous color scheme uses colors that area unit next to every alternative color on the wheel, like reds and oranges or cooler colors, like blues and greens.
Complementary colors area unit opposite one another on the wheel; for example, blue and orange or the classic red and yellow. To avoid spectral color schemes that area unit too oversimplified, add some selection by introducing lighter, darker, or desaturated tones.
- A split-complementary color scheme uses the colors on either facet of the compliment. This provides you constant level of distinction.
- A triadic color scheme uses 3 colors that area unit equally spaced, forming an ideal triangle on the wheel. These combos tend to be pretty placing particularly with primary or secondary colors. Tetradic color schemes form a parallelogram on the wheel. This formula works best if you let one color dominate whereas the others function as an accent.
What are some of the most common do’s and don’ts while choosing a color?
- Certain colors appear to contradict once they are placed next to each other. The best way to deal with it is to tone it down virtually and there is an easy approach with it. begin with one color, and check out adjusting its lightness, darkness, or saturation. Sometimes, a touch distinction is all of your color palettes wants.
- Readability is the most important part of a design. Your colors ought to be fair and straightforward on the eyes. The colors should emphasize that which is important and guide the user through the design
- Neutral colors like black, white, and grey will assist you to balance your style, make sure you use it in your design to help it stands out.
Every color sends a message. It is vital to think about the tone of your project and opt for a color palette that matches. To Illustrate, bright colors create a fun or trendy ambiance. Desaturated colors typically seem more business-like.
- Color schemes are all around us. You can find them in fascinating places, advertisements and other works of art. You can use an internet resource to browse color palettes or generate your own. Even fully-fledged designers take inspiration from their environment.