The majority of the famous logos we know today are the result of creative brains, ambitious aspirations, and insightful tales. What creates an iconic logo, so much so that it achieves international popularity?
A logo is a symbol that represents a company’s visual identity. Branding has become the standard in our day and age. Many people swear by one brand over another.
That is why recognized famous logos are vital for distinguishing one company from another. Even though a firm’s logo is not the most crucial aspect of branding, when your logo is identifiable, you know it’s doing well.
Let’s dig right in and look at some of the most famous logos, as well as why they’ve been so effective and what we can learn from them.
The history of logos can be traced back to the Middle Ages (around 1300 AD), when man invented the printing press, and early Egyptian civilizations incorporated their logos into their art. This new writing system changed the face of advertising forever, making it accessible to everyone. The invention of a printing press also brought with it a whole new world of opportunity for advertising. By the fifteenth century, the first modern logo designs had already appeared, and they were helping distinguish brands and products.
TOP 10 FAMOUS LOGOS
In 1962, Target established its distinctive and famous logo. It featured three white and three red rings at first, with the firm name prominently printed across them. Only seven years later, the business released a renowned commercial featuring a lady wearing the Target logo as an earring—the first “unexpected” usage of Target’s identity.
The graphic was briefly removed from the company’s logo in 1989, and it became a text-only wordmark with the word “TARGET” in strong typography. The classic, solo bullseye was reintroduced in 2006, but this time without the lettering.
What better way to depict the word “target” than with a real target? Yes, it’s simple. A closer look at the design reveals more than meets the eye.
Target’s logo distinguishes out owing to its startling minimalism and heavy usage of the color red. Many of the famous logos we’ll look at in this article have endured the test of time thanks to their striking minimalist style, with the Target logo being the most notable example.
The logo design of a circle within a circle communicates worldwide. Beyond the exterior red ring, the use of negative space skillfully generates a picture of strength and trust. Friendship, community, and perseverance are all values associated with the Target brand.
The color red is associated with passion, significance, and focus in the workplace. White is the color of purity, virtue, and health. When we look at the company’s philosophy, we see that the colors in their brand logo design are a wonderful fit for the company’s vision and mission.
The bit of insight and effort that went into such a basic design is astounding.
The Logo Design Objective
You’ll need to define particular characteristics in your brand logo design depending on your sector. Shapes are an excellent method to do this. If you, like Target, want to portray trust and community to your customers, circles can help.
Avoid cluttering up your design with items that restrict your customers from learning the most critical facts about your company by using negative space.
Apple’s initial logo, which debuted in 1976, was nothing like the one we know today. In the original, Isaac Newton sat beneath a tree with an apple dangling from it, ready to fall. Apple rapidly streamlined its emblem to a real apple, despite the fact that it was innovative.
Apple frequently utilized a rainbow-colored famous logo to match with their first color display computer from 1977 through 1998. However, this lavish use of color gave way to gleaming chrome and finally flat color, which is what the world sees today.
It’s simple to point out the simplicity of Apple’s present logo design, just as it is with the Target logo. So, why did it go from a rainbow to chrome to flat color?
Apple attempts to provide elegant devices that are as easy to use as feasible for even the most technologically challenged users. In addition to the chrome logos and flat-color backgrounds, the curved apple conveys the feeling of elegance and refinement. The Apple company logo conveys all three characteristics.
Wondering what’s about the bite?
Some argue that the apple’s “bite” is a play on the word “byte”. Others have seen it as a metaphor for. The objective users gain from using Apple gadgets. In any case, we believe it’s a fantastic approach to introduce interest to a simple yet a famous logo design.
So, what can we take away from this brand’s logo design? It’s worth noting how the Apple logo incorporates design elements from its products. This famous logo compliments their brand’s personality. When we think of Apple gadgets, phrases like “accessible,” “sleek,” and “intelligent” come to mind. And the logo perfectly displays these attributes.
The minimalism of their design goes a long way toward retaining the consumer’s attention—too many things going on in a logo, and we will most likely forget about it quickly. The Apple brand logo’s stunning simplicity ensures that it is remembered and recognized.
In 1998, Google produced its first logo, which displayed the firm name in a generic font. Until 2009, the famous logo was largely unchanged until the company changed the color and shading of the lettering. Google made a few small tweaks to font spacing in 2014.
Google redesigned its brand logo in 2015, with a new, modernized bespoke typeface and more colorful and saturated colors. This is mostly the famous logo we are familiar with today.
Once again, the simplicity of Google’s logo is reflected in its design (are you seeing a pattern here?). Google, like Apple, likes to brag about how accessible it is to the general public, which is a big part of what people know and love about the corporation.
Because Google picked a wordmark for its famous logo design, the usage of color is crucial. Google attempted to make its design stand out by using primary colors.
However, take note of the “l” in the logo. Green is a secondary color that Google included in their logo to convey the message “We don’t have to obey the rules,” a decision that allegedly helps the corporation appear more inventive.
The letter spacing in the wordmark flows smoothly to depict how Google takes people via its interface. The usage of blank space also gives a striking contrast to the primary colors utilized, indicating how the brand differentiates itself from the competitors.
Finally, Google frequently utilizes wacky variants of its logo to symbolize global events, which is a fantastic way for the corporation to stand in solidarity with a global audience. We all love Google’s doodles right?
Consider altering your brand logo to reflect local or global developments, just like Google. While you may not want to change your logo every week, an inventive addition like this is an excellent approach to stay contemporary with your customers.
Consider the usage of color and typeface in your company logo design carefully. Do you want your company to be associated with vivid colors? Do you prefer a lot of white space between your letters? The Google logo offers us a good idea of how this may make a difference.
The initial FedEx logo, a basic blue wordmark on a patterned blue backdrop, debuted in 1973. The colors and typography have evolved throughout time. However, in 1994, the business unveiled its current and famous logo, which has the characteristic white arrow seen between the second E and the X.
FedEx buried a white arrow inside the last E and X, a subliminal sign of speed, mobility, and precision—all of which are crucial characteristics for a delivery and logistics brand.
FedEx also uses color to indicate several divisions of their firm. While the “Fed” component of the emblem remains purple, the “Ex” portion varies depending on the product. The most famous color combination we observe for FedEx Express, the service that handles the majority of parcels, is purple and orange.
Isn’t it amazing? Yes, we believe so.
The corporation may express each component of its business in a distinctive way by altering one of its logo colors. Because color psychology is so essential in the business world, each hue may be used to represent a different characteristic of your brand.
The creative edge you’ve been looking for in your company’s logo design might be hidden meanings inside this famous logo. Why don’t you give something like this a shot? Give your customers that “a-ha” moment and increase the cleverness of your design to connect to them in a unique way.
Want to incorporate color psychology? Know how you might include several colors for different goods into your logo design? Jootoor Designs is a call away …
The LG we now know was founded in 1958 as Goldstar Electronics, but in 1995 it was relaunched with an original logo and the tagline “Life’s Good” curving around the left side of the design. The company’s famous logo was given a glossy, 3D look in 2011, which it still uses today.
So what would you envision once you’ve seen this famous logo? Hello, joyful winking face!
The emoji face buried in the LG logo is ingenious, even though it is more evident than the hidden arrow in the FedEx design. The initials “LG” correspond to the corporate motto “Life’s Good,” and what better way to illustrate those phrases than with a smiling face?
LG, like Target, employs a red circle in their emblem to represent friendship, cooperation, and perseverance. This shade of red is generally referred to as the LG red hue. (Isn’t that even better coming from an electrical company that emphasizes longevity?)
The corporation uses a 3D metamorphosis of its famous logo on its shops. This gives it a modern feel, which LG claims helps “strengthen the visual impact of their brand mark and express their features.”
Again, the importance of simplicity in your logo cannot be overstated. With just one color, two letters, and basic forms, the LG logo design manages to represent all of its brand traits. With just a few features, a famous logo can build brand identification.
Don’t go too far!
Toyota was originally known as “Toyoda,” after the founder of the corporation. The firm was renamed “Toyota,” a term that is visually simpler (and lucky!) in Japanese, after holding a worldwide competition to create a new brand logo in 1936. The present famous logo was introduced in 1989.
Toyota, like LG and Target, has made red its major brand color. A feeling of camaraderie, friendship, and endurance are all important qualities to have while marketing cars to the general public. But what about grey or silver? The metallic sheen lends a sense of great value and quality, while the conventionality, reliability, professionalism, and safety are all represented.
So, what are all those fancy ovals in this famous logo supposed to mean? The two perpendicular ovals inside the bigger oval, according to Toyota, represent both the customer’s and the company’s hearts. They overlap to represent their mutually beneficial connection. They create a “T,” the company’s initial letter, which also mimics the shape of a steering wheel.
Although it is one of the most complicated logos, the effort, and ingenuity that went into the design show the care and complexity that Toyota puts into its products.
Isn’t it incredible?
Toyota’s famous logo design has a lot of hidden meanings while remaining basic. You can do that, too, which is a significant step toward showcasing how much care you put into your business and improving your client connections.
The contrast of the famous logo is also excellent. The design’s curving edges contrast nicely with the font’s stunning assertiveness. Do you want to convey both strength and sophistication? Or perhaps slenderness and stamina? Too much contrast might be confusing, but when done correctly, it’s a terrific method to offer your customers different features.
Thinking about incorporating the same contrast into your own company design? Then call Jootoor Designs for better assistance.
Most automakers alter their emblems throughout time to keep up with changing design trends. The Mercedes-Benz star, on the other hand, has remained original and noteworthy for over a century. The star was first used in the company’s famous logo in 1909, and it remains the most prominent feature to this day.
Mercedes’ famous logo appears sans letters on many of their automobiles and advertisements. The corporation can readily tap into consumers’ universal knowledge thanks to decades of brand awareness. The three prongs of the star, however, signify the air, land, and sea, each representing a part of the automobile industry.
This famous logo’s silver hue, like Toyota’s, suggests reliability, security, professionalism, and traditionality, as well as value and quality. Have you seen a pattern in the industry?
Fonts are important. You can observe the difference between the Mercedes fonts and the one used in the Toyota brands famous logo. With mere letters and curved edges, the company can inspire luxury. Consider how thick, bold, and blocky the typeface would be. Isn’t it a little less refined?
If you’re using text in your logo, keep in mind that each design has its own personality. Choose one that suits your company’s image and go with it.
Shell is a fuel and oil corporation that you may be familiar with. Shell originated as a commercial enterprise that specialized in transporting marine shells to Western countries in 1891. That was a big change.
Shell debuted their brand logo, a black-and-white graphic of a seashell, in 1900. The symbol of a shell has never been removed from the firm emblem since then, despite several facelifts, including a color change in 1948. The company’s current famous logo debuted in 1995 and is currently used as a stand-alone symbol with no content.
Shell’s vivid red and yellow logo is instantly recognizable. These selections, however, highlight a cultural relevance rather than color psychology. Shell intended to match the colors of the Spanish flag—where many early California immigrants were born—when it first arrived in the state to try to build an emotional link with their clients. That link has grown quite strong over time, based on the company’s performance.
The shell signifies a snail, harkening back to the company’s trade history while also representing the petroleum exploration eco-cycle. Strong lines and a bold typeface indicate a powerful organization with a strong presence in the corporate sector.
Is it possible to include your company’s history in your logo? Or perhaps develop a solid cultural link? The colors of Shell remind us of the company’s history, and you might utilize this strategy to strengthen your relationship with your customers.
In 1886, Coca-Cola unveiled its initial black-and-white logo. The design has altered through time, but the traditional scriptwriting has stayed virtually unchanged. By 1958, the brand’s well-known red and white colors had become an official feature of this famous logo design.
Apart from the inclusion of the “white wave” we typically see beneath the text, this famous logo hasn’t altered drastically over hundreds of classic marketing campaigns.
You’ll be hard pushed to find a logo that has lasted as long as Coca-Cola’s. So, what is it about this famous logo design that makes it one of the most recognizable in the world today?
The Coca-Cola logo is reminiscent of traditional Americana, and the two are associated. The cursive and trendy font is genuinely one-of-a-kind and perfectly personifies the brand’s fashionable class.
The color red has a lot of power. It elicits feelings of elation, vigor, and enthusiasm. Aren’t these characteristics reminiscent of the old America discussed earlier? Red also boosts hunger, which is advantageous to a soft-drink firm!
What can’t we learn from Coca-unique, Cola’s inventive, and straightforward famous logo design? Seriously, if you’re looking for logo ideas, you’ll find them here.
Color is a great way to start. Coca-Cola and crimson are inextricably linked. When it comes to incorporating the firm’s brand colors into its goods and marketing, the corporation goes all-in—and it works. To “stimulate the hunger” of your customers, use color psychology to choose a primary hue that matches your brand.
Custom typefaces are a good option. That’s because it’s a one-of-a-kind item. Get imaginative with how you may utilize or reinvent fonts, letters, and shapes that aren’t off-the-shelf to make your brand really distinctive as you establish your brand.
Although many people are familiar with the Nike “Swoosh”, few know the story of how it was created. Carolyn Davidson, a graphic design student, created this iconic and famous logo in 1971 and sold it to Nike co-founder Phil Knight for $35.
Yes, you read correctly, $35!! It was a good investment. With the force of the Swoosh, Knight built Nike, and the rest is history.
The Swoosh began with accompanying text. However, it is no longer required. Few corporations can say that their logo is instantly recognizable, such as Shell, Apple, Mercedes-Benz, and Target.
Nike is the goddess of triumph in Greek mythology, and the meaning of the name inspired this famous logo. The Swoosh is a combination of the goddess’s wing and Nike’s own brand characteristics.
When you look at the Nike logo, how do you sense or view it? Speed? Acceleration? Power? That’s precisely how the brand wants you to feel, and its original design embodies all of these characteristics in a straightforward and imaginative manner.
The Swoosh also resembles a checkmark, which is a symbol of affirmation, optimism, and reinforcement.
The Logo Design Objective
The Nike famous logo teaches us how to express traits through shape, which is one of the most important things we can learn from it. The Swoosh conjures up images of movement and speed.
Consider how your company logo will appear with and without text. Handful logos can compete on their own, but when done well, they may be just as effective.
It’s no easy effort to become the owner of one of the world’s most renowned logos, but these companies show that it can be done.
These famous logos have earned world-class recognition for a reason: they have withstood the test of time and battled their way into the public mind. What is the secret of these great logos? Companies may achieve significant levels of development and popularity based on their logo.
The following is a useful rule of thumb to follow while designing your logo:
Schedule an appointment with Jootoor Designs now if you want to build a distinctive and strong logo using all you’ve learned from these successful firms.
Imagine your logo joining the league of famous logos!
Wish you all the luck!