Like me, you could have assumed that video belonged in the past. Most people mistakenly believe that emails and texts are the only ways to communicate with clients on social media and other platforms. However, there are still a lot of ways to include video into your marketing campaigns—and major businesses aren’t the only ones who can anymore.
Video Is a Powerful Medium for Marketers That Can Help You Earn Both Trust and Engagement
- Video is an effective marketing tool that may increase engagement and build trust.
- Use video to demonstrate your skills.
- Instead of relying solely on text or graphics, video enables you to establish a personal connection with your audience.
Videos can be used to demonstrate a product or service, explain how it works, and respond to inquiries from your audience. They’re also a fantastic method to showcase the character of your brand.
Learn How to Use Video In Your Marketing Campaigns, And Reap The Rewards
Use Customer Testimonials
One of the best ways to convey technical expertise about your productservice is through customer testimonials. This gives you a chance to demonstrate how your product has benefited others while also allowing the consumer to express it in their own terms. It can become an effective strategy to increase brand recognition, community trust, and loyalty.
Customer reviews are not only used by companies, either! One of the best ways to display testimonials to increase brand recognition and begin to build a relationship with customers is on your website. You should use good website hosting, and ensure your website has a good layout. To do this, you can also use free website builder if you need. A website buider enables you to build a website without any coding skills or experience. You should be able to find customers who have previously used your product and are eager to publish reviews on sites like Yelp or Google Recommendations.
Additionally, you can ask your clients leave testimonials on your website. You can design a page dedicated to consumer feedback.This can be an effective technique to gain credibility and the trust of potential customers.
Video Can Help Build Brand Loyalty
You can increase brand loyalty through video. Customers are more likely to trust you if you can demonstrate what they may expect from your business through a video. By enabling viewers to watch how you work in real-time and get a feel of who works at the organisation as well as what motivates each person, you can connect with them more deeply.
A wonderful way to interact with customers is through video. It not only allows you to explain your goods and services in detail, and also enables customers to see how they’re being put to use in actual, real-life scenarios. This makes it easy for them to understand how your items will improve them and improve their quality of life. It’s simpler for them to believe what you say.
Video Helps You Reach Customers When They are Not Online
When your customers aren’t online, video is a great way to reach them. That’s because anyone can see your video on any device thanks to sites like YouTube, Facebook, and others.
You only have so much time to interact with clients when you’re using social media or email.. There is no time limit on how long people will watch video content on YouTube or Facebook Live (which allows viewers to engage with you), so even if someone isn’t signed into their computer or phone when they see your content, all they have to do do is click “play” and start watching!
How can you utilise the potential of video? Below are some examples of how you can do this..
Video Increases Brand Recall
The next crucial step towards fostering brand loyalty is establishing brand memory after your client’s potential customers are aware of their brand. The ability of consumers to recognise and use a brand from memory is referred to as brand recall. This may be accomplished through name recognition, where a memorable brand name, such as Google, transcends the brand itself and actually becomes a verb, or visual recognition, where even a particular colour combination can elicit brand recall, such as red and yellow reminding McDonald’s fans of the golden arches.
Making videos using a video editor is an effective marketing tool. It can help you contact clients who aren’t online and is a great approach to increase audience engagement and trust.
Additionally, video has the power to increase brand loyalty and produce leads with your sales team.
However, making a video that works can be challenging. You can employ a huge range of formats and a huge array of various types of video. Knowing what is best suited for each kind can help you maximise the effectiveness of your marketing campaigns.
Video Helps to Raise Brand Awareness
Video is inherently expressive because it employs sound and moving pictures to grab and hold our attention. Your usage of video on blogs, industry pages, and social media channels efficiently exposes new customers to your business by educating and empowering them in a manner that no other medium could. The engagement of your website’s visitors is increased by 88 percent just by adding a video.
The fact that you can’t be loyal to a brand you don’t know about is one of the most obvious ways that brand awareness promotes brand loyalty. Even if a potential client does not make a purchase from you right away, by seeing your video in a Facebook advertisement, they become more familiar with your company.
After five to seven touch points, they can feel pressured to make a purchase based only on your films. Think about producing one of these videos to help you promote your brand:
- Videos to promote products or services are known as commercials or promos.
- Educational or corporate videos: These videos educate viewers about a specific problem that your business or sector is facing.
- Videos showing the before-and-after of your product or service allow the item to speak for itself and show off its functionality.
Building brand recognition and loyalty through videos is a perfect strategy. Make sure you’re using video to engage with your audience rather than just to promote your business. This is crucial if you are in the B2C industry because consumers are less inclined to trust internet sources than they are to believe television advertisements or magazine ads. The biggest feature about videos is that anyone can make them, including your friends, employees, and production companies who specialise in making short films. You can even just record yourself talking about products on camera!