Content has become an essential part of digital marketing. Businesses highly investing in content marketing strategy have gained a lot lately. According to credible sources, the conversion rates for businesses that invest in content marketing are 6x higher than those that don’t. The aforementioned fact speaks a lot about the importance of content in business and brand growth.
The objective behind content marketing for a significant majority of marketers is to build brand awareness, create a trusted relationship between the brand and consumers, and educate consumers. They use several types of content to reach their goals. The most popular types of content used these days are videos, blogs, and infographics.
We will discuss some effective methods to improve content. Additionally, we will discuss how content marketing contributes to the growth of the business. Further details are given below:
What are Some Methods to Improve Content?
Many businesses have seen growth in the last year because of their investment in content marketing. However, you can only expect ideal results from your content marketing strategy if you provide your targeted audience with quality content. Three primarily used marketing content types are videos, blogs, and infographics. We will discuss a few effective methods for each type of content to help you improve it and get ideal results. Read on to know more.
It is worth mentioning that blogs are considered the 5th most reliable source of information on the web. It was observed that average users spend 3x more time reading blogs than emails. According to Google, 60% of purchase decisions are made online, most of which are influenced by blogs. The facts we mentioned reflect how important blogs are for businesses and their content marketing strategies. Given below are some effective methods to improve blog content:
As mentioned earlier, people trust the information shared as blog content. Therefore, it is the job of businesses to ensure the inclusion of highly accurate data obtained from trustworthy sources. Failing to do so means you will be losing many readers who come to read your blog. Such readers will become the reason for the bad reputation of your brand and blame you for the spread of misinformation and false claims.
Make Your Content Persuasive
Persuasive content is the key to making conversions. You must ensure that your content persuades readers to stay on your page long and read the entire content attentively. Some essential elements will help you make it possible. These elements are a compelling title, hook (can be a question or an interesting fact), and story (can be the discussion of a pain point). Additionally, you must ensure conversational tone, relevant images (because no one likes to read long text blocks), a natural inclusion of keywords, and the addition of CTAs.
Unique Content is a Must
Regarding blogs, we have seen websites publishing copied blog posts and getting penalized by lowered rankings and deindexed pages. Sometimes, websites get penalized because of unintentional plagiarism as well. Make sure you avoid such a scenario by ensuring unique content. If your content somehow includes traces of duplication, it is better to remove that plagiarism.
How to remove Plagiarism?
If plagiarism is found in your content, you need to make it unique. You can use an efficient paraphrasing tool for this purpose. A rephrasing tool can provide unique content by changing words with their suitable synonyms, the voice of sentences, and even the structure of content.
By replacing certain words with their synonyms, the paraphrase tool offers you content that is original and plagiarism-free. Thus, the tool not only helps in sidestepping the pitfalls of plagiarism but also in producing a refined and polished piece of work.
A Perfect Script
The main objective of any video made for marketing is to give a clear and brief message to the targeted audience. This delivery of the message is not possible without a perfect script. The script serves as the building block of videos and provides you with the opportunity to set the tone of the video. You need to tell a story to your audience regarding your brand and its offering, and it is only possible when you have an immaculate script to back your video.
As we have mentioned earlier, you need to keep the duration of your video as short as possible. You can do it by ensuring to-the-point conversation in your video. The conversation should be brief, whether you are promoting your brand or discussing the pros of your product. You don’t need to explore details. If your audience wants to know your brand’s details, they will visit your website.
Infographics have gained a lot of popularity lately. The reason behind this popularity is the ability of infographics to combine visuals and important data in an image. The human mind can more easily process visual information than textual or audio information. Around 41.5% of marketers consider infographics the most effective type of content for marketing purposes. They also use infographics to get backlinks from other websites. Here are some tips to improve your content marketing campaign through infographics.
Obtain Facts and Figures Through Proper Research
The primary purpose of infographics is to present complex data with a visual aid to make it easier to consume. However, it is essential to ensure that the data you present through infographics is accurate. Hence, you should take facts and figures from credible sources trusted by the audience. If any kind of data featured in your infographic is found wrong, you may face allegations of spreading misinformation and false data.
Present Facts and Figures in a Storytelling Way
Storytelling is an art, and digital marketers should use it strategically in their content marketing strategy to get ideal results. You can make use of storytelling in infographics as well. First, you need to guide the audience through the entire data in a creative way. Start with a compelling title for your infographic, just like you choose a title for your blogs and business copies. Additionally, it is essential to opt for the layout that would work great with the data you are planning to present through your infographic. Now comes the trickiest part, the data visualization. Here you need to guide your audience through creative data storytelling that is easy to remember for them over and over again.
How does Content Contribute to the Growth of Business and Brand Awareness?
Now that we have outlined a few practical methods to improve the content businesses present in the form of blogs, videos, and infographics. It is time to understand how content marketing can help businesses improve their brand awareness and increase revenue. Further details are given below:
Increased Organic Traffic
SEO and content marketing strategies work in tandem with inbound marketing. If you have killer content to grab the attention of the targeted audience, they will surely come to your website. Additionally, when you combine this killer content with best SEO practices to boost the ranking of your content on search engines. Higher-ranked content gets more clicks, and when your content is on the top of SERPs, you are sure to get a majority of the organic audience who want a sufficient answer to their queries related to your niche.
Enhanced Brand Awareness
Brand awareness is the foundation of the success of any business. Content is your biggest friend if you want to create awareness about your brand. It allows you to grab the attention of the targeted audience and prospects looking for a trustworthy name in the industry. Your content that features quality and highly relevant and accurate data can turn their attention towards your brand. Additionally, you can share your content on multiple social media platforms to make it easily accessible to the public and bring organic traffic to your website.
Improved Lead Generation
The ultimate objective of any marketing strategy is to generate conversions and then create leads. Content marketing is 3x more likely to generate leads. The reason behind this fact is that a majority of customers these days like to purchase their trusted brand. Content marketing allows you to build a trusted relationship with your audience compared to other marketing techniques, such as click-bait headlines or three-liner ads. Moreover, the content marketing strategy can give you up to 13x ROI than the different marketing strategies. Hence, it is a win-win situation for businesses, as they can earn 13x of their marketing expenses in terms of ROI with Content and get 3x more leads in return.
Marketing trends have changed over time, conventional methods have become too old-school, and people don’t pay much attention to the traditional marketing mediums. Content has become the new source of generating more leads, building trusted relationships with customers, and educating the audience about the industry. Hence, content is the need of the hour for businesses. However, the content can only return positive results if it delivers quality to the targeted audience. We have discussed some effective methods to improve various types of content used for marketing. Additionally, we have also discussed the advantages of content for the growth of business and brand. We hope you will find this helpful discussion.