White Hat Link Building Techniques for 2023


Ethical Link Building

Link building is a critical aspect of search engine optimization (SEO). It helps improve the visibility and authority of your website on search engines, thus attracting more organic traffic. However, not all link building techniques are created equal.

Some can lead to penalties from search engines, while others can improve your rankings and help you achieve long-term success. In this post, we’ll discuss the most effective White Hat Link Building techniques (Ethical Link Building) to help you build high-quality backlinks to your website.

1. Guest Blogging

Guest blogging involves writing and publishing articles on other websites in exchange for a backlink to your website. This technique helps you build relationships with other bloggers and website owners while also attracting traffic to your website.

Here are five tips for successful guest blogging

  1. Choose the right websites: Look for websites that are relevant to your niche and have an engaged audience.
  2. Research the website’s content: Familiarize yourself with the website’s tone, style, and content before pitching your guest post.
  3. Provide valuable content: Create high-quality content that offers value to the website’s audience and aligns with their interests.
  4. Follow guidelines: Read and follow the website’s guest posting guidelines, including word count, formatting, and backlink policies.
  5. Build relationships: Use guest blogging as an opportunity to build relationships with other bloggers and website owners, and promote your guest post on your own social media channels to drive traffic back to the website.

2. Broken Link Building

Broken link building involves finding broken links on other websites and reaching out to the website owner or webmaster to suggest replacing them with a link to your website. This technique helps improve the user experience of the website and also provides an opportunity to gain a backlink.

Here are some tips for successful broken link building:

  1. Find relevant websites: Identify websites in your niche that have broken links using tools such as Ahrefs or Screaming Frog.
  2. Create valuable content: Create high-quality content that is relevant to the website’s audience and can replace the broken link.
  3. Reach out to the website owner: Contact the website owner or webmaster and inform them of the broken link, offering your content as a replacement.
  4. Be polite and professional: Use a friendly and professional tone in your outreach email, and make it clear that you are offering a valuable resource.
  5. Follow up: Follow up with the website owner if you do not receive a response, and be persistent but not pushy.

3. Skyscraper Technique

The Skyscraper Technique involves finding high-performing content in your niche and creating even better content on the same topic. You can then reach out to the websites linking to the original content and suggest they link to your content instead.


Here are some tips for successfully using the Skyscraper Technique:

  1. Find popular content in your niche: Use tools such as Ahrefs or BuzzSumo to identify popular content in your niche.
  2. Create better content: Develop high-quality, in-depth content that is more informative or valuable than the original piece.
  3. Add visual elements: Incorporate visual elements such as images, videos, or infographics to make your content more engaging.
  4. Promote your content: Reach out to individuals and websites that linked to the original piece and promote your improved content.
  5. Track your results: Monitor your backlink profile and search engine rankings to measure the impact of your Skyscraper content.

4. Infographics

Infographics are visual representations of information or data. They are highly shareable and attract backlinks from other websites. Creating informative and visually appealing infographics can help you attract high-quality backlinks to your website.

5. Resource Pages

Resource pages are pages on websites that list useful resources related to a specific topic. You can reach out to website owners and suggest adding a link to your website if your content is relevant and valuable to their audience.

6. Social Media

Social media platforms like Twitter, Facebook, and LinkedIn provide an opportunity to share your content with a wider audience. You can also engage with other users and build relationships, which can lead to backlinks to your website.

7. Unlinked Brand Mentions

Unlinked brand mentions refer to instances where a website or individual mentions your brand name but does not link back to your website. These can be opportunities to build backlinks and improve your website’s search engine rankings.

8. Influencer outreach

Influencer outreach is a marketing strategy that involves identifying and partnering with individuals who have a significant following on social media or other online platforms. By collaborating with these influencers, brands can reach a wider audience and potentially gain new customers. Influencer outreach can take many forms, such as sponsored posts, product reviews, and social media takeovers. It requires careful research and relationship-building to find the right influencers for your brand and ensure that the partnership aligns with your marketing goals.

Here are some tips for successful influencer outreach:

  • Identify the right influencers: Look for influencers whose audience aligns with your target market and brand values.
  • Build relationships: Engage with potential influencers on social media, comment on their posts, and start building a relationship before reaching out for a collaboration.
  • Offer value: Provide influencers with a clear value proposition, whether it’s exposure to your brand’s audience, compensation, or free products.
  • Be clear about expectations: Clearly communicate your expectations for the collaboration, including the scope of work, compensation, and timeline.
  • Respect their creativity: Allow influencers to create content in their own style and voice, while still aligning with your brand messaging.
  • Track performance: Monitor the performance of the collaboration, including engagement and conversion rates, and use that data to inform future influencer outreach strategies.

9. Resource Page Link Building

Resource page link building is a white hat link building technique that involves finding relevant resource pages on other websites and requesting that your website be added as a valuable resource. This can help drive traffic to your website and improve your search engine rankings.

  • “Resources” + keyword ;
  • “Useful resources” + keyword;
  • “Inurl:links” + keyword;
  • “Links” + keyword;
  • “List” + keyword;
  • “Tips” + keyword;

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