Long-time back, defining branding was very simple, but from the past few decades, the word Branding has taken a different structure. Now it is a word synonymous with ownership and business. Furthermore, it not only represents ownership, but quality and professionalism involved in the business.
Advantages of branding
👉🏼 Strong branding makes your business known
👉🏼 A powerful branding brings in more money
👉🏼 Branding gives your business more than a name
👉🏼 Strong branding requires consistent upkeep
👉🏼 A solid branding keeps your business top-of-mind
👉🏼 An intense branding activity builds trust with your customers
👉🏼 Strong branding increases your business’s value
What is branding?
Creating a perception in the minds of the audiences is a Brand. It is an idea and is what people think and feel when they hear about your products and services. So, constantly you should keep engaging the audiences and shaping their perceptions. In other words, branding is a strategy and effort you put, to give life to your organization and the products you sell. Finally, branding helps you gain loyal customers and establish yourself a firm foundation in the market.
Now, why do companies create a brand? Simple, to make the customers experience better. The next question is How? Every company small or big wants to live everywhere, and hence they make better utilization of these social media platforms. From a language used to write captions on the social media pages, the color combination used in their products, labels, and what not? Every small thing matters to be loved and chosen by the audience.
Branding involves research, development, and implementing different strategies to associate customers with your services. It is just not one day or one-month task, but an iterative process coz you always want to stay at the top in the market. Branding has its own role to play. Let us continue to understand its importance.
It narrates your story instantly
If you yourself cannot define your brand, then how will the audience know you? Hence, start listing out the keywords that define your brand, and eventually, it will help you build identity. A solid descriptor is much needed to easily explain your brand.
It establishes an emotional connection
By creating a firm brand, you can start connecting deeply with the audiences, customers, and also your employees. Rome was not built in a day, so neither is the brand, and the connection happens gradually and starts building a reputation.
It creates confidence
Guts, intelligence, logical ability, strategy and risk, everything put together in the right way will help you show who you are to your customers, and all these require confidence.
It connects you to the compatible minds
Documenting missions, visions, and values is just not limited to business giants, but small start-ups as well. Anyone can implement a casual approach, but whatever you do, just think about how you do and how it affects you. Because only a proper approach will uphold your brand identity, and connect your business with the right audience group.
It can even direct you to different paths
There are always chances for betterment, good brands become better, and better become the best. One way to achieve this is Rebranding with the help of a new logo. For instance, burger king has changed its logo, only for betterment. Rebranding is required to sustain an eternal life in the changing business field.
It inculcates growth
Whatever it may be, every business starts with a goal to achieve success and gain maximum profit. Branding is required to deliver your needs. Hence, plan a branding strategy that is clean and straightforward.
It creates positive employee morale
Great branding directly displays the culture of the organization, and employee morale goes right along with it. To understand how to consider this example; I hope everyone must be aware of the beauty brand Lush, which has been serving customers with sustainable handmade beauty and skincare products. Now, the point is they are also known for being transparent. For example, they reward customers for recycling packages, give credits to employees who made the product, boycotting animal testing, and so on.
It unites an organization with the audience
A well-built brand always connects to its customers on a personal level. Simple messages like even greetings works. Even it is a part of branding.
After a small introduction of branding and its benefits, now let’s move on to understand how to create and manage a brand that will help your business stand out in the market. There are many things to consider building a strong brand.
Discover your target audience group
Any business profit and loss are dependent on the target audience coz they are the end-users of your products. Proper understanding of the audience group builds trust, recognition, trust, and revenue. This is the point where the concept of target research comes in.
So once you know what you want to sell, the next step is to list down the people you want to serve, and who is your ideal customer base. This helps you make brand decisions, so this step must be your top priority.
Write your mission statement
Why did you build your brand? The answer to this will be your mission statement. Make sure to express the purpose and passion of your business. Writing mission statement should be your next priority because any branding activity like your logo, tagline, voice, and anything for that matter reflects your mission. This is the brand manifesto and gives a reason as to why people should buy from you and should care about your brand.
Exemplify the qualities, values, and benefits
Your brand is something no one can mimic. Agree? That is why you should add elements that are only yours, like values and qualities that make your company stand out from the rest. Hence, spend some time jotting down the points. With this, definitely I am not talking about the attributes of your product, but how the qualities of services improve lives and help you move towards the success path.
Highlighting these points makes customers easy to understand and trust your products.
Draft your visual displays
Once you are clear with the mission statement and the target audiences, you can proceed with the exciting parts of branding that are deciding logo design, color palette, generating taglines, and so on.
We at Jootoor Design have a team of creative professionals who can help you with unique and appealing logo designs, remember we are just a call away.
Identify your brand voice
Imagine how your brand would respond if it is a human being. The communication you have with your intended audience group is also a part of branding. If you want customers to pay attention to your brand, you must define a voice for your brand.
You need to make sure that the tone you use is consistent throughout from marketing campaigns to posts on social media platforms. Try adding a fun element, audiences will sure look forward to emails and social media updates.
Make your branding work
After you have finalized the logo designs and color palette, then start integrating the same in every inch of your business. Make sure it reaches your customers. Consider the below points to understand where all you have to include is the branding process.
1. WEBSITE
Your website is one of the main assets where your branding starts. Use only the color splash you have decided on because it reflects your brand identity. If not, it only creates confusion in the minds of the people. Make sure your Call-to-action, email templates, and everything reflect your brand voice.
2. SOCIAL MEDIA
Make sure to insert your company logo as the profile photo, this makes it easier for customers to identify your business and the associated products. Also, make sure the posts also reflect your brand voice.
3. PACKAGING
If your business involves the selling of physical products then from labels to lids, everything should have the design, colors, and text style you have previously decided on.
4. ADVERTISING
It is a necessity that all your product advertisements reflect your brand. In fact, by this time, you should already be aware of how your ad pages should look, as you would have already decided the styles.
5. CUSTOMER SERVICE
A powerful brand is a reflection of the people behind it, and if your team is not putting it to work it won’t work. So, from the marketing team to the sales team, everyone should represent your brand. Whether they are sharing emails or documentation of your products, direct them to engage customers with the same branding styles.
By now, I believe you must have got a glimpse of how branding works. Branding is just not choosing the color shades, designing a logo, visuals, and audios. It is an amalgamation of everything that creates that intangible feeling in the minds of the customers when they establish a connection with your brand.
This is all how a brand works and is much more behind it. A brand truly captivates the customer’s attention when they focus on the big picture of their brand. A successful brand is an outcome of the hard work of the right people who get to the soul of the target audience.
At Jootoor designs, we have branding specialists who take responsibility for making your company a powerful brand. We take initiative at every step, from creating a gorgeous logo, adding a clever tagline, and giving a clear brand voice. So, make us a part of your success story, take your phone and dial right away. Let us discuss your project now!
